Global Fertility Supplements Market - Outlook and Forecast 2022-2027

Market Overview

The global fertility supplements market reached a value of USD 1.82 billion in 2021 and is expected to reach USD 2.83 billion by 2027, growing at a compound annual growth rate (CAGR) of 7.68% from 2021 to 2027. The industry is poised for strong long-term growth, driven by favorable demographic trends and shifts in social and cultural attitudes. Manufacturers have significant opportunities in this growing market, particularly those offering fertility supplement solutions that cater to both male and female consumers. Factors such as increased awareness about fertility health, a growing population of women of advanced maternal age in developed and emerging markets, a rising number of infertile couples worldwide, and heightened awareness of infertility issues among adults globally are fueling the demand for fertility supplements.

Fertility supplements are chemically formulated products that aim to improve fertility levels in both men and women. These supplements contain a variety of ingredients such as vitamins, minerals, hormones, antioxidants, and other compounds that can enhance fertility. In recent years, there has been a surge in demand for fertility supplements with plant-derived ingredients. For men, these supplements can help improve sperm motility, count, and testosterone levels. For women, they can regulate estrogen levels and improve the menstrual cycle. Fertility supplements offer significant benefits in improving fertility by supporting reproductive processes through hormone regulation, thereby positively influencing the growth of the fertility supplements market.

Product Type

Market Report

No. of Pages


Release Date

January 2023

Base Year


Forecast Period


Market Size

USD 1.8 billion in 2020

Market Segments

Form, Type, Gender, Purchase Channels, and Geography



No. of Companies Mentioned


Market players in the fertility supplements industry are introducing synergistic blends of fertility-enhancing ingredients and moving away from single-ingredient products. Clinical trial studies have identified the most validated fertility ingredients, which present considerable opportunities for reputable product brands. The demand for natural and plant-derived fertility supplements has increased due to their reduced risk of side effects.

Infertility affects millions of couples worldwide, driving the demand for fertility treatments. Developing countries, where infertility prevalence is significant, are experiencing particularly high market growth. For example, India has emerged as a rapidly growing market for fertility supplements, benefiting from a large patient population and the presence of industry players.

Government support and public initiatives to raise awareness about advances in fertility supplements also play a crucial role in the industry. Changes in lifestyle patterns and delayed pregnancies are major factors necessitating fertility care and support. The increasing prevalence of teenage pregnancies globally and the growing consequences of conceiving at an advanced maternal age further contribute to the demand for fertility support solutions.

Market Segmentation

The market is segmented based on various factors, including form, type, gender, purchase channels, and geography.

Segmentation by Form
Synthetic & Blend

Segmentation by Type
Soft Gel

Segmentation by Gender

Segmentation by Purchase Channels
Over-the-counter (OTC)

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, Turkey, UAE

The global market for fertility supplements is divided into two categories based on form: natural and synthetic & blends. In 2021, the natural segment accounted for 56.62% of the market share. There has been a recent surge in demand for natural supplements, particularly those derived from plants, as customers have shown a growing interest in natural fertility care. This trend towards natural healthcare solutions, coupled with increased research on the effectiveness of plant-derived solutions, has led to significant growth opportunities in the market. The natural form segment is projected to grow at a CAGR of 7.12% during the forecast period.

On the other hand, the synthetic & blend segment holds a 43.38% share of the global fertility supplements market. Synthetic products in this segment are made using ingredients such as zinc, folic acid, vitamin C & Vitamin B6, Myo-inositol, CoQ10, and others. Zinc, in particular, is widely used in male fertility supplements as it plays a crucial role in improving sperm quality, germination, and fertilization. Zinc is an essential trace element that needs to be regularly consumed through the diet since it is not stored in the body.

Regarding the form of fertility supplements, capsules accounted for the largest market share (45.87%) in 2021. Capsules are preferred due to their stability and ease of swallowing. Hard gelatin capsules and soft gelatin capsules are the two types commonly used to package fertility supplements.

Following capsules, tablets accounted for a 26.97% industry share and are expected to grow at a CAGR of 7.39% from 2021 to 2027. Tablets are similar to capsules and are a popular choice for oral medications. Given that fertility supplements are primarily taken orally, there is a high demand for tablet forms.

In terms of gender segmentation, women accounted for 63.77% of the global fertility supplements market in 2021. Many women experience fertility issues, and factors such as hormonal disorders, endometriosis, and uterine fibroids contribute to the increasing prevalence of infertility. This drives the demand for fertility supplements aimed at addressing these concerns.

The over-the-counter (OTC) segment dominates the global fertility supplements market, accounting for 67.51% of the share. Fertility supplements are cost-effective and easily accessible through OTC channels, making them an attractive option for individuals seeking convenient and affordable treatments. The increasing awareness and acceptance of self-medication for fertility care in developed countries further contribute to the growth of this segment.

Europe is the leading market for fertility supplements, with Italy holding the highest industry share (21.70%) in 2021. The region’s high awareness level, expenditure on fertility care, and acceptance of fertility-boosting solutions contribute to its market dominance. In North America, the market is expected to reach USD 14.6 million by 2027, driven by government initiatives, new product launches, and the increasing prevalence of infertility. APAC is an emerging market due to its large patient population. China and India are growing countries within this region, with numerous emerging industry players and startups driving industry growth.

Competitive Landscape

The global market for fertility supplements has experienced rapid growth in recent years, primarily driven by the increasing prevalence of infertility among both men and women. Within this industry, leading, emerging, and start-up companies are actively seeking substantial growth through various strategies. Both global and regional players in the fertility supplements market offer a wide range of products, utilizing natural, synthetic, and blended ingredients. Moreover, the entry of new start-ups and the introduction of new products contribute to the competitive landscape of the industry. To gain a competitive advantage, most vendors are placing greater emphasis on marketing efforts and expanding their product portfolios. Significant advancements in fertility supplement technologies have had a profound impact on the overall growth of the industry.

Key companies profiled in this report include Coast Science, Exeltis USA, Fairhaven Health, LENUS Pharma GesmbH, Vitabiotics Ltd., AdvaCare Pharma, Bayer Ag, Beli, CaDi- Cambridge Diagnostic Imaging, Carlson Labs, DCMG Laboratories, Elan Healthcare, Eu Natural, Fermenta Biotech, FullWell, Hera (HeraNow), iNova Pharmaceuticals (Pty) Ltd., Laboratorios Fertypharm S.L., Life Extension, Nestlé, Nature’s Craft, Nutra Business, Nua Fertility, Ocean Healthcare, Orthomol, Ovaterra, Pragati Biocare Pvt. Ltd., Premama, Puritan’s Pride, Ritual, Renova Nutrition, Supplemena, Seeking Health, TTK, Thorne, Wellbeing Nutrition, Zenith Nutrition.

Recent Industry Developments

In 2022, Wellbeing Nutrition Indian, a rapidly expanding plant-based nutrition company, is expected to introduce its new nutraceutical product line called SLOW.

Nua fertility is recognized as a leading fertility brand that prioritizes innovation and the provision of exceptional fertility products. In 2020, the company successfully launched the women’s fertility supplement NuaBiome.

In 2020, CaDi, a reputable company specializing in customized nutraceutical programs, unveiled their potent personalized fertility supplement, Lycofertilic -DHA Omega 3.

Key Questions Answered

How large is the market for fertility supplements?

The global market size for fertility supplements was valued at USD 1.82 billion in 2021 and is projected to reach USD 2.837 billion by 2027.

What is the rate of growth for the global fertility supplements market?

The global fertility supplements market is experiencing a compound annual growth rate (CAGR) of 7.68% from 2021 to 2027.

What are the emerging trends in the global fertility supplements market?

The increasing focus on natural fertility supplements, as well as advancements, research, and credibility surrounding these products, are notable trends in the global fertility supplements market.

How substantial is the fertility supplements market in North America?

The fertility supplements market in North America was valued at USD 481.4 million in 2021 and is expected to reach USD 714.6 million by 2027.

Who are the key players driving growth in the global fertility supplements market?

Coast Science, Exeltis USA, Fairhaven Health, LENUS Pharma GesmbH, and Vitabiotics Ltd. are the key players contributing to the growth of the fertility supplements market.

Which region holds the largest market share for fertility supplements globally?

Europe maintains the largest market share in the global fertility supplements market, accounting for 33.56% in 2021.

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