Description

A study by StrategyHelix indicates that the global loyalty management market is expected to increase by US$ 6.5 billion from 2022 to 2028, garnering a CAGR of 10.5% during the forecast period.

The report provides up-to-date market size data for period 2018-2021 and forecast to 2028 covering key market aspects like sales value for loyalty management. The global loyalty management market is segmented on the basis of solution, deployment, organization size, end user, and region. Based on solution, the global loyalty management market is categorized into B2C, B2B, corporate. On the basis of deployment, the global loyalty management market has been segmented into on-premise, on-demand. By organization size, the global loyalty management market has been segmented into large enterprises, small and medium enterprises (SMEs). Based upon end user, the global loyalty management market is categorized into BFSI, healthcare, hospitality, IT and telecom, manufacturing, retail and consumer goods, others. In terms of geography, the global loyalty management market has been segmented into Asia Pacific, Europe, North America, Rest of the World (RoW).

The global loyalty management market is highly competitive. As of 2021, the major players in the global loyalty management market were Bond Brand Loyalty Inc., Brierley+Partners Inc., Comarch SA, Epsilon Data Management LLC., Five Stars Loyalty Inc., IBM Corporation, ICF International Inc., Kobie Marketing Inc., Kognitiv Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Social Annex Inc., The Lacek Group, TIBCO Software Inc. Competitive landscape gives a description of the competitive nature of the global loyalty management market and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the loyalty management market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Solution: B2C, B2B, corporate
Deployment: on-premise, on-demand
Organization size: large enterprises, small and medium enterprises (SMEs)
End user: BFSI, healthcare, hospitality, IT and telecom, manufacturing, retail and consumer goods, others
Region: Asia Pacific, Europe, North America, Rest of the World (RoW)
Years considered: this report covers the period 2018 to 2028
Company mentioned: Bond Brand Loyalty Inc., Brierley+Partners Inc., Comarch SA, Epsilon Data Management LLC., Five Stars Loyalty Inc., IBM Corporation, ICF International Inc., Kobie Marketing Inc., Kognitiv Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Social Annex Inc., The Lacek Group, TIBCO Software Inc

Key Benefits for Stakeholders

– Get a comprehensive picture of the global loyalty management market
– Pinpoint growth sectors and trends for investment

Table of Contents

Part 1. Introduction
– Scope of the study
– Study period
– Geographical scope
– Research methodology
Part 2. Loyalty management market overview
Part 3. Market breakdown by solution
– B2C
– B2B
– Corporate
Part 4. Market breakdown by deployment
– On-premise
– On-demand
Part 5. Market breakdown by organization size
– Large enterprises
– Small and medium enterprises (SMEs)
Part 6. Market breakdown by end user
– BFSI
– Healthcare
– Hospitality
– IT and telecom
– Manufacturing
– Retail and consumer goods
– Others
Part 7. Market breakdown by region
– Asia Pacific
– Europe
– North America
– Rest of the World (RoW)
Part 8. Key companies
– Bond Brand Loyalty Inc.
– Brierley+Partners, Inc.
– Comarch SA
– Epsilon Data Management, LLC.
– Five Stars Loyalty, Inc.
– IBM Corporation
– ICF International Inc.
– Kobie Marketing, Inc.
– Kognitiv Corporation
– Oracle Corporation
– Salesforce.com, Inc.
– SAP SE
– Social Annex, Inc.
– The Lacek Group
– TIBCO Software Inc
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