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Global Lawn and Garden Tractor Market - Outlook and Forecast 2022-2027
The global lawn and garden tractor market experienced a valuation of USD 2.59 billion in 2021 and is projected to reach USD 3.47 billion by 2027, growing at a CAGR of 4.97% from 2021 to 2027. This growth can be attributed to several factors. Firstly, there has been a surge in the introduction of new models with improved efficiency, enhanced battery power, and increased mowing capabilities. Vendors are actively focusing on innovation to stay competitive in the market. In addition to grass mowing, lawn and garden tractors are also used for tasks such as snow removal, leaf cleaning, and fertilizer application. Government initiatives aimed at expanding green spaces are further driving the growth of the lawn and garden tractor market.
Notably, the prospects for the garden equipment industry in North America have improved, leading to an increased adoption rate among end-users in the lawn and garden market. Lawn and garden tractors, which are compact utility tractors with heavy-duty designs, are widely used for mowing yards, maintaining green areas, and more. The demand for these tractors tends to rise during the summer and spring seasons when more time is dedicated to lawn care activities. Moreover, the popularity of golf courses, both in developed and developing countries, has increased significantly. These courses require regular ground maintenance, making lawn and garden tractors essential tools.
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USD 2.6 billion in 2020
Product Type, Fuel Type, End-User, Drive Type, Horsepower, Start Type, Distribution Channel, and Geography
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Continuous development in the lawn and garden tractor sector is crucial for maintaining a strong market presence. Manufacturers have made significant progress in terms of features and models. For example, high-capacity lawn and garden tractors are in demand due to the development of new plantation areas, replacement of lawns, and the construction of residential buildings, malls, theme parks, and more. These factors are expected to drive the demand for lawn and garden tractors in developing economies like India, Vietnam, China, and Brazil.
Recent technological advancements have led to the emergence of new technologies in lawn care equipment, improving their effectiveness and efficiency. Artificial intelligence (AI) technology enables electric drive tractors to make decisions and determine the best path for mowing, tilling gardens, and grading driveways. Smart autonomous lawn tractors equipped with GPS can move automatically and map facilities using advanced computing power, low-cost optics, and sensors, controlled through smartphones. These technological enhancements are expected to boost sales in the lawn and garden tractor market during the forecast period.
The commercial sector experienced a sharp decline in 2020 due to the impact on industries such as hotels, motels, sports facilities, and convention centers. However, with the reopening of the economy, the commercial sector has been steadily recovering and driving market growth. The construction of hotels, amusement parks, private and government offices, and sports and convention centers is increasing, leading to a higher demand for lawn and garden tractors. Moreover, the expansion of office spaces, such as the anticipated 12 million square feet of new office space in Manhattan by 2022, will contribute to increased green acreage around large office buildings, further boosting the market for lawn and garden tractors.
The market is segmented based on various factors, including product type, fuel type, end-user, drive type, horsepower, start type, distribution channel, and geography.
Segmentation By Product Type
Segmentation By Fuel Type
Segmentation By End-User
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Government & Others
Segmentation By Drive Type
2 Wheeled Tractor
4 Wheeled Tractor
Segmentation By Horsepower
< 18 HP 18 - 24 HP > 24 HP
Segmentation By Start Type
Segmentation By Distribution Channel
Segmentation by Geography
North America – US, Canada
Europe – UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE
The market for lawn and garden tractors is divided into two product types: lawn tractors and garden tractors. In 2021, the lawn tractor market accounted for 76.68% of the global revenue share. This segment is projected to experience significant growth during the forecast period due to its ability to effectively mow and till different soil conditions. The main factor driving this growth is the lawn tractors’ capability to handle slopes, making them popular in industries such as sports turf, golf, large parks, and hobby farms.
Vendors in the market are continually introducing new models, improving existing features, and adding various attachments to their tractors. For example, Steiner launched the Steiner 450 tractor in 2022. This tractor is equipped with a powerful engine, hydraulic system, articulating wide stance, oscillation frame, hydraulic weight transfer, traction boost system, mowing capabilities, and more than 25 attachments. It can perform a wide range of activities, from sweeping to snow blowing.
Gas-powered lawn and garden tractors dominated the market in terms of both revenue and unit shipments in 2021. Their high power and efficiency drive the demand for these tractors. However, the rising fuel costs in countries like Poland are expected to hinder the market demand during the forecast period. Despite this, gas-powered tractors remain popular for tough and demanding work due to their robust design, lack of charging requirements, and unlimited range. In 2021, the gas-powered segment accounted for 72.67% of the revenue share and 79.46% of the unit shipment share.
In 2021, professional landscaping services made up 37.32% of the global lawn and garden tractor market’s revenue. This segment is expected to witness incremental growth during the forecast period, driven by factors such as the increasing reputation of professional landscaping services in developing economies like China, India, and Brazil. The investment among professional landscapers is also contributing to the demand for lawn and garden tractors in this segment.
The market for lawn and garden tractors is further segmented by drive type into 2-wheeled and 4-wheeled tractors. In 2021, 2WD tractors dominated the market, accounting for 77.23% of the revenue share and 80.43% of the unit shipment share. These tractors offer better maneuverability and are suitable for flat terrains with obstacles like shrubs and flower beds. Factors such as low cost, maneuverability, and ease of equipment reversal contribute to the demand for these tractors. Examples of 2WD tractors include KÖPPL – Model Series 500, Ginko – Model R 702 Series, and Twist – Model 5.
Among different horsepower categories, 18-24 HP tractors held the largest share in 2021, accounting for 39.63% of the revenue and 40.05% of the unit shipments. The growth potential in developing countries like the US and Japan contributes to their dominance. Activities like home gardening, farming, and maintaining green areas are driving the demand for these tractors globally.
In 2021, the push-type lawn and garden tractors accounted for 71.45% of the revenue share, with an expected incremental growth during the forecast period. Many vendors have shifted to electric push-button technology, which provides easy engine starts without the need for a recoil starter rope or key start. This technology has driven the growth of the push-type segment.
In terms of distribution channels, offline channels are expected to dominate the market, accounting for 62.19% of the revenue share. This segment is projected to witness incremental growth, driven by factors such as broader reach in areas with limited connectivity and the trust consumers place on personally experiencing the product quality. However, the online channel is expected to grow at a higher CAGR of 5.94% (by value) during the forecast period, supported by factors like the increasing prevalence of e-commerce, awareness of online benefits such as discounts and convenience, and rising demand for online purchases.
North America was the largest market for lawn and garden tractors in 2021, with a revenue share of 39.16%. This region is supported by a large residential sector and numerous golf courses, with the US and Canada having over 18,700 golf courses combined. The presence of many golf courses encourages greater participation and drives the demand for tractors in this region.
Europe is expected to be one of the fastest-growing geographical segments, with a projected CAGR of 5.61% (by revenue) during the forecast period. Factors such as urbanization, regional investments, and the construction of green spaces in residential and commercial areas drive the demand for lawn and garden tractors in Europe. Residential end-users are increasingly adopting these tractors, and the demand for landscaping services is also growing in the area due to the use of robust ground management equipment. The region’s increasing number of public parks, commercial spaces, and lawn areas further contribute to the demand for garden tractors.
The global lawn and garden tractor market exhibits a moderate level of fragmentation, with numerous local and international players involved. As consumer expectations for continuous advancements and upgrades in garden equipment rise, vendors may face challenges due to the evolving economic environment. In this context, vendors are compelled to adapt and enhance their value proposition in order to establish a strong business presence. Although the market comprises a mix of international and regional vendors, the expansion of foreign players is likely to intensify competition, particularly in terms of technology and customer base, making it increasingly difficult for regional vendors to compete. Key vendors in the global lawn and garden tractor market include AriensCo, Deere & Company, Honda Motor Company, Husqvarna Group, and Kubota Corporation. Industry competitiveness is expected to be further exacerbated by an increase in product/service expansions, technological advancements, and mergers and acquisitions.
Vendors are employing innovative market models to accelerate growth and focusing on expanding their portfolio offerings. Over the forecast period, it is anticipated that many international players will expand their global presence, particularly targeting fast-developing countries in the APAC and Latin American regions, in order to capture a larger share of the lawn and garden tractor market. Furthermore, the improvement of global economic conditions will drive demand expansion, creating an opportune time for the introduction of new products.
Key companies profiled in this report include AriensCo, Deere & Company, Honda Motor Company, Husqvarna Group, Kubota Corporation, Stanley Black & Decker, The Toro Company, STIGA S.p.A, Briggs & Stratton, AGCO Corporation, Emak S.p.A, AL-KO Gardentech, BOB CAT, FARMTRAC TRACTORS EUROPE, ISEKI & CO., LTD., GRASSHOPPER COMPANY, COBRA, TEXTRON INCORPORATED, Yangzhou Weibang, AS-Motor, VICTA LAWNCARE PTY LTD, CHERVON, Generac Power Systems, IHI Shibaura Machinery Corporation, Masport.
Key Questions Answered
How large is the market for lawn and garden tractors globally?
The global market size for lawn and garden tractors exceeded USD 2.59 billion in 2021 and is projected to reach USD 3.47 billion by 2027.
What is the growth rate of the lawn and garden tractor market?
The lawn and garden tractor market is anticipated to grow at a compound annual growth rate (CAGR) of 4.97% from 2021 to 2027.
What is the estimated global market share in terms of shipments for lawn and garden tractors by 2027?
The global market share for lawn and garden tractors, measured by shipments, is expected to reach approximately 1,725.12 thousand units by 2027.
Who are the key players in the global lawn and garden tractor market?
The key players in the global lawn and garden tractor market include AriensCo, Deere & Company, Honda Motor Company, Husqvarna Group, and Kubota Corporation.
What are the significant trends influencing the global lawn and garden tractor market?
Some significant trends impacting the lawn and garden tractor market at a global level include the integration of technology into these machines, the growth of the landscaping industry, and the increasing adoption of green spaces and green roofs.
Which region has the largest market share in the global lawn and garden tractor market?
As of 2021, North America holds the largest geographical segment in the lawn and garden tractor market, accounting for approximately 39.16% of the revenue share. The presence of extensive lawns among households and a concentration of landscaping service providers contribute to the high demand for lawn and garden tractors in this region.