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Global Interactive Baby Monitor Market - Outlook and Forecast 2023-2028
The global baby monitor market experienced substantial growth in recent years, with a market size of USD 1.79 billion in 2022 and a projected value of USD 4.25 billion by 2028, representing a compound annual growth rate (CAGR) of 15.45%. Several factors have contributed to this growth, including increasing demand from developing markets, the introduction of smart baby monitors, the rise in demand for IoT devices, technological advancements, the addition of innovative features, as well as enhanced online marketing and visibility.
A baby monitor is an electronic device that transmits a baby’s sound and video-related activities to a receiver typically used by parents. The basic version of a baby monitor consists of a radio transmitter that relays sound to the receiver, which includes a built-in speaker for communication between the baby and parents. However, modern advancements in baby monitor technology have expanded the range of features available. These include video transmission, Wi-Fi, and Bluetooth connectivity, enabling parents to stay connected with their babies even from remote locations. These enhanced features cater to the needs of modern-day working parents who require constant updates and connectivity.
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USD 1.8 billion in 2021
Products, Transmission, Type, Distribution, and Geography
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North America dominated the global baby monitor market in 2022, accounting for over 33% of revenue. The United States, in particular, has seen widespread adoption of baby monitors, driven by vendors leveraging the growing trend of smart home penetration. Furthermore, the reliability, ease of installation, and convenience offered by baby monitors have contributed to their high demand in the region.
A significant trend in the baby monitor market is the increasing preference for smart homes. People are embracing IoT and smart home technologies to digitalize their homes and enhance infant safety measures. The integration of baby monitors with mobile apps has also played a significant role in the growth of smart devices and baby monitors. This trend is further supported by millennial parents’ inclination towards smart technologies, particularly in countries such as the US, Germany, China, and France.
Millennials, who make up over 25% of the global population, are technologically savvy and knowledgeable. They are adopting smart technology for their babies, transforming nurseries into connected data centers. With their familiarity with data, metrics, and real-time information, millennial parents are keen on monitoring their baby’s health in real time. Despite the higher cost of these advanced monitoring technologies, millennials find them exciting and convenient, making them early adopters in the market.
While the demand for digital baby monitors remains significant in countries like China, the US, Germany, and France, there are untapped opportunities in under-penetrated countries such as India, South Africa, Brazil, and Thailand. However, barriers such as low awareness about Sudden Unexpected Infant Death (SIDS), high costs of smart baby monitors, and limited awareness about monitor products hinder the market’s growth in developing regions. These luxury perception and relatively low penetration rates can be addressed through expansion opportunities, rising disposable incomes, and targeted marketing strategies.
Price sensitivity is a major obstacle in highly price-sensitive nations like India. Additionally, the concentration of vendors in established markets leaves growing economies untapped, with significant unexploited opportunities. It’s important to recognize that regional preferences and spending patterns on baby care products vary between APAC, Latin America, and western countries.
In conclusion, the global baby monitor market has witnessed significant growth driven by factors such as increasing demand from developing markets, the introduction of smart baby monitors, technological advancements, and the preference for IoT devices. The market shows potential for further growth, particularly in under-penetrated markets, with the rise of millennial parents and their inclination towards smart technologies. However, challenges such as low awareness, high costs, and regional differences need to be addressed to unlock these opportunities and ensure market expansion.
The market is segmented based on various factors, including products, transmission, type, distribution, and geography.
Segmentation By Products
Audio & Video
Movement Monitor – Under-The-Mattress, Diaper Attachment, Smart Wearables
Segmentation By Transmission
Segmentation By Type
Segmentation By Distribution
Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain, Netherlands. Poland
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina, Rest of Latin America
Middle East & Africa – South Africa, Saudi Arabia, UAE, Turkey, Egypt
The global baby monitor market can be categorized into three main product types: audio & video monitors, movement monitors, and audio-only monitors. The adoption and preference of these monitors depend on factors such as disposable income, technology penetration, awareness, and baby care spending trends in different regions. In terms of revenue, the audio & video segment currently holds the largest market share, accounting for approximately 67% in 2022. The movement monitor and audio-only segments follow behind. During the forecast period, the audio & video segment is expected to experience significant growth in the APAC region, with a projected increase of over 200%.
The primary reason for the high adoption of audio & video monitors is their ability to facilitate real-time interaction between parents and their babies. These monitors transmit live audio and video, offering advanced features like temperature sensing and heart rate monitoring. These factors are expected to drive the demand for audio & video monitors among end-users in the coming years. In addition, the inclusion of features such as night vision, zoom, and temperature monitoring has contributed to the surge in demand for these monitors over the past five years.
In terms of signal transmission type, the global baby monitor market is divided into digital and analog monitors. Analog monitors, which used to dominate the market, have lost their share to digital monitors due to the need for more secure and interference-free transmission. The introduction and successful adoption of DECT technology have further fueled the momentum for digital transmission. With the emergence of smart baby monitors, privacy and clarity concerns have become significant factors favoring digital transmission over analog.
In 2022, the digital baby monitor segment accounted for approximately 83% of the global market share and held the leading position. Digital monitors with eco-mode, which emit radiation only when activated by sound or motion, are expected to be in high demand. Major companies such as Philips, Dorel, VTech, and Motorola have released digital baby monitors with DECT technology, while brands like Nanit rely on a high-frequency range of about 5 GHz to minimize interference.
The global interactive baby monitor market is further divided into conventional and smart monitors. Conventional monitors are traditional devices with handheld units that transmit signals either analog or digitally. Major players in this market include Infant Optics, Summer Infant, and Philips. Conventional monitors have been significant in terms of revenue and shipments, but their market share is expected to decline as the smart segment gains traction. The smart segment is projected to experience an absolute growth of approximately 141% during the forecast period.
Baby monitors are primarily sold through offline distribution channels such as child specialty stores, supermarkets, hypermarkets, boutiques, and electronic/electrical stores. Retail stores play a crucial role in generating revenue for vendors in the interactive baby monitor market. It is essential for vendors to pitch and promote their products effectively to earn brand loyalty from consumers. Some major companies, like Dorel Industries, utilize various marketing channels such as social media, company-owned websites, brochures, and other media outlets to promote and advertise their products.
The demand for baby care products through online channels has been growing worldwide, particularly in developing economies like China and developed countries. While the online retail market for these products is well-established in developed markets, the increasing presence of online retailers like Amazon, Alibaba, and eBay in developing countries will drive significant growth. The US, China, the UK, Japan, and Germany are experiencing a surge in demand for innovative products from online retailers. Online sales of baby monitors accounted for 27.01% of the overall market revenue in 2022, and this percentage is expected to grow due to customer benefits, discounts, seasonal offers, informed buying decisions, high-quality packaging, and other advantages.
In 2022, North America led the global baby monitor market, contributing around 34% of the total revenue. The US, in particular, witnessed the highest sales of baby monitors and has been a key market for several vendors. The adoption of baby monitors in the US has been the highest worldwide, driven by the increasing penetration of smart home technology. Digital, smart, and movement monitors are expected to drive further growth in this region due to their reliability, ease of installation, and convenience. By 2028, North America is projected to hold approximately 30% of the market share in terms of revenue and 27% in unit shipments.
Europe was the second-largest geographic segment of the global interactive baby monitor market in 2022, with a value of USD 597.91 million. Baby monitor penetration in European countries like the UK, Germany, Spain, and France is rapidly increasing. The UK, for example, experienced a demand growth of 11-13% in unit shipments for baby monitors in 2018 and 2019. The favorable retail environment, characterized by heavy discounting, contributes to the high sales growth of baby monitors in Western European countries. Additionally, end-users in these countries have a high annual saving ratio, allowing them to buy higher-cost baby monitors and other consumer durables.
APAC, with its vast population of over 945 million households, is the fastest-growing market for baby monitors worldwide. Although the baby monitor market in the region has not yet reached its full potential, countries such as China, Japan, Australia, South Korea, and India are driving its growth. These countries are experiencing population growth, increased purchasing power, improved healthcare standards, and a decline in infant mortality rates. The demographic shift from rural to urban areas also fuels the demand for more convenient and smart products in emerging economies. China, in particular, is witnessing increased demand for baby monitors due to its second-child policy and the recent boom in birth rates. The APAC interactive baby monitor market is expected to grow at a compound annual growth rate of 19.89% during the forecast period.
Dorel Industries, Motorola Mobility, Vtech, Lorex Technology, and Summer Infant are prominent players in the global baby monitor market. Currently, the market is primarily dominated by vendors with a strong international presence. Moreover, many international players are expected to expand their operations worldwide during the forecast period to capture a larger market share, especially in the rapidly developing markets of APAC and Latin American countries. The improving global economic conditions further contribute to the market’s growth, making it an opportune time to introduce new products. The increasing number of working mothers has led to a higher demand for smart baby monitors, driven by socio-economic factors.
The dynamic technological landscape poses challenges for vendors as customers expect continuous innovation and product upgrades. This necessitates vendors to adapt and refine their unique value propositions to establish a strong presence in the baby monitor market. The adoption rate of baby monitors among end-users worldwide has been impressive, resulting in the entry of numerous vendors. The intensifying competition among market players has spurred the introduction of innovative and advanced solutions. These players compete based on various factors such as pricing, availability, brand reputation, and product variety.
The global baby monitor market is witnessing the growing influence of digital consumerism on the retail sales of smart baby monitors. There is significant potential for vendors to enhance profitability by adopting e-commerce as a business platform. Leading online marketplaces for baby monitors include Amazon, First Cry, eBay, Ubuy, and Buy Buy Baby. With the increasing penetration of the internet, several online platforms cater to parents seeking convenience and easy accessibility to these products. Additionally, obtaining medical certification would enable vendors to target institutional users such as government hospitals or maternity care centers. For example, Jablotron, a provider of NANNY baby movement monitors, has obtained medical certification from the EU, allowing it to market its movement monitor as a SIDS (Sudden Infant Death Syndrome) prevention product in European markets. Thus, obtaining medical certifications and approvals from regulatory bodies can enhance trust and momentum for products like baby breathing monitors.
Key companies profiled in this report include Dorel Industries, Motorola Mobility, VTech, Lorex Technology, Summer Infant, Koninklijke Philips, Samsung Electronics, Foscam, iBaby Labs, Hanwha Techwin, The Holding Angelcare, Hisense, Mayborn Group, Snuza International, iBabyGuard International, infanttech, Jablotron, MonDevices, Nanit, Owlet Baby Care, Respisense, Safetosleep, Evoz, eufy, Miku, Infant Optics, MOBI Technologies, Panasonic Corporation, Procter & Gamble, Levana, Baby Delight, Invidyo, FaceLake, HelloBaby, Eastman Kodak Company, Arlo, Lollipop, Cubo Ai, CasaCam, Wyze Labs.
Key Questions Answered
What is the market size of the baby monitor industry?
The global baby monitor market had a valuation of over USD 1.79 billion in 2022.
What is the projected market value of the global baby monitor industry in the future?
The global baby monitor market is expected to reach a valuation of USD 4.25 billion by 2028.
What are the different segments of the baby monitor market?
The global baby monitor market report includes segment analysis based on products, transmission, type, distribution, and geography.
What is the growth rate of the global baby monitor market?
The global interactive baby monitor market is experiencing a compound annual growth rate (CAGR) of 15.45% from 2022 to 2028.
What are the key industry trends in the global baby monitor market?
The key industry trends in the baby monitor market include the increasing demand for smart baby monitors, the rise of tech-savvy millennial parents, the growing adoption of smart home technology, and advancements in Li-ion batteries.
Who are the major players in the smart baby monitor market?
Dorel Industries, Motorola Mobility, Vtech, Lorex Technology, and Summer Infant are the leading players in the global baby monitor market.