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Market Overview

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The global electric lawn mowers market experienced a valuation of USD 5 billion in 2021 and is expected to reach USD 8.5 billion by 2027, with a compound annual growth rate (CAGR) of 9.18% from 2022 to 2027. This growth can be attributed to their simplicity and the elimination of fuel-related complications. Developed economies undergoing home improvement projects are witnessing a significant shift towards battery-powered equipment, including hand-held power tools and lawn mowers. Consequently, the adoption of electric lawn mowers is projected to grow rapidly among consumers.

The revenue of robotic lawn mower vendors in the market is being boosted by the increasing penetration of robotic lawn mowers in Europe and growing awareness of technology-driven equipment in developing countries. The demand for robotic lawn mowers is expected to experience double-digit growth globally during the forecast period.

Sustainable consumption is gaining momentum among consumers in the lawn mowers market. As a result, there is an increasing inclination towards equipment that minimizes harmful emissions, offering significant growth opportunities for battery-powered lawn mowers. Electric lawn mowers also generate less environmental noise compared to gasoline-powered ones, which can cause irreparable hearing damage and disrupt communities in various work environments and schools. Electric lawn mowers, operating at around 75 decibels, are comparatively less harmful than gasoline-powered ones that exceed 85 decibels.

Governments in several countries are taking initiatives to encourage the adoption of electric lawn mowers. Measures such as banning the sale of gasoline lawn mowers and offering rebates are being implemented by the US government to promote the sale of electric corded and battery-powered lawn mowers.

Key highlights include the projected addition of USD 1.3 billion in revenue by 2027 from electric walk-behind lawn mowers. Revenue from robotic lawn mowers is expected to reach USD 3.9 billion by 2027, driven by increasing demand for efficiency and effectiveness and rising labor costs in various European countries. The application of electric lawn mowers in golf courses and other sports arenas is also expected to gain momentum due to advancements in battery technology and the development of enhanced ride-on mowers, contributing USD 371 million in revenue by 2027.

The ongoing conflict between Russia and Ukraine has led to a continuous rise in gasoline prices across various countries. Developed countries generally have higher gasoline prices compared to developing ones due to government subsidies and taxes. This constant increase in gasoline prices drives consumers towards electric lawn mowers.

Environmental concerns, such as rising carbon emissions and climate change, are significant global issues. Sustainable living practices are essential for preserving the environment, and growing consumer awareness is driving the usage of electric lawn mowers. Traditional two-stroke gasoline engines are highly inefficient and emit various air pollutants, including carbon monoxide, hydrocarbons, methane, and ethanol. Additionally, the increasing air pollution problem in developing countries offers substantial growth opportunities for electric lawn mowers in the market.

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Market Segmentation

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The market is segmented based on various factors, including product, end-user, power source, blade type, drive type, start type, distribution channel, and geography.

Segmentation by Product
Walk-Behind
Robotic
Ride-On

Segmentation by End-User
Residential Users
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Government & Others

Segmentation by Power Source
Electric Corded
Battery-Powered

Segmentation by Blade Type
Cylinder Blades
Deck/Standard Blades
Mulching Blades
Lifting Blades

Segmentation by Drive Type
Manual Drive
AWD (All-wheel Drive)
FWD (Front-wheel Drive)
RWD (Rear-wheel Drive)

Segmentation by Start Type
Key Start
Push Start
Recoil Start (Pull/Manual/Rewind Start)

Segmentation by Distribution Channel
Online
Offline

Segmentation by Geography
North America – US, Canada
Europe – The UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE

Walk-behind lawn mowers were the dominant force in the market in 2021. This was mainly due to their affordability and suitability for residential applications, which represents a significant end-user segment for this equipment.

As technology advances, there has been a shift in the power sources used for operating lawn mowers. Traditional electric corded mowers are being replaced by battery-powered ones, which offer a hassle-free mowing experience without the inconvenience of cables. Additionally, modern lithium-ion batteries are lighter in weight and have longer lifespans compared to their nickel-cadmium counterparts.

Residential segments play a crucial role in driving the revenue of electric lawn mowers in the global market. The extensive area of lawns in residential units, particularly in the US and European countries, coupled with the advantages of electric mowers such as cable length and battery run time, contribute to the high demand from residential users.

Europe’s electric lawn mower market is projected to generate an additional revenue of $1.8 billion by 2027. This growth can be attributed to the increasing government initiatives aimed at promoting the adoption of equipment powered by lithium-ion batteries. For instance, the European Union launched the Green Deal initiative in 2019, which focuses on addressing climate change and environmental degradation. Such initiatives provide substantial growth opportunities for electric lawn mower manufacturers by promoting clean energy and technological innovations.

Overall, the market for electric lawn mowers is evolving to meet the demands of residential users. Battery-powered mowers are gaining popularity due to their convenience and improved performance, while government initiatives are encouraging the adoption of environmentally friendly equipment.

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Competitive Landscape

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In order to maintain a sustainable presence within a highly competitive environment, vendors are making substantial investments to improve battery performance, extend run time, and introduce new features.

Key companies profiled in this report include ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, Robert Bosch, Stanley Black & Decker, STIGA S.p.A, The Toro Company, Alfred Karcher SE & Co. KG, AL-KO Gardentech, AS-Motor, Briggs & Stratton, Chervon Group, COBRA GARDEN, Einhell Germany AG, Emak S.p.A, E.Zicom, Future GenRobots, Generac Power Systems, Greenworks Tools, Grey Technology, Hangzhou Favor Robot Technology, iRobot, LG Electronics, LINEATIELLE s.r.l., Makita, Mamibot, Masport, Metalcraft of Mayville, Milagrow HumanTech, Ningbo NGP Industry Co., Ltd., Positecgroup, Snow Joe, STIHL, SUMEC Group Corporation, Techtronic Industries, Textron Inc., The Kobi Company, Volta, WIPER S.R.L, YAMABIKO, Yangzhou Weibang Garden, Zipper Maschinen GmbH, ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD., Zucchetti Centro Sistemi S.p.a.

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Key Questions Answered

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WHAT IS THE SIZE OF THE GLOBAL ELECTRIC LAWN MOWER MARKET?

The global market for electric lawn mowers is projected to reach a value of USD 8.5 billion by 2027.

WHAT IS THE GROWTH RATE OF THE GLOBAL ELECTRIC LAWN MOWER MARKET?

The global electric lawn mower market is expected to grow at a compound annual growth rate (CAGR) of 9.18% during the period from 2022 to 2027.

WHO ARE THE MAJOR PLAYERS IN THE GLOBAL ELECTRIC LAWN MOWER MARKET?

The major players in the global electric lawn mower market include ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, Robert Bosch, Stanley Black & Decker, STIGA S.p.A, and The Toro Company.

WHICH REGION CONTRIBUTES THE LARGEST SHARE TO THE ELECTRIC LAWN MOWER MARKET?

Europe holds the largest share in the electric lawn mower market.

WHICH DISTRIBUTION CHANNEL IS EXPERIENCING GROWTH IN THE ELECTRIC LAWN MOWER MARKET?

The offline distribution channel is witnessing significant growth in the electric lawn mower market.