Global Hair Gel Market Size and Share Analysis 2023-2028

Market Overview

The Global hair gel Market is anticipated to witness growth, increasing from USD 2.23 billion in 2022 to USD 2.62 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 2.7% during the forecast period from 2023 to 2028.

Hair gel, a thick jelly-like substance used to maintain specific hairstyles, plays a crucial role in hair care and is consistently sought after by consumers worldwide, driving the market’s expansion. With hair gels available in various formulations, fragrances, and packaging options, the market presents opportunities for product innovations and launches, further bolstering its growth.

Product Type

Market Report

No. of Pages


Release Date

April 2023

Base Year


Forecast Period


Market Size

USD 2.2 billion in 2021

Market Segments

Packaging, Category, Distribution Channel, and Geography



No. of Companies Mentioned


The emergence of advanced technologies, such as smartphones, personal computers, the internet, e-commerce, and social media, has significantly transformed the advertising and promotion landscape. Influencer marketing on social media platforms has become a popular strategy for brands to influence consumers, leading advertisers and marketers to adapt their brand engagements in the digital realm.

India stands out with one of the highest numbers of internet users, reaching 658 million as of January 2022, representing a penetration rate of 43% of the country’s total population. This presents a substantial potential for manufacturers to leverage online advertising, including social media marketing, as an effective way to market their hair gel products. Leading companies in the hair gel industry, such as L’Oréal, Unilever, and Procter & Gamble, utilize platforms like Instagram and YouTube to introduce new products and engage with consumers through tutorials and marketing initiatives.

Brands are making significant investments in advertising and marketing promotions to attract a wider consumer base. For instance, L’Oréal increased its spending on advertising and promotion from EUR 8.65 billion (USD 9.64 billion) in 2020 to around EUR 10.59 billion (USD 11.79 billion) in 2021. Similarly, Unilever invested EUR 6.84 billion (USD 7.61 billion) in brand marketing in 2021.

Europe and North America hold dominant positions in the global hair gel market during the study period. Factors such as the rise of grooming culture, diverse styling trends, and a growing desire to maintain attractive appearances, especially among younger age groups, are projected to positively influence market growth in these regions throughout the forecast period.

Market Segmentation

The market is segmented based on various factors, including packaging, category, distribution channel, and geography.

Segmentation by Packaging

Segmentation by Category
Free-from (Natural, Organic, and Vegan)

Segmentation by Distribution Channel
Convenience Stores/Grocery Stores
Specialist Retail Stores
Online Retail Stores
Other Distribution Channel

Segmentation by Geography
North America – United States, Canada, Mexico, and Rest of North America
Europe – United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe
Asia-Pacific – China, Japan, India, Australia, and Rest of Asia-Pacific
Latin America – Brazil, Argentina, and Rest of Latin America
Middle East and Africa – Saudi Arabia, South Africa, and Rest of Middle East and Africa

The hair gel market is fiercely competitive, with key players such as Loreal SA, Unilever PLC, Henkel AG & Co. KG Aa, and Mandom Corporation dominating the market share. To maintain their positions, these major players employ strategies like product innovation, expansion, mergers, and acquisitions. Companies are investing more in research and development (R&D) and marketing while expanding distribution channels. Emphasis is placed on product innovation to meet the increasing demand for sustainable and eco-friendly options, incorporating natural and organic ingredients.

Tube packaging is a popular choice for hair gel due to its accessibility and ease of carrying, especially in travel kits. It also comes in various sizes to cater to different consumer needs. Appropriate packaging is crucial to prevent product evaporation and contamination. Airless tube packaging, which minimizes exposure to air, is advisable. Transparent and translucent tubes are suitable for displaying diverse product attributes and partial coverage.

Synthetic hair gels are widely available both online and offline and are economically priced. They play a significant role in enhancing appearance by aiding in hairstyling, providing texture, and achieving a sleek look. The primary sales channels for hair gel products are supermarkets and hypermarkets due to their vast retail space, accessibility, and proximity to residential areas. These establishments offer significant discounts and are frequented by consumers seeking high-quality products at reasonable costs.

Consumers are becoming more knowledgeable about the ingredients in hair care products and are favoring clean-label options without harmful components. The demand for organic and natural hair gel products has increased, leading to a rise in spending in the hair care market. Clean-label ingredients have become a crucial factor in purchasing decisions, surpassing brand, package, or fragrance importance.

In Europe, the hair gel market has seen growth due to a rise in individuals caring for their hair as part of their well-being routine. Additionally, shifting fashion trends and new product launches contribute to its popularity. The demand for hair gel with additional hair repair treatments has surged as consumers often use artificial colors and dyes, causing damage to their hair. The robust retail infrastructure in the region, along with consumers incorporating regular hair care regimes, further contributes to the market growth.

The simplicity of using hair gel has made it popular among consumers, and producers are expected to continue supplying these items across Europe to meet the demand from beauty-conscious consumers seeking effective hair styling products.

Competitive Landscape

The global hair gel market is characterized by intense competition, as market players exert efforts to augment their market share. Presently, key players such as Loreal SA, Unilever PLC, Henkel AG & Co. KG Aa, and Mandom Corporation, among others, dominate the market share. These major participants employ various strategies, including product innovation, expansion, mergers, and acquisitions, to uphold their position in the market.

In order to thrive in this competitive landscape, companies are substantially increasing their investments in research and development (R&D) and intensifying their marketing activities, while concurrently expanding their distribution channels. A paramount focus area for these companies is product innovation, with a strong emphasis on incorporating natural and organic ingredients to cater to the growing demand for sustainable and eco-friendly products.

L’Oréal effectively markets its products through an extensive network of hair salons, mass-market retail outlets, perfumeries, department stores, pharmacies, drugstores, medispas, branded retail outlets, and travel retail. Furthermore, the company offers hair gel products that are free from chemicals and alcohol, aligning with the rising consumer preference for safer and milder formulations.

Key companies profiled in this report include Mandom Corporation, Unilever PLC, The Estée Lauder Companies Inc., L’oréal SA, Henkel AG & Co. KGAA, Himalaya Wellness Company, Colomer Beauty Brands USA Inc., Marico Limited, Wella Operations Us LLC, Vaughn, Johnny B. Hair Care, Slick Organics Private Limited.

Recent Industry Developments

In September 2022, L’Oréal Group took a strategic step to address environmental concerns by partnering with Lazada, a Southeast Asian e-commerce platform, for a three-month pilot program. The primary objective of this initiative was to reduce the utilization of plastic packaging materials in the delivery of their products.

As part of the pilot program, customers purchasing products from Garnier, Maybelline, and L’Oréal Paris through Laz Mall flagship stores in Malaysia, Thailand, and Vietnam were provided with greener packages made from sustainable materials. This move demonstrated L’Oréal Group’s commitment to promoting environmental sustainability and implementing eco-friendly practices in their operations.

In October 2021, Mandom Corporation introduced an innovative oil gel product featuring a high concentration of multiple oils in the water phase. This groundbreaking skincare solution was designed to offer consumers a non-sticky and smooth sensation, catering to their skincare needs in a more effective and comfortable manner.

The product’s unique formulation aimed to attract consumers seeking advanced and reliable skincare solutions. With its non-sticky and smooth texture, the oil gel product presented a promising and enjoyable experience for users, setting a new standard in the realm of skincare products.

In September 2021, L’Oréal Group achieved a significant milestone with the development of a new hair styling formulation based on sugar compounds and plant fiber. This innovative blend provided a natural and lightweight alternative to conventional polymer and silicone-based hair products.

The versatile nature of this new hair styling formulation allowed it to be applied in various leave-in hair styling formats, such as gels, creams, sprays, among others, offering consumers a wider range of options to cater to their individual hair care needs. With this advancement, L’Oréal Group showcased its dedication to meeting consumers’ preferences and demands while embracing more sustainable and nature-inspired solutions.

Key Questions Answered

What is the duration of the study period for the Hair Gel Market?
The study period for the Hair Gel Market extends from 2018 to 2028.

What is the growth rate of the Hair Gel Market?
The Hair Gel Market is experiencing a Compound Annual Growth Rate (CAGR) of 2.7% over the upcoming 5 years.

Which region exhibits the highest growth rate in the Hair Gel Market?
Asia Pacific demonstrates the highest CAGR during the period from 2021 to 2026.

Which region holds the largest market share in the Hair Gel Market?
As of 2022, Europe holds the highest market share in the Hair Gel Market.

Who are the key players operating in the Hair Gel Market?
The major companies operating in the Hair Gel Market include Henkel AG & Co. KG aA, L’Oréal Group, Unilever PLC, The Estee Lauder Companies Ltd, and Mandom Corporation.

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Global Hair Gel Market Size and Share Analysis 2023-2028

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