Global Managed Mobility Services Market Size and Share Analysis 2023-2028
Managed mobility services (MMS) encompass the procurement, deployment, and management of mobile devices, apps, PC software, and services that connect remote workers to the enterprise environment. These services can range from short-term post-go-live assistance to long-term application operations. The global market for managed mobility services includes functions such as mobile device management, mobile application management, mobile security, and other related services used across various industries worldwide.
According to market research, the size of the managed mobility services market is projected to reach USD 15.9 billion by 2028, growing from USD 4.2 billion in 2022, at a CAGR of 25.41% during the forecast period (2023-2028).
USD 4.2 billion in 2021
Function, Deployment, End User, Region
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Managed mobility service providers offer solutions that alleviate the burden on enterprise IT departments by handling the complex management of diverse device platforms, along with specialized mobile applications. These services facilitate seamless communication between mobile workers and management, servers, and databases, enabling access to business emails, databases, and corporate content beyond traditional PC-based communications.
Moreover, mobility as a service solutions simplify the complex mobile device technology needs of corporate personnel by providing a single partner to manage the entire mobile device lifecycle. By entrusting the management of mobile technology to these companies, IT teams can save resources and focus their time on strategic initiatives that drive business transformation.
The increasing adoption of mobile devices among healthcare professionals and organizations, including doctors, nurses, patients, and supporting staff, is driving the demand for managed mobility services in the healthcare industry. Compliance with HIPAA regulations for data sharing and storage further encourages the adoption of these services in healthcare.
However, customers investing in third-party managed mobility services still face challenges in cost visibility. Some vendors lack the expertise to accurately estimate total costs or allocate the necessary resources, resulting in difficulties in determining the overall cost manually. Such challenges pose obstacles to market growth.
The COVID-19 pandemic has had a mixed impact on the global managed mobility services market. On one hand, the shift towards remote work has increased the demand for MMS services. On the other hand, disruptions to supply chains and economic uncertainties have led to decreased investments in some cases. However, the pandemic has also accelerated technological advancements in the MMS market, leading to the emergence of new and innovative solutions. As companies seek ways to enhance efficiency and adapt to evolving business environments, the market for managed mobility services is expected to grow in the long term.
The market is segmented based on various factors, including function, deployment, end user, and region.
Segmentation by Function
Mobile Device Management
Mobile Application Management
Segmentation by Deployment
Segmentation by End User
IT and Telecom
Other End-user Industries
Segmentation by Region
North America – United States and Canada
Europe – United Kingdom, Germany, France, and Rest of Europe
Asia-Pacific – China, Japan, India, South Korea, Australia, New Zealand, and Rest of Asia-Pacific
Latin America – Brazil, Mexico, Argentina, and Rest of Latin America
Middle East and Africa – Saudi Arabia, South Africa, United Arab Emirates, and Rest of Middle East and Africa
In 2022, the mobile device management segment held the largest market share of 36.09%. Over the forecast period (2023-2028), the mobile application management segment is expected to experience the highest compound annual growth rate (CAGR) of 26.90%. Mobile device management (MDM) involves deploying a combination of on-device applications, configurations, corporate policies and certificates, and backend infrastructure to simplify and enhance IT management of mobile devices. The increasing number and variety of managed devices in today’s IT environments have driven the adoption of MDM solutions, enabling consistent and scalable management of devices and users. MDM aims to improve device supportability, security, and corporate functionality while maintaining flexibility. It includes features such as over-the-air distribution of applications, data, and configuration settings for various mobile devices. These solutions are being used for both company-owned and employee-owned (BYOD) devices across enterprises or by consumers. The rise of BYOD necessitates greater effort in MDM and increased security for both devices and the enterprise they connect to, as employers and employees have different expectations regarding device restrictions.
In 2022, the on-premise segment held the largest market share of 52.89%, while the cloud segment is expected to witness the highest CAGR of 29.27% over the forecast period. Mobile device management traditionally involved on-premise solutions, with devices connected to the enterprise through LAN connections or cradles and USB connections. However, the on-premise model has become increasingly inadequate over the past decade. Setting up on-premise device management incurs higher initial costs. With the shift towards accessing data, applications, music, videos, and more from the cloud, managing devices through the cloud has gained prominence. As mobile devices access information from the cloud, companies are considering moving other processes to the cloud as well.
In 2022, the IT and telecom segment accounted for the largest market share of 21.26%. The education segment is expected to witness the highest CAGR of 29.45% over the forecast period. The IT and telecom sector is a significant market for managed services, driven by the adoption of enterprise mobility and the focus on core business strategies. The implementation of bring-your-own-device (BYOD) policies has increased the demand for streamlined mobility services to manage mobile devices effectively. Additionally, the growing mobile subscriber base in emerging countries like China, India, and Brazil has further fueled the adoption of BYOD policies, improving work efficiency and operational flexibility. Managed cloud services have seen increased demand globally due to government regulations, lockdown measures during the COVID-19 pandemic, and the need for remote working solutions. Compliance requirements for cybersecurity and regulations from state and local governments and regulatory bodies also drive the need for security-focused managed mobility application services. As dedicated on-premise hardware reduces and functionality shifts to the cloud, privacy and security concerns intensify. The adoption of IoT solutions in managed mobility services, connecting hardware devices, embedded software, and communication services, is expected to drive the market during the forecast period.
In 2022, North America held the largest market share of 32.75%, while the Asia-Pacific region is expected to experience the highest CAGR of 28.36% over the forecast period. The average number of devices and connections per capita worldwide is projected to increase to 3.6 by the end of 2023, according to Cisco’s annual internet report. The United States is expected to have the highest average per capita devices and connections at 13.6, followed by South Korea and Japan. The penetration of 5G technology in the United States encourages the future demand for IoT devices. National mobile operators like AT&T, Sprint, T-Mobile, and Verizon have focused on deploying 5G, leading to significant developments. Cloud and digital transformation have increased the total cost of data breaches, with mobile platforms, extensive cloud migration, and IoT devices driving up costs. According to the Ponemon Institute’s Cost of Data Breach Study, the average global cost of a data breach is USD 3.83 million, but in the United States, it is significantly higher at USD 8.64 million. The high risk of data breaches is expected to drive the managed mobile services market as enterprises prioritize IT security.
The Canadian managed mobility services market is experiencing increased investments, driven by the work culture induced by the COVID-19 pandemic. In September 2021, MSP Corp Investments Inc. raised USD 35 million to acquire and invest in managed IT services providers (MSPs) across Canada. Major financial backers include CIBC and BDC Capital’s Growth Equity Partners – Fund II. The company partners and acquires high-performing MSPs in the country to provide technology, resources, and business support for MSP teams. Focus areas include managed network services, mobility management, cybersecurity, and cloud hosting. The global trends brought about by Industry 4.0 initiatives also drive the need for industrial IoT. For example, Toronto-based startup BehrTech received recognition and a USD 3 million grant for its wireless connectivity products for the IoT in 2020. These developments aim to support the establishment of an Industry 4.0 lab through a joint funding program between the federal government and a non-profit organization.
The market for managed mobility services exhibits fragmentation due to the involvement of key players including AT&T Intellectual Property, Fujitsu, Kyndryl Inc., Wipro, and Orange SA. These market participants are actively employing strategies such as partnerships, agreements, innovations, and acquisitions to improve their service offerings and attain a sustainable competitive advantage.
Key Companies Profiled in this report include AT&T Inc., Fujitsu Ltd., IBM Corporation, Microsoft Corporation, Orange S.A., Samsung Electronics Co., Ltd., Telefonica S.A., The Hewlett Packard Enterprise Company, Vodafone Group plc, Wipro Ltd.
Recent Industry Developments
In February 2023, Kyndryland Microsoft established its inaugural Latin American Center of Excellence. This center comprises of multidisciplinary teams located in Brazil, Colombia, Mexico, and Peru. By combining Kyndryl’s expertise and comprehensive knowledge of mission-critical IT systems with the power of the Microsoft Cloud, the center aims to assist companies in the region in expediting their digital transformation endeavors. Recognizing a pressing need to modernize their IT infrastructure and legacy systems, organizations throughout Latin America are opting to migrate to cloud environments. This migration will enable them to enhance the speed and agility of their hybrid cloud operations. According to IDC, the cloud market in the region is projected to grow by over 30% by 2023. Moreover, the Kyndryland Microsoft Center of Excellence will serve as a central hub, providing valuable information, resources, and skills related to Microsoft technologies to support enterprise customers across Latin America. Collaborating closely with Microsoft architects and technical staff, Kyndryl’s solution experts, consultants, and managed service professionals will work together to co-create replicable assets, conduct proof of concepts (POCs), and scale innovative best practices.
In February 2023, Spanish company Telefonica SA and US-based SkydwellerAero Inc., specializing in the development of solar-powered aircraft for defense and commercial industries, announced an official partnership. The objective of this partnership is to explore the development of connectivity solutions aimed at accelerating the expansion of cellular coverage. The ultimate goal is to provide reliable and affordable broadband access in regions that are currently unserved or underserved.
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