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Market Overview

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The global farm management software and data analytics market was valued at $3.56 billion in 2022 and is expected to grow at a CAGR of 15.39% to reach $7.28 billion by 2027. These solutions aim to enhance farm operations by providing farmers with tools to increase transparency and reduce crop failure. Through farm management software, farmers can access comprehensive information on field activities via mobile phones or tablets. The benefits of these solutions in the agricultural sector include yield monitoring, field mapping, crop scouting, weather tracking and forecasting, irrigation management, and farm economics.

With the exponential population growth rate projected to reach 9.72 billion by 2050, there is a growing need for agricultural automation and digitization to meet the demands of a larger population. Farm management software and data analytics solutions serve as primary options for improving agricultural production and efficiency. These solutions, including websites, mobile apps, and computer programs, enable farmers to make informed decisions regarding production and operations. Crop rotation control, yield estimation, weather forecasting, risk management, and field record maintenance are among the key benefits offered by farm management software. Real-time functionality helps prevent damage and wastage, while recording planned and ongoing activities, resource consumption, and costs for each activity allows for strategic planning and increased transparency.

The farm management software and data analytics market is currently in a growth phase, with increasing adoption rates since 2010, particularly among medium and large-scale farmers. Greater awareness of the benefits of farm management software has contributed to its adoption, along with technological advancements in certain regions. While traditional on-premises software installations prevailed until 2015, the trend has shifted towards cloud-based delivery models, allowing users to access software through subscription models.

Recent advancements in technologies such as 3D printing, blockchain, and artificial intelligence have also made an impact on the agriculture industry, particularly in improving crop yields. However, the global farm management software and data analytics market faced challenges during the COVID-19 pandemic, with economic instability, disruptions in food supply chains, and shortages of agricultural inputs affecting global agricultural production. Nonetheless, the market has shown signs of recovery since 2022.

Demand drivers for the farm management software and data analytics market include the increasing demand for food, the need to reduce crop losses, decreasing workforce availability, the requirement for automation and mechanization, and increased government support. However, limitations such as threats to farm data security leading to low investments, technological challenges impeding development, complexities due to infrastructure deficiencies, and a lack of interoperation management may pose challenges for market growth.

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Market Segmentation

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The market is segmented based on various factors, including application, product, service provider, and region.

Segmentation by Application
Precision Farming
Livestock Management
Aquaculture
Forestry

Segmentation by Product
On-Cloud Software
On-Premise Software

Segmentation by Service Provider
System Integration and Consulting
Maintenance and Support
Managed Services

Segmentation by Region
North America – U.S., Canada, and Mexico
Europe – Germany, France, Netherlands, Italy, Spain, Belgium, Switzerland, Greece, Ukraine, and Turkey
China
U.K.
Asia-Pacific – India, Japan, Australia, and Rest-of-Asia-Pacific
Middle East and Africa
South America

The application segment of the global farm management software and data analytics market is anticipated to be dominated by livestock management. This dominance can be attributed to the extensive range of applications within the farming sector that fall under this category, resulting in a significant market share and growth potential for farm management software and data analytics solutions.

Within the product segment, on-cloud software-based farm management solutions are expected to dominate the global market. The affordability, scalability, integration capabilities, and convenience offered by software solutions are the primary drivers behind the growth of this product category.

Among the various types of services, managed services are projected to hold the largest market share in the global farm management software and data analytics market. These services encompass data management, analytics, farm operations, supply chain management, and climate information services. By delivering service-oriented architecture solutions, managed services provide numerous benefits to organizations, including improved information flow, flexible configuration, rapid development of new functionalities, and advanced integration capabilities. Hence, the substantial market share of managed services is attributed to market players offering service-oriented architecture that aligns business objectives with the IT environment.

In terms of geographical dominance, North America is expected to lead the global farm management software and data analytics market. This region boasts advanced technological capabilities and is home to leading providers of farm management software and data analytics solutions. Government support and technological advancements have contributed to the growth of the market in this region. Furthermore, the presence of prominent market players in North America provides a wide range of options for growers seeking farm management solutions. It is anticipated that the region will experience a high growth rate, with a compound annual growth rate of 14.44% during the forecast period from 2022 to 2027.

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Competitive Landscape

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The selection of the profiled companies was based on inputs obtained from primary experts, as well as an analysis of their market coverage, product portfolio, and market penetration.

Among the top players in the segment are providers of farm management software and data analytics services, who hold a substantial market presence of approximately 31.6%.

Key companies profiled in this report include Accenture, AGCO Corporation, Ag Leader Technology, AGRIVI, Amazon Web Services, Inc., BASF SE, Climate LLC, CNH Industrial N.V., Deere & Company, Granular Inc., Hexagon Agriculture, IBM Corporation, Kubota Corporation, Microsoft Corporation, PrecisionHawk, Inc., Proagrica, Semios, Syngenta AG, Trimble Inc., Yara International ASA, OneSoil, Terraview Pte. Ltd., Vidacycle, Vinelytics LLC.

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Recent Industry Developments

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In May 2022, AGCO Corporation acquired JCA Industries, a prominent developer of autonomous software for agricultural machinery, as well as control and electronic system components. This acquisition solidified AGCO Corporation’s position in the market.

In September 2022, AGRIVI formed a partnership with Genome Technologies with the aim of delivering high-quality digital agriculture solutions to East African countries, particularly Kenya. This strategic alliance aimed to strengthen AGRIVI’s presence in the East Africa region.

In May 2022, EOS Data Analytics utilized AWS solutions to enhance its AI-powered satellite imagery analytics for crop monitoring and near-real-time farm management. This collaboration provided EOS Data Analytics with an opportunity to develop satellite-driven farm management software and data analytics solutions. These solutions would enable users to make informed decisions regarding crop cultivation, ultimately enhancing farm productivity and profitability.

In March 2022, BASF introduced an open innovation platform called AgroStart, which sought to inspire the development of new digital solutions for the agricultural sector. Initially launched in North America, the platform aimed to expand its collaborations to Europe and the Asia-Pacific region in the future.

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Key Questions Answered

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What is the projected revenue and compound annual growth rate (CAGR) for the global farm management software and data analytics market during the forecast period of 2022-2027?

What are the main factors limiting the growth of the global farm management software and data analytics market?

What are the significant trends, drivers, and opportunities in the farm management software and data analytics market?

What strategies are the existing market players adopting to enhance their market position in the industry?

Based on recent developments, product offerings, and regional presence, what is the competitive strength of the key players in the farm management software and data analytics market?

How do the key farm management software and data analytics companies in the agriculture market compare in terms of market coverage and market potential?

What are the expected revenue and growth percentages for each market segment during the forecast period?

Who are the players and stakeholders operating in the market ecosystem of farm management software and data analytics, and what is their significance in the global market?