The market for men’s grooming products is set for moderate growth, with projections indicating an increase of USD 27.7 billion and a compound annual growth rate (CAGR) nearing 7% over the forecast period. On a global scale, the market for men’s grooming products is being driven by evolving consumer attitudes towards masculinity, with increasing acceptance of grooming as a key aspect of men’s self-care. The rise of social media influencers and celebrity endorsements has accelerated the trend, making grooming routines more visible and mainstream. Furthermore, the continuous innovation in product formulations, particularly those focusing on natural, vegan, and cruelty-free ingredients, is catering to the growing demand for sustainable and ethical products.
The report provides a comprehensive analysis of the global men’s grooming products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, pricing, distribution channel and region. The insights gained from this evaluation help reveal the growth potential within the men’s grooming products sector.
Market Segmentation
The segmentation of the global men’s grooming products market is outlined below:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, direct selling, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America
The global men’s grooming products market is segmented by product type, pricing, distribution channel and region. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, direct selling, e-commerce, and others. Geographically, the market is segmented into Asia Pacific, Europe, Latin America, Middle East and Africa and North America.
Competitive Landscape
Major participants in the men’s grooming products market comprise Vini Cosmetics Private Limited, Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Taisho Pharmaceutical Holdings Company Ltd., Societe BIC S.A., Shiseido Company Limited, Rohto Pharmaceutical Co. Ltd., Revlon Inc., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., Marico Limited, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Larru’S Industria e Comercio de Cosmeticos LTDA., Kao Corporation, Inter Parfums Inc., HF global Inc., Hermes International SCA, Henkel AG & Co. KGaA, Grupo Boticario, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Corporacion Yanbal International, Corporacion Belcorp, Combe Incorporated, Colgate-Palmolive Company, Chanel S.A., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Beiersdorf AG, Bath & Body Works Inc. and Angfa Co. Ltd.
This report presents an extensive analysis of major entities in the men’s grooming products market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Global Men’s Grooming Products Market – Product Type Analysis
Global Men’s Grooming Products Market – Pricing Analysis
Global Men’s Grooming Products Market – Distribution Channel Analysis
Global Men’s Grooming Products Market – Region Analysis
Key Players and Market Share
– Vini Cosmetics Private Limited
– Unilever PLC
– The Thriving Brands Company
– The Procter & Gamble Company (P&G)
– The Estee Lauder Companies Inc.
– Taisho Pharmaceutical Holdings Company Ltd.
– Societe BIC S.A.
– Shiseido Company, Limited
– Rohto Pharmaceutical Co., Ltd.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Global Men’s Grooming Products Market 2019-2029
Chart Global Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Global Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Global Men’s Grooming Products Market by Product Type, 2019-2029
Chart Global Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Global Men’s Grooming Products Market by Product Type, 2019-2029
Table Global Men’s Grooming Products Market by Pricing, 2019-2029
Chart Global Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Global Men’s Grooming Products Market by Pricing, 2019-2029
Table Global Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Global Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Global Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Global Men’s Grooming Products Market by Region, 2019-2029
Chart Global Men’s Grooming Products Market by Region, CAGR Historic and Forecast, 2019-2029
Chart Global Men’s Grooming Products Market by Region, 2019-2029
Table Global Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Global Men’s Grooming Products Market, by Companies, 2023
Table Global Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Global Men’s Grooming Products Market, by Brands, 2023
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Global Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Vini Cosmetics Private Limited
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Taisho Pharmaceutical Holdings Company Ltd.
Societe BIC S.A.
Shiseido Company, Limited
Rohto Pharmaceutical Co., Ltd.
Revlon, Inc.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
Marico Limited
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
Larru’S Industria e Comercio de Cosmeticos LTDA.
Kao Corporation
Inter Parfums, Inc.
HF Global, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Grupo Boticario
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Corporacion Yanbal International
Corporacion Belcorp
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Beiersdorf AG
Bath & Body Works, Inc.
Angfa Co., Ltd.