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Market Overview

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The global market size of lawn mowers reached USD 22.2 billion in 2021 and is projected to reach USD 32.3 billion by 2027, growing at a compound annual growth rate (CAGR) of 6.41%. With their presence in the market for an extended period, lawn mowers require continuous development to maintain sustainability. Notable advancements in features and models have been made in the lawn mower industry. The demand for lawn mowers is steadily increasing due to the expansion of green spaces, which is influenced by weather conditions. As gardening activities and the demand for landscaping services grow during the summer and spring months, the need for lawn mowers also rises. Furthermore, government initiatives to create parks, lawns, and playgrounds are driving the demand for lawn mowers. Backyards and lawns play a significant role in enhancing the aesthetic appearance of European and North American households.

The COVID-19 pandemic caused a significant impact on the demand for lawn mowers in the commercial sector due to the closure of facilities such as hotels, resorts, educational institutions, and sports arenas, as well as a decline in construction activities. However, this decline was offset by an increase in demand from residential areas. Individuals’ participation in gardening activities as a therapeutic and leisure pursuit has driven the demand for lawn mowers. Although sales were weak in H1 2020, significant growth was witnessed in H2 2020.

The demand for robotic lawn mowers is boosted by factors such as the elimination of harmful emissions, lower noise levels, convenience, and smart features. Manufacturing zero-turn lawn mowers has become necessary to bridge the gap in variety and meet productivity and efficiency requirements. Many customers have transitioned from tractor mowers to zero-turn mowers, which provide precision turning and faster work for covering large areas.

Lawn mower companies are integrating mobile applications with their products to assist consumers in managing lawn mowing and cutting. These compatible apps for iOS and Android allow users to remotely monitor the state and workings of their lawn mower. The inclusion of sensors such as obstacle identification, weather sensing, and anti-theft systems further presents growth opportunities.

In response to concerns over emissions from gas-powered lawn mowers, lawn mower and garden tool manufacturers are focusing on developing environmentally friendly products. This shift in consumer preferences has led to an increase in demand for battery-powered lawn mowers in the market. Battery-powered mowers offer similar performance and lifespan without harmful emissions. Market players are emphasizing the implementation of environmentally sustainable alternatives that produce fewer toxic emissions, are superior in performance, and offer better efficiency. For instance, the Kubota ZP330 liquid-cooled propane-driven engine provides eco-friendly performance with reduced CO2 emissions compared to diesel and petrol engines.

Cordless electric lawn mowers are described by their power rating, which indicates the volt-rating of the machine and the Amp-hours provided by the battery pack. Some countries, including the United States, are considering banning gas-powered lawn mowers. This development is expected to boost the demand for electric cordless lawn mowers, especially in states like California, where efforts are being made to reduce carbon emissions.

Sustainable purchasing is gaining momentum among consumers in the lawn mower market. Therefore, there is a growing preference for equipment that minimizes harmful emissions, presenting significant growth opportunities for battery-powered lawn mowers. Extended battery life and lower prices are key factors contributing to the growth of battery-powered mowers. Additionally, consumers consider factors such as reliability, ease of use, maintenance, and brand reputation when purchasing battery-powered lawn mowers.

In 2020, Germany, the United States, France, Canada, and the UK were the top importers in the global lawn mower market. Germany accounted for nearly 18% of imports, followed by the U.S. with 16% and France with 11%. China, the United States, Germany, Vietnam, and France were the leading exporters in the market.

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Market Segmentation

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The market is segmented based on various factors, including product, fuel type, end-user, drive type, start type, blade type, distribution channel, and geography.

Segmentation by Product
Ride-On – Standard Ride-On, Zero-Turn, Lawn Tractors, Garden Tractors
Walk-Behind – Self-Propelled, Push Mower, Hover Mower, Reel/Cylinder
Robotic

Segmentation by Fuel Type
Gasoline-Powered
Electric Cordless
Electric Corded
Manual-Powered
Propane-Powered

Segmentation by End-User
Residential
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Government & Others

Segmentation by Drive Type
RWD
FWD
AWD
Manual Drive

Segmentation by Start Type
Key Start
Push Start
Recoil Start
No Start

Segmentation by Blade Type
Standard Blades
Mulching Blades
Lifting Blades
Cylinder Blades

Segmentation by Distribution Channel
Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE

The walk-behind lawn mowers segment dominates the market in terms of unit shipment, while the ride-on lawn mowers segment leads in terms of revenue. Walk-behind mowers are the preferred choice for consumers due to their affordability and suitability for smaller lawns and backyards, resulting in higher market penetration. However, robotic lawn mowers are predicted to experience the fastest growth due to increased technology awareness and consumer demand for convenience.

Gasoline-powered lawn mowers currently hold the largest market share globally. These mowers are preferred for their high-power capabilities compared to battery-powered options. Additionally, gasoline-based mowers are well-suited for cutting tall, thick, and dense grass, allowing for faster mowing compared to other types of mowers.

Europe is expected to witness the highest growth rate during the forecast period. The region’s lawn mower market is projected to achieve a high compound annual growth rate (CAGR) due to its abundance of green spaces. Moreover, government initiatives aimed at reducing the harmful effects of gasoline-powered mowers, such as toxic emissions and noise pollution, are encouraging the adoption of robotic mowers. This, in turn, supports the overall growth of the global lawn mower market. Initiatives like greener Britain and the Greening of the city of Paris, among others, are also expected to contribute to market expansion.

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Competitive Landscape

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Deere & Company, Husqvarna Group, KUBOTA Corporation, STIGA, and ARIENS CO. are prominent players in the market. There is fierce competition among these vendors as they strive to gain market share. Consequently, numerous mergers and acquisitions are occurring to expand and enhance their offerings in order to remain competitive.

The market leaders are currently placing great emphasis on the adoption of energy-efficient products. This shift can be attributed to the increasing concern over environmental issues such as global warming and the need to reduce carbon emissions from gasoline and exhaust.

These vendors are also at the forefront of pioneering new application technologies and offering additional services such as lawn aeration, tree and shrub care, and insect and disease control. By bundling these services together, they aim to provide customers with a more streamlined and comprehensive buying experience.

Furthermore, landscape and lawn care service providers are developing innovative technologies such as route optimization, geo-measuring, mobile irrigation system controllers, and ride-on equipment. These advancements enable them to optimize operations, improve efficiency, and ultimately capture a larger share of the market.

Key companies profiled in this report include Ariens Company (AriensCo), Deere & Co., Honda Motor Company, Husqvarna Group, KUBOTA Corporation, Robert Bosch, Stanley Black & Decker, STIGA Group, The Toro Company, AGCO, Alfred Karcher SE & Co. KG, AL-KO Gardentech, Altoz, AS-Motor, Bad Boy Mowers, Bobcat Company, Briggs & Stratton, Chervon Group, COBRA GARDEN, Einhell Germany AG, Emak Group, Zicom, Future GenRobots, Generac Power Systems, Greenworks Tools, Grey Technology, Hangzhou Favor Robot Technology, IHI Shibaura Machinery Corporation, iRobot, LG Electronics, LINEATIELLE s.r.l., Makita, Mamibot, Masport, McLane Reel Mowers, Metalcraft of Mayville, Milagrow HumanTech, Ningbo NGP Industry Co., Ltd., Positecgroup, Snow Joe, STIHL, The SUMEC Group Corp, Swisher Inc., Techtronic Industries, Textron Incorporated, The Grasshopper Company, The Kobi Company, Volta, WIPER SRL, Wright Manufacturing, YAMABIKO, Yangzhou Weibang Garden, Zipper Maschinen GmbH, ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD., Zucchetti Centro Sistemi S.p.a.

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Recent Industry Developments

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In April 2021, Kubota Corporation introduced the SZ Series Commercial Stand-On Mowers, comprising four new models: the SZ19NC-36-2, SZ22NC-48-2, SZ26NC-52-2, and SZ26NC-61-2. These lawn mowers boast enhanced tire performance, improved serviceability, and adjustable cutting deck baffles.

In March 2020, Makita, an outdoor power equipment manufacturer, unveiled three new models of their 18V X2 LXT cordless lawn mowers: the XML06, XML07, and XML08. These lawn mowers feature a sturdy steel deck, cutting height adjustment, excellent weather resistance, among other notable features.

To tap into the rapidly growing zero-turn lawn mowers market, The Toro Company, a provider of outdoor environmental solutions, completed the acquisition of Intimidator Group in January 2022. Intimidator Group is the manufacturer of Spartan Mowers, a renowned line of zero-turn mowers.

In December 2021, Stanley Black & Decker acquired the remaining 80% ownership stake in MTD Holding Inc., a prominent outdoor power equipment manufacturer. The acquisition was valued at over USD 1.6 billion and further strengthens Stanley Black & Decker’s position in the industry.

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Key Questions Answered

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What is the projected market value for lawn mowers by 2027?

The global lawn mowers market is expected to reach a valuation of USD 32.3 billion by 2027.

What is the estimated number of lawn mower units to be sold by 2027?

Approximately 41 million units of lawn mowers are projected to be sold by 2027.

Which companies are the leading manufacturers of lawn mowers worldwide?

The prominent lawn mower manufacturers include Ariens Company (AriensCo), Deere & Co., Honda Motor Company, Husqvarna Group, KUBOTA Corporation, Robert Bosch, Stanley Black & Decker, STIGA Group, and The Toro Company.

What is the anticipated growth rate of the global lawn mower market from 2021 to 2027?

The global lawn mower market is predicted to grow at a compound annual growth rate (CAGR) of 6.41% during the period from 2021 to 2027.

Which region holds the largest market share in the global lawn mower market?

North America currently has the largest market share in the global lawn mower market.