Market Overview
Growth in the Global men’s grooming products market is set to continue, with the sector valued at USD 69.1 billion in 2026 and forecast to reach USD 92.5 billion by 2031, registering a CAGR of 6%. The market’s expansion reflects a structural shift in male self-care, as grooming becomes more closely tied to confidence, hygiene, social presentation and personal identity. Younger consumers are playing a central role in this transition, helped by social media, influencers and more open attitudes toward masculinity. As a result, the category is moving beyond traditional shaving and basic toiletries into broader routines across skin care, hair care, fragrance, deodorants and wellness-led personal care.
The strongest growth opportunities are likely to come from markets and categories where male grooming is still underpenetrated. In Asia Pacific, Latin America, the Middle East and parts of Africa, urbanisation, rising incomes and digital exposure are encouraging men to adopt more structured routines. In more mature regions such as North America and Western Europe, growth will depend less on first-time adoption and more on premiumisation, ingredient-led efficacy and routine expansion. This creates a global market with two parallel engines: emerging markets building scale through accessibility and affordability, and developed markets adding value through more specialised, science-backed and premium products.
Fragrance, skin care and hair care will remain central to category development. Fragrance continues to carry strong emotional and cultural value, acting as a marker of identity, freshness, status and self-expression across many regions. Skin care is gaining relevance as men become more aware of hydration, acne, sensitivity, ageing, sun exposure and shaving-related irritation. Hair and scalp care are also becoming more important, especially where consumers are concerned about hair loss, dandruff, styling and overall hair health. Across these areas, brands are likely to focus more on clear efficacy, simple routines and familiar active ingredients rather than complex product systems.
Value-for-money will remain one of the most important global constraints. Inflation, cautious consumer spending and uneven disposable incomes mean many men will continue to prioritise affordability, multifunctionality and visible benefits. Mass products will remain essential for scale, while premium products will gain ground where they offer clear performance, sensory appeal, natural positioning or cultural relevance. E-commerce, social commerce, beauty specialists, pharmacies, supermarkets and direct selling will all play roles in expanding access and education. Over the forecast period, the strongest brands are likely to combine accessible pricing, credible ingredients, digital visibility and practical self-care messaging that makes men’s grooming feel modern, useful and easy to adopt.
The report aims to deliver comprehensive data on the global men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2031. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, packaging type, distribution channel and region.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Units/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging type, distribution channel and region. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The global men’s grooming products market is structured as follows:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, discounters, e-commerce, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, warehouse clubs, others
Region – e.g., Asia Pacific, Europe, Latin America, Middle East and Africa, North America
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the global men’s grooming products sector, highlighting brand reach and competitive footprint. Notable participants include: Bath & Body Works, Inc., Beiersdorf AG, Betterware de Mexico, S.A.P.I. de C.V. (JAFRA), Chanel S.A., Colgate-Palmolive Company, Combe Incorporated, Corporacion Belcorp, Corporacion Yanbal International, Coty Inc., Dolce & Gabbana S.R.L., Dollar Shave Club, Inc., Edgewell Personal Care Brands LLC, Elida Beauty Group, Euroitalia S.R.L., Grupo Boticario, Henkel AG & Co. KGaA, Hermes International SCA, HF Global, Inc., Inter Parfums, Inc., Kao Corporation, LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Marico Limited, Mary Kay Inc., Maurer & Wirtz GmbH & Co. KG, Natura & Co, Oriflame Cosmetics S.A., PUIG SL, Revlon, Inc., Rohto Pharmaceutical Co., Ltd., Shiseido Company, Limited, Societe BIC S.A., Suave Brands Company, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), The Thriving Brands Company, Unilever PLC, Vini Cosmetics Private Limited, etc.
This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades categories.
Market share analysis covered in the report:
Global men’s grooming products market share
Global men’s fragrances and perfumes market share
Global men’s toiletries market share
Global men’s bath and shower products market share
Global men’s deodorants market share
Global men’s hair care products market share
Global men’s skin care products market share
Global men’s shaving products market share
Global men’s post-shave market share
Global men’s pre-shave market share
Global men’s razors and blades market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Global Men’s Grooming Products Market – Product Type Analysis
Global Men’s Grooming Products Market – Price Range Analysis
Global Men’s Grooming Products Market – Packaging Type Analysis
Global Men’s Grooming Products Market – Distribution Channel Analysis
Global Men’s Grooming Products Market – Region Analysis
Company/Brand Shares Analysis
Bath & Body Works, Inc.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Global Men’s Grooming Products Market 2021-2031
Chart Global Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Global Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Global Men’s Grooming Products Market by Product Type, 2021-2031
Chart Global Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Global Men’s Grooming Products Market by Product Type, 2021-2031
Table Global Men’s Grooming Products Market by Price Range, 2021-2031
Chart Global Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Global Men’s Grooming Products Market by Price Range, 2021-2031
Table Global Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Global Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Global Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Global Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Global Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Global Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Global Men’s Grooming Products Market by Region, 2021-2031
Chart Global Men’s Grooming Products Market by Region, CAGR Historic and Forecast, 2021-2031
Chart Global Men’s Grooming Products Market by Region, 2021-2031
Table Global Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Global Men’s Grooming Products Market, by Companies, 2025
Table Global Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Global Men’s Grooming Products Market, by Brands, 2025
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Global Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
A selection of companies mentioned in this report includes, but is not limited to:
Bath & Body Works, Inc.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Colgate-Palmolive Company
Combe Incorporated
Corporacion Belcorp
Corporacion Yanbal International
Coty Inc.
Dolce & Gabbana S.R.L.
Dollar Shave Club, Inc.
Edgewell Personal Care Brands LLC
Elida Beauty Group
Euroitalia S.R.L.
Grupo Boticario
Henkel AG & Co. KGaA
Hermes International SCA
HF Global, Inc.
Inter Parfums, Inc.
Kao Corporation
LG H&H Co., Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Marico Limited
Mary Kay Inc.
Maurer & Wirtz GmbH & Co. KG
Natura & Co
Oriflame Cosmetics S.A.
PUIG SL
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Shiseido Company, Limited
Societe BIC S.A.
Suave Brands Company
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
The Thriving Brands Company
Unilever PLC
Vini Cosmetics Private Limited
