Description

The global marketing automation software market is poised to grow by US$ 6.7 billion during 2022-2028, progressing at a CAGR of 16.2% during the forecast period, according to data and analytics company StrategyHelix.

The report provides up-to-date market size data for period 2018-2021 and forecast to 2028 covering key market aspects like sales value for marketing automation software. The global marketing automation software market is segmented on the basis of deployment mode, application, organization size, end user, and region. By deployment mode, the global marketing automation software market has been segmented into cloud-based, on-premise. According to the research, the cloud-based segment had the largest share in the global marketing automation software market. Based upon application, the global marketing automation software market is categorized into analytics and reporting solutions, campaign management, lead management, sales enablement programs, others. In 2021, the campaign management segment made up the largest share of revenue generated by the marketing automation software market. On the basis of organization size, the global marketing automation software market has been segmented into large enterprises, small and medium enterprises (SME). Among these, the SME segment was accounted for the highest revenue generator in 2021. By end user, the global marketing automation software market has been segmented into entertainment, financial, government, manufacturing, healthcare, retail, others. The financial segment captured the largest share of the market in 2021. Geographically, the global marketing automation software market is segmented into North America, Europe, Asia-Pacific, MEA (Middle East and Africa), Latin America.

The global marketing automation software market is highly competitive. Key companies profiled in the report include Adobe Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Teradata Corporation, Thryv Holdings Inc. Competitive landscape gives a description of the competitive nature of the global marketing automation software market and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the marketing automation software market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Deployment mode: cloud-based, on-premise
Application: analytics and reporting solutions, campaign management, lead management, sales enablement programs, others
Organization size: large enterprises, small and medium enterprises (SME)
End user: entertainment, financial, government, manufacturing, healthcare, retail, others
Region: North America, Europe, Asia-Pacific, MEA (Middle East and Africa), Latin America
Years considered: this report covers the period 2018 to 2028
Company mentioned: Adobe Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Teradata Corporation, Thryv Holdings Inc.

Key Benefits for Stakeholders

– Get a comprehensive picture of the global marketing automation software market
– Pinpoint growth sectors and trends for investment

Table of Contents

Part 1. Introduction
– Scope of the study
– Study period
– Geographical scope
– Research methodology
Part 2. Marketing automation software market overview
Part 3. Market breakdown by deployment mode
– Cloud-based
– On-premise
Part 4. Market breakdown by application
– Analytics and reporting solutions
– Campaign management
– Lead management
– Sales enablement programs
– Others
Part 5. Market breakdown by organization size
– Large enterprises
– Small and medium enterprises (SME)
Part 6. Market breakdown by end user
– Entertainment
– Financial
– Government
– Manufacturing
– Healthcare
– Retail
– Others
Part 7. Market breakdown by region
– North America
– Europe
– Asia-Pacific
– MEA (Middle East and Africa)
– Latin America
Part 8. Key companies
– Adobe Inc.
– Hubspot, Inc.
– Microsoft Corporation
– Oracle Corporation
– Salesforce.com, Inc.
– SAP SE
– Teradata Corporation
– Thryv Holdings, Inc.
About StrategyHelix
Disclaimer