Global Labeling Machine Market Size and Share Analysis 2023-2028

Market Overview

The labeling machine market recorded an estimated value of USD 4.8 billion in 2022, and it is projected to reach USD 5.9 billion by 2028, with a compound annual growth rate (CAGR) of 3.32%. This market size represents the value of labeling machine consumption across various end-user industries, including food, beverage, healthcare, personal care, and others.

The market’s growth is primarily driven by the increasing demand for high-speed and accurate labeling solutions, as well as automation in the food and beverage sector. As the labeling machine market continues to expand rapidly, leading manufacturers are striving to enhance their product features by incorporating cutting-edge technological advancements. According to Packaging World News, the demand for RFID (radio frequency identification) labeling solutions among end customers is growing at a healthy rate and contributes to approximately one-fourth of the global labeling machine market’s revenue share.

Product Type

Market Research



Release Date


Base Year


Forecast Period


Market Size

USD 5.9 Mn incremental growth between 2022 and 2027

Market Segments

Technology, End User, Region



No. of Companies Mentioned


The COVID-19 pandemic had a detrimental impact on the packaging industry, resulting in nationwide lockdowns, shifts in sourcing strategies away from China, and reassessment of packaging materials. However, specific applications witnessed significant growth in end-user demand, leading to an expansion in the automatic labeling machines market. Start-ups faced constraints in purchasing machines due to substantial capital investments, while the pharmaceutical industry anticipated further growth in response to increased production of pharmaceutical products during the pandemic.

The ongoing conflict between Russia and Ukraine has led to economic sanctions, higher commodity prices, supply chain disruptions, and widespread impacts on global markets. This conflict has severely affected individuals’ lives and livelihoods, causing significant disruptions in trade dynamics. Technological advancements and the digital transition have also contributed to an increased need for labeling, particularly in the cosmetics and home essentials sectors, where various packaging and material options exist. Consequently, there is a growing demand for faster and automated labeling equipment. Labels with tracking and anti-counterfeiting features enable product manufacturers to monitor shipments securely and protect against tampering, ensuring products are delivered to customers without disruption. The rising demand for security labeling to prevent fraud and theft is also expected to drive the demand for labeling equipment further.

Market Segmentation

The market is segmented based on various factors, including technology, end user, and region.

Segmentation by Technology
Pressure Sensitive/Self-Adhesive Labelers
Glue-Based Labelers
Sleeve Labelers
Other Technologies

Segmentation by End User
Personal Care
Other End-User

Segmentation by Region
North America – United States and Canada
Europe – United Kingdom, Germany, France, and Rest of Europe
Asia-Pacific – China, Japan, India, and Rest of Asia-Pacific
Latin America – Brazil, Mexico, and Rest of Latin America
Middle East and Africa – Saudi Arabia, United Arab Emirates, and Rest of Middle East and Africa

The pressure-sensitive/self-adhesive labelers segment, driven by technology, accounted for the largest market share of 36.18% in 2022. This segment was valued at USD 1,744 million and is projected to reach USD 2,188 million by 2028, with a forecasted CAGR of 3.87%. Pressure-sensitive labels (PSL) consist of five layers: liner, release coat, adhesive, face stock, and topcoat. These labels function like high-tech stickers and can be made from paper, film, or foil, producing vibrant colors with a wide range of inks. The self-adhesive nature allows easy application without the need for heat, solvents, or water. This labeling method provides cost-effectiveness and premium brand appeal, making PSLs widely used across various industries. They are particularly popular in the food and beverage industry but are also utilized in pharmaceuticals, consumer durables, personal care, and other sectors such as construction.

Pressure-sensitive labelers, which do not require heat, solvents, or water for activation, are expected to remain the most commonly used technology over the forecast period. Their popularity stems from their versatility and ease of application, requiring only moderate pressure. According to the Resource Label Group and its subsidiaries, PSLs make up over 80% of all labels in the market. The integration of radio-frequency identification technology into pressure-sensitive labels has become increasingly relevant in the United States. This integration allows for tracking, authentication, and anti-counterfeit measures in various end-user verticals, including the food and beverage and pharmaceutical industries. The demand for pressure-sensitive labelers continues to grow due to their versatility, prompting industry players to expand their capacities to meet market demand. For example, UPM Raflatac announced plans to open a new terminal in Vancouver, Washington, in December 2022, increasing its slitting and distribution capacity in North America.

In terms of end users, the beverages segment held the largest share of 27.91% in 2022, valued at USD 1,345 million. It is projected to reach USD 1,688 million by 2028, with a CAGR of 3.87%. The market growth in this segment is driven by the significant need for automatic labeling machines in the beverage industry and the increasing demand for automated packaging solutions. Additionally, untapped potential in emerging economies and investments in automatic labeling machines present lucrative opportunities for market growth. Labeling machines play a crucial role in building brands within the beverage industry, as labeling is an intricate process subject to increasing regulatory demands worldwide.

Geographically, the Asia-Pacific region accounted for the largest market share of 39.09% in 2022, valued at USD 1,884 million. It is expected to reach USD 2,385 million by 2028, with the highest CAGR of 4.02% during the forecast period. The demand for labeling machines in China is driven by the increasing need for productivity improvements across various industries such as food and beverage, pharmaceutical, and chemical. Stringent regulations imposed by the Chinese government on import and export products necessitate clear markings indicating country of origin and distributor information. In India, the labelling machinery market has witnessed significant growth due to changing packaging trends and the adoption of new techniques. The government’s support in spreading awareness regarding proper labelling has also contributed to market development.

Labeling machines are used to apply labels to containers or boxes, encompassing products in the food, beverage, and pharmaceutical industries. These machines are part of large-scale production facilities and are not associated with hand labelers or simpler labelers used in retail stores. It is important to consider various laws and regulations related to food labeling, such as the Food Labeling Act, Act against Unjustifiable Premiums and Misleading Representations, Measurement Act, JAS Act, and the Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices. Compliance with these laws is crucial for ensuring accurate and proper labeling practices.

Competitive Landscape

The labeling machine market is characterized by numerous companies and a moderate level of profitability, leading to intense competition for market share. The forecasted period is expected to witness high levels of competitive rivalry. Key players in this market include Accutek Packaging Equipment Company, Bobst Group, BW Packaging, Herma GmbH, KHS GmbH, Krones AG, Nita Labeling Systems, Pro Mach Inc., Sacmi Imola S.C. S.p.A., and Tetra Laval Group.

Recent Industry Developments

In August 2022, Schreiner MediPharm announced that Octapharma, a healthcare provider, has adopted a new semi-automated labeling machine for small batches of vials and infusion bottles. This semi-automatic dispensing system fulfills Octapharma’s requirement for an efficient method to label small quantities of various containers accurately and swiftly.

In May 2022, GeostickGroup, a prominent label printer in Europe specializing in digital label printing, entered into a contract with BOBST to procure a BOBST DIGITAL MASTER 340 label press. This state-of-the-art label press offers a fully automated and digital manufacturing line capable of performing tasks ranging from printing and embellishing to die-cutting. The primary objective of GeostickGroup is to enhance its digital printing capabilities through this investment.

Key Questions Answered

What is the duration of the study period for this market analysis?
What is the rate of growth for the Labeling Machine Market?
Which region exhibits the highest growth rate in the Labeling Machine Market?
Which region holds the largest market share in the Labeling Machine Market?
Who are the prominent players in the Labeling Machine Market?

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Global Labeling Machine Market Size and Share Analysis 2023-2028

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Global Labeling Machine Market Size and Share Analysis 2023-2028

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