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Global Flooring Market - Outlook and Forecast 2023-2028
The global flooring market is projected to reach USD 526.7 billion by 2028, growing at a CAGR of 5.77% from USD 376.2 billion in 2022. China is expected to be the largest contributor to the market’s revenue during this period. The demand for flooring products in China is driven by increased investments in residential and commercial construction sectors. The construction and infrastructure sectors are experiencing growth, and there is a rising demand for decorative flooring in both residential and commercial sectors, which is expected to boost the overall industry.
The Asia-Pacific (APAC) region, with its growing population, plays a significant role in driving the residential sector, subsequently impacting the flooring market. The demand for flooring is primarily concentrated in countries such as the US, Japan, China, the UK, Germany, and France. However, developing economies in Asia, like India, are witnessing increased adoption of flooring products, especially in the non-residential sector due to developing industries. These developing countries are expected to witness the highest compound annual growth rate (CAGR) of over 5% by 2030, thanks to the increasing construction and infrastructure activities.
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USD 376.2 billion in 2021
Product, Application, Distribution Channel, End-User, and Geography
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The penetration of prefabricated building manufacturers and rising disposable income, enabling investment in decorative buildings, are factors that will contribute to flooring sales. Luxury Vinyl Tiles (LVT) is expected to drive market growth due to its easy availability, installation, durability, and cost-effectiveness, particularly in the residential sector. LVT flooring is highly durable, requires low maintenance, and is available in various designs and colors. It is a popular choice for bedrooms, fancy areas, and living rooms, contributing to significant demand in the residential sector. Moreover, LVT is cost-effective compared to carpet and hardwood floors.
The flooring industry is embracing emerging technologies to adapt to modernization. Engineered wood flooring products are gaining popularity due to their high-quality, timeless appeal, and improved material quality. Advanced manufacturing techniques have led to the development of technologically superior and modified versions of hardwood flooring. Engineered wood flooring offers dimensional stability, moisture resistance, a wide range of design options, easy installation, durability, and affordability, making it a preferred choice for residential and commercial applications.
However, the global construction industry faces challenges due to a shortage of skilled labor, which affects productivity. Construction firms are grappling with ways to overcome this shortage and maintain efficient operations. Many laborers lack the necessary skills to carry out flooring work at construction sites. Nonetheless, in growing economies, flooring contractors often provide dedicated training to employees on handling chemicals used for flooring and using specialized equipment for flooring tile applications.
The market is segmented based on various factors, including product, application, distribution channel, end-user, and geography.
Segmentation by Product
Non-Resilient Flooring – Wood & Laminate, Ceramic Tiles, Carpet. Others
Resilient Flooring – LVT, Linoleum, Vinyl Sheets
Segmentation by Application
Segmentation by Distribution Channel
Segmentation by End-User
Non-Residential – Medical & Care Centers, Retail Stores, Education Facilities, Hospitality & Lodging, Offices, Sports & Entertainment, Others
Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE, Turkey
The global non-resilient flooring market, valued at USD 243.22 billion in 2022, has dominated the industry. The increased demand for non-resilient flooring, such as carpet and ceramic flooring, is attributed to growing urbanization and ruralization. Residential construction and remodeling projects highly prefer this type of flooring. Additionally, many commercial spaces, especially in the hotel industry, opt for non-resilient flooring, primarily carpet, due to its appealing appearance.
The demand for resilient flooring is also expected to grow significantly in the forecast period. Factors such as increasing infrastructural activities, demand for single housing and commercial buildings in developing nations, and a shift towards urban areas contribute to the growth of the resilient flooring market.
The global flooring market can be classified into new construction and replacement segments by application. In 2022, the replacement segment accounted for 60.29% of the market share. The demand for replacement flooring is driven by technological advancements, raw materials, durability, appearance, smoothness, comfort, hardness, fire resistance, and maintenance. During remodeling or replacement, flooring can be improved to enhance safety and accessibility. Durable flooring tiles like LVT, vinyl plank, laminate, engineered wood, ceramic, and rubber are preferred for remodeling or replacement projects.
Although the replacement flooring market currently dominates the industry, the demand for new construction is expected to grow at a CAGR of 5.37%. Increasing construction activities, rapid infrastructural development, government initiatives, and the installation of new tiles contribute to the demand for flooring in new constructions.
Offline distribution channels hold the majority share of the global flooring market at 62.82%. These channels mainly consist of brick-and-mortar stores like hypermarkets and supermarkets. However, online channels have gained significant traction in recent years, especially due to the COVID-19 pandemic. Online sales provide a wide variety of options and convenience for customers to purchase products from anywhere at any time. Major players in the industry have their own websites and portals to sell flooring products, offering differentiated characteristics and features. Some vendors collaborate with e-retailers to sell their products while maintaining customer relations.
Residential end-users dominate the global flooring market, accounting for over 55% of the segment. The increasing global housing units and demand for modern flooring, driven by urbanization and growing per capita income, contribute to this higher share. New construction, renovations, and replacements further drive the demand for residential flooring, reflecting the growth in urbanization and housing activities.
The non-residential market is projected to generate revenue of over USD 230 billion by 2028. This growth is attributed to the increasing need for commercial infrastructure globally and the demand for new construction in the commercial sector. Waterproof flooring materials, known for their ease of maintenance, high durability, comfort, and cost-effectiveness, are becoming increasingly popular in the non-residential sector. Educational institutions, hospitals, and healthcare facilities are among the sectors experiencing a surge in the usage of flooring products to meet aesthetics and durability requirements.
APAC holds the largest share in the global flooring market, accounting for 46.82% in 2022. China, India, and Japan are the key contributors in this region, which is also expected to witness one of the highest growth rates during the forecast period. Foreign investments, a booming manufacturing sector, low labor costs, easily accessible raw materials, and the rising middle-class population drive the flooring market in APAC. Environmental concerns and health and safety standards are also factors driving the region’s water-based flooring market.
North America is a significant player in the global flooring market due to its strong presence in the non-residential and residential sectors, as well as high consumer disposable income. The US market is particularly integrated, with numerous start-up companies. Modernization, infrastructure improvement, customer acceptance, and high consumer spending contribute to the region’s market growth. The demand for flooring in North America is also driven by the need to repair and renovate old structures.
The flooring market in Europe was valued at USD 58.78 billion in 2022. Factors such as the growing presence of prefabricated building manufacturers, increasing retrofit activities, and demand for housing units from developing countries in the region create opportunities for industry growth. Construction activities in Europe are expected to fuel the market’s demand for floor sealers and finishers.
The global flooring market displays a high level of fragmentation, with numerous leading vendors operating within it. However, there is an ongoing trend of consolidation in the industry, although it is progressing at a slow pace. In recent years, the market has witnessed the entry of external players who bring new product innovation, quality, competitive pricing, exceptional service, and advanced technology to strengthen their position in the flooring market. Additionally, mergers and acquisitions are prevalent as companies seek to expand their operations and enhance their comprehensive offerings. This trend is observed among vendors who aim to adapt their business models and focus on developing their portfolio in order to drive growth.
Some of the key players in the global flooring market include MOHAWK INDUSTRIES, BERKSHIRE HATHAWAY (Shaw Industries), Tarkett, Beaulieu International Group (B.I.G), Interface, and others. The rapidly evolving technological landscape poses challenges for vendors, as customers expect continuous innovations and upgrades in flooring solutions. Vendors are compelled to refine their unique value propositions in order to establish a strong presence in the industry. Many international players are anticipated to expand their global business during the forecast period, particularly in rapidly developing regions such as APAC and Latin America. Moreover, an improvement in global economic conditions will fuel overall market growth, creating an opportune environment for vendors to launch new ventures. Leading vendors should be prepared for intense competition throughout the forecast period, driven by increased demand for infrastructure development in the commercial sector.
Key companies profiled in this report include Mohawk Industries, Inc., Forbo Flooring, Beaulieu International Group (B.I.G.), Grupo Lamosa, LL Flooring Holdings, RAK Ceramics, Tarkett, Shaw Industries Group (Berkshire Hathaway), Interface, Victoria, Burke Flooring (Mannington Commercial, Mannington Mills), Gerflor Group, Pamesa Ceramica Compactto, AHF, Kajaria Ceramics, Portobello, Polyflor, Crossville, PORCELANOSA Grupo, SCG Ceramics, Congoleum, Dixie Group, Brumark, Dorsett Industries, Milliken, Oriental Weavers, Axminster Carpets, Brintons Carpets, Betap.
Key Questions Answered
What is the size of the flooring market?
The global flooring market had a value of USD 376.2 billion in 2022 and is projected to reach USD 526.7 billion by 2028.
What is the growth rate of the flooring market?
The flooring market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.77% from 2022 to 2028.
Which region dominates the global flooring market?
The Asia-Pacific (APAC) region dominates the global flooring market, with a valuation of USD 176.15 billion in 2022. Developing countries like India and China play a crucial role as important construction markets, exhibiting significant demand and promising growth potential. APAC leads the global flooring market due to its large market share for modern building and construction technologies.
Who are the key players in the global flooring market?
The key players in the global flooring market include Mohawk Industries, Inc., Forbo Flooring, Beaulieu International Group (B.I.G.), Grupo Lamosa, LL Flooring Holdings, RAK Ceramics, Tarkett, Shaw Industries Group (Berkshire Hathaway), Interface, and Victoria.
What are the key driving factors in the flooring market?
The key driving factors in the flooring market are the increasing partnerships for digital marketing, the emergence of new technologies in the industry, and the high demand for luxury vinyl tiles.