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Global Mobility as a Service Market Size and Share Analysis 2023-2028
The Mobility as a Service (MaaS) Market is projected to experience substantial growth, with its size expected to increase from USD 727.3 billion in 2023 to USD 1,040.7 billion by 2028, reflecting a compound annual growth rate (CAGR) of 7.43% during the forecast period (2023-2028).
The outbreak of the COVID-19 pandemic had a detrimental impact on the Mobility as a Service Market. Global lockdowns and social distancing measures resulted in reduced mobility needs, with public movements almost coming to a standstill. Consequently, the core business area of the market suffered severe setbacks, leading to an economic downturn. However, despite the challenges posed by the pandemic, it also presented opportunities for innovation and adaptation, such as the adoption of MaaS solutions for contactless payments and contact tracking.
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USD 658.6 billion in 2021
Service Type, Transportation Type, and Geography
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In the medium term, Mobility as a Service (MaaS) is a burgeoning industry aiming to offer integrated, on-demand transportation solutions for individuals and businesses. It represents a paradigm shift from traditional transportation modes, enabling consumers to access various mobility options through a single platform, often on a subscription-based basis. The market is anticipated to experience rapid growth in the coming years, driven by factors such as increasing urbanization, growing traffic congestion, and the demand for more sustainable transportation choices.
The preference for taxi services and ride-sharing is expected to rise among passengers nationwide, prompting companies to enhance their offerings and expand their operations through mobile applications to maintain their competitive positions in a highly contested market.
The emphasis on reducing carbon emissions and addressing climate change serves as a significant driver for the MaaS sector. MaaS platforms can contribute to mitigating the environmental impact of transportation by offering more sustainable mobility alternatives.
Furthermore, changing consumer preferences, especially among younger generations, who prioritize convenience, flexibility, and cost-effectiveness in their mobility options, also contribute to the growth of the market.
In addition to traditional transportation companies and tech startups, other players, such as automakers and public transportation agencies, are entering the MaaS sector to remain competitive and meet evolving customer expectations.
Government initiatives and regulations, including incentives for electric vehicles and encouragement for carpooling and public transit usage, play a crucial role in shaping the MaaS market.
The MaaS sector is powered by various technologies, such as mobile apps, Internet of Things (IoT) devices, and data analytics tools, which enable more efficient and personalized transportation services. These technological advancements facilitate the seamless integration and accessibility of transportation options for users.
The market is segmented based on various factors, including service type, transportation type, and geography.
Segmentation by Service Type
Segmentation by Transportation Type
Segmentation by Geography
North America – United States, Canada, and Rest of North America
Europe – United Kingdom, Germany, France, and Rest of Europe
Asia-Pacific – China, Japan, India, South Korea, and Rest of Asia-Pacific
Rest of the World – Latin America, Middle East and Africa
Mobility as a Service (MaaS) offers significant potential in addressing various urban transportation challenges, such as improving air quality, reducing carbon emissions, and promoting sustainable travel options. By providing a range of mobility choices, MaaS can encourage individuals to opt for environmentally friendly transportation alternatives like biking or public transit.
Moreover, MaaS is revolutionizing the transportation sector by introducing new business models and opportunities for both public and commercial actors. Governments are actively exploring ways to integrate MaaS into their transportation networks, while private companies are increasing their investments in MaaS platforms and services.
The growing issues of traffic congestion in major cities worldwide have further propelled the expansion of the MaaS sector. As people seek more efficient and eco-friendly transportation solutions, MaaS is poised to play an increasingly significant role in the future of urban mobility.
Several cities around the world have already embraced MaaS as a solution to tackle transportation challenges:
In January 2023, the Mobility Department of the City of Tampa launched a Mobility as a Service (MaaS) trial project in collaboration with Moovit. Moovit, an urban mobility software, aids users in planning multimodal trips, including walking, biking, scooting, driving, and using public transit. The platform also offers features such as real-time arrival information, mobile ticketing, and parking information, making it a comprehensive solution for urban mobility in Tampa.
In October 2022, Shanghai introduced the Suishenxing app, the world’s first metropolitan MaaS platform developed by a government. The app integrates public transportation, taxi hailing, and smart parking services, providing users with a convenient one-stop solution for green commuting. With a swipe-for-all pass, users can access multiple public transportation options in Shanghai, further enhancing the city’s MaaS system.
In September 2022, the City of Prague initiated a pilot program to consolidate various mobility services, including bike and car sharing, taxis, parking, and public transportation, into a unified registration and payment system. The Ltaka app, implemented by Prague’s municipal firm Operátor ICT, aims to streamline mobility options and enhance accessibility for residents and visitors.
These examples demonstrate the increasing popularity and adoption of MaaS solutions among cities worldwide as they strive to alleviate traffic congestion and promote sustainable transportation alternatives.
In China, rapid urbanization, population growth, and the demand for convenient and eco-friendly transportation are driving the growth of the mobility-as-a-service market. New mobility options like bike-sharing and ride-hailing have provided convenience to citizens’ daily commutes but have also posed challenges to city management and existing transport systems.
The Chinese government has been actively testing and developing MaaS projects, with various government departments and cities including MaaS strategies or pilots in their long-term plans.
India, with its large population and middle-class commuters, predominantly relies on cabs and auto-rickshaws for short-distance travel. Although public transportation is limited, discussions and policy initiatives at the federal, state, and local levels are recognizing the vast potential of MaaS to revolutionize the way people organize their trips.
Prominent companies are taking significant steps to strengthen their presence in the Indian MaaS market. For instance, Uber plans to introduce 25,000 electric cars in India over the next three years, and Honda has launched Ashirase, a wearable device to assist visually impaired individuals with navigation.
These developments illustrate the rapid growth and expansion of the MaaS market in India, with various players entering the market and offering innovative services. As more opportunities emerge, the MaaS market is set to witness further growth in the region.
The mobility as a service market exhibits fragmentation, with several players holding significant shares in the industry. Notable companies operating in this market include Uber, Didi, Beeline Mobility, Moovit, and others. These companies are making substantial investments in research and development to innovate new and advanced products.
In December 2022, SafeUP, a new startup offering a community safety app that allows women and girls to crowdsource their safety and protect each other in real-time, announced a collaboration with Moovit. This partnership aims to enable SafeUP members to plan their journeys and navigate public transportation seamlessly, and it was announced in honor of the International Day for the Elimination of Violence Against Women.
In August 2022, Lime, an electric vehicle company, and Whim, a mobility app, expanded their collaboration to another country. In June 2022, Whim introduced e-scooters in Antwerp and Brussels, Belgium, followed by Helsinki, Finland. Additionally, Whim users now have access to all Lime e-scooters in Zurich, Winterthur, and Basel. Through Whim’s platform, users can plan, book, and pay for trips using multiple modes of transportation, including e-scooters from various providers in over ten cities.
In May 2022, FOD Mobility Group introduced customized marketing support services for Mobilleo customers. FOD Mobility Group now offers an extensive range of tailored marketing support services to clients who may lack the necessary marketing experience or resources in-house. These services complement the Mobility as a Service (MaaS) technology provided through their leading Mobile platform. The offerings include market research, strategy and planning, app store setup and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO, and engagement with local businesses and tourist boards, among other services.
Recent Industry Developments
In February 2023, Uber entered into a partnership with the financial services firm HSBC to introduce a digital payments solution targeted at unbanked drivers in Egypt. This solution enables these drivers to receive on-demand cash-outs directly into their mobile wallets. Through this collaborative effort, the two companies aim to provide Uber platform drivers with convenient and timely access to 100% of their earnings, facilitated by HSBC Net’s payment solution.
In January 2023, DiDi initiated a collaboration with Jordan Transfer Guidance, commencing taxi dispatch services on routes that incorporate the last mile in the transfer guidance app. This joint effort is part of Jordan’s Mobility as a Service (MaaS) service and tourism DX business, envisioned to anticipate the return of tourists from various countries, including China.
In December 2022, Moovit, a newly launched urban mobility app in Tampa, began assisting users in planning multimodal trips, catering to different preferences such as walking, biking, scooting, driving, riding the streetcar, or taking the bus. The Mobility as a Service (MaaS) Pilot program commenced with the local introduction of Moovit, which includes features for multimodal trip planning and seamless integration with HART mobile ticketing. By building on its renowned transit app, the city of Tampa aims to address gaps in transit access and enhance connectivity between various modes of transportation.
Key Questions Answered
What is the study period of the Mobility as a Service Market?
The study period for the Mobility as a Service Market extends from 2018 to 2028.
What is the growth rate of the Mobility as a Service Market?
The Mobility as a Service Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.43% over the next five years.
What is the size of the Mobility as a Service Market?
The Mobility as a Service Market is expected to reach USD 727.3 billion in 2023 and is anticipated to grow at a CAGR of 7.43% to reach USD 1,040.7 billion by 2028.
Which region has the highest growth rate in the Mobility as a Service Market?
The Asia-Pacific region exhibits the highest CAGR growth over the period from 2018 to 2028.
Which region has the largest share in the Mobility as a Service Market?
As of 2022, North America holds the highest market share in the Mobility as a Service Market.
Who are the key players in the Mobility as a Service Market?
The major companies operating in the Mobility as a Service Market are Uber Technologies Inc., Didi Chuxing, The Hertz Corporation, Avis Budget Group, and Enterprise Holdings, Inc.