Description

The global marketing analytics market is poised to grow by US$ 4.8 billion from 2022 to 2028, registering a CAGR of 14.9% during the forecast period, according to StrategyHelix.

The report provides up-to-date market size data for period 2018-2021 and forecast to 2028 covering key market aspects like sales value for marketing analytics. The global marketing analytics market is segmented on the basis of deployment mode, organization size, application, end user, and region. By deployment mode, the global marketing analytics market has been segmented into on-premise, cloud. According to the research, the cloud segment had the largest share in the global marketing analytics market. Based upon organization size, the global marketing analytics market is categorized into large enterprises, small and medium enterprises (SMEs). In 2021, the large enterprises segment made up the largest share of revenue generated by the marketing analytics market. On the basis of application, the global marketing analytics market has been segmented into content marketing, email marketing, search engine marketing, social media marketing, others. Among these, the social media marketing segment was accounted for the highest revenue generator in 2021. By end user, the global marketing analytics market has been segmented into consumer-packaged goods, financial, healthcare, hospitality and tourism, media and entertainment, retail. The consumer-packaged goods segment captured the largest share of the market in 2021. In terms of geography, the global marketing analytics market has been segmented into Asia Pacific, Europe, North America, Rest of the World (RoW).

The global marketing analytics market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Accenture plc, Adobe Inc., Experian plc, IBM Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., SAP SE, SAS Institue Inc., Teradata Corporation, Wipro Ltd. Competitive landscape gives a description of the competitive nature of the global marketing analytics market and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the marketing analytics market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Deployment mode: on-premise, cloud
Organization size: large enterprises, small and medium enterprises (SMEs)
Application: content marketing, email marketing, search engine marketing, social media marketing, others
End user: consumer-packaged goods, financial, healthcare, hospitality and tourism, media and entertainment, retail
Region: Asia Pacific, Europe, North America, Rest of the World (RoW)
Years considered: this report covers the period 2018 to 2028
Company mentioned: Accenture plc, Adobe Inc., Experian plc, IBM Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., SAP SE, SAS Institue Inc., Teradata Corporation, Wipro Ltd.

Key Benefits for Stakeholders

– Get a comprehensive picture of the global marketing analytics market
– Pinpoint growth sectors and trends for investment

Table of Contents

Part 1. Introduction
– Scope of the study
– Study period
– Geographical scope
– Research methodology
Part 2. Marketing analytics market overview
Part 3. Market breakdown by deployment mode
– On-premise
– Cloud
Part 4. Market breakdown by organization size
– Large enterprises
– Small and medium enterprises (SMEs)
Part 5. Market breakdown by application
– Content marketing
– Email marketing
– Search engine marketing
– Social media marketing
– Others
Part 6. Market breakdown by end user
– Consumer-packaged goods
– Financial
– Healthcare
– Hospitality and tourism
– Media and entertainment
– Retail
Part 7. Market breakdown by region
– Asia Pacific
– Europe
– North America
– Rest of the World (RoW)
Part 8. Key companies
– Accenture plc
– Adobe Inc.
– Experian plc
– IBM Corporation
– Microsoft Corporation
– Oracle Corporation
– Pegasystems Inc.
– SAP SE
– SAS Institue Inc.
– Teradata Corporation
– Wipro Ltd.
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