Global Electric ATV and UTV Market 2021
The global market for electric all-terrain vehicles (ATVs) and utility-terrain vehicles (UTVs) was estimated to be valued at $680 million in 2021, and it is projected to grow at a compound annual growth rate (CAGR) of 21.4% to reach $4,746 million by 2031. This growth can be attributed to several factors.
One of the key drivers of the global electric ATV and UTV market is the low cost of ownership compared to traditional internal combustion engine vehicles. Electric ATVs and UTVs have lower operating and maintenance costs, making them more affordable for consumers in the long run.
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USD 4746 Mn incremental growth between 2021 and 2026
Application Type, Propulsion Type, Drivetrain Type, Engine Type, Battery Capacity, Number of Wheels, Seating Capacity, Region
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There has been a significant increase in the use of ATVs and UTVs in both military and recreational activities. These vehicles are versatile and can navigate through rough terrains, making them ideal for military purposes and outdoor enthusiasts. The growing demand from these sectors is expected to boost the market for electric ATVs and UTVs.
Another factor contributing to the growth of the market is the increasing global awareness of the need to reduce greenhouse gas emissions. Electric vehicles, including ATVs and UTVs, produce zero tailpipe emissions, thereby helping to reduce carbon footprints. As environmental concerns continue to rise, more individuals and organizations are opting for electric vehicles, driving the market growth.
The application areas for electric ATVs and UTVs are expanding due to various factors. Governments and federal agencies are investing in subsidies and infrastructure development to support the adoption of electric vehicles, including ATVs and UTVs. Additionally, advancements in battery technology are improving the range and charging efficiency of electric vehicles, which further enhances their applicability.
While the market for electric ATVs and UTVs is poised for growth, there are still some challenges to address. Electric variants generally have higher retail prices compared to traditional internal combustion engine vehicles, which may limit their affordability for some consumers. Range anxiety, or the fear of running out of battery power, and the impact of high battery weight on vehicle performance are also concerns that need to be addressed to enhance the market potential of electric ATVs and UTVs.
The market is segmented based on various factors, including application type, propulsion type, drivetrain type, engine type, battery capacity, number of wheels, seating capacity, and region.
Segmentation by Application Type
Agriculture and Utility
Military and Defense
Segmentation by Propulsion Type
Battery Electric ATVs and UTVs
Hybrid Electric ATVs and UTVs
Segmentation by Drivetrain Type
Two-Wheel Drive (2WD)
Four-Wheel Drive (4WD)
All-Wheel Drive (AWD)
Segmentation by Engine Type
Less than 400 CC
400 CC to 800 CC
More than 800 CC
Segmentation by Battery Capacity
Up to 48V
48V to 72V
More than 72V
Segmentation by Number of Wheels
Four-Wheeled ATVs and UTVs
More than Four-Wheeled ATVs and UTVs
Segmentation by Seating Capacity
One-Seater ATVs and UTVs
Two-Seater ATVs and UTVs
More than Two-Seater ATVs and UTVs
Segmentation by Region
Middle East and Africa
Asia-Pacific and Japan
The global market for electric all-terrain vehicles (ATVs) and utility-terrain vehicles (UTVs) is primarily driven by their recreational applications. These vehicles are specifically designed to meet the off-road requirements of users in rough terrains such as sandy areas, grasslands, and mountain trails. They are commonly used for camping, off-roading, hunting, and fishing, making them increasingly popular for leisure, recreation, and tourism purposes. Currently, internal combustion engine ATVs and UTVs are widely used in these areas. However, with advancements in battery technology, improvements in electric vehicle (EV) range and load capacity, the demand for electric ATVs and UTVs is expected to increase. These vehicles find applications in various sectors including professional sports, recreation, agriculture, utilities, military, and defense.
Battery-electric ATVs and UTVs (BEVs) dominate the global market as they operate solely on battery power. The adoption of BEVs has been driven by advancements in battery technology and government regulations aimed at improving vehicle efficiency. With the decreasing cost of pure EVs and the development of EV infrastructure, BEV sales are projected to surpass hybrid electric vehicle (HEV) sales.
Four-wheel drive (4WD) vehicles are in high demand globally due to their ability to navigate rocky terrains, steep hills, and water compared to two-wheel drive (2WD) vehicles. They perform exceptionally well on slippery winter streets, mud, and loose surfaces like sand. The three primary drivetrain types for electric ATVs and UTVs are 2WD, 4WD, and all-wheel drive (AWD), with 4WD being the most sought-after.
In terms of engine size, ATVs and UTVs with engines ranging from 400 to 800 cubic centimeters are the most popular and widely used due to their robustness and versatility.
As for battery capacity, the market is dominated by packs between 48V and 72V, which are specially developed for smaller electric vehicles like e-bikes and low-speed vehicles.
The majority of commercially available electric ATVs and UTVs feature a four-wheel setup, making them ideal for recreational activities, racing events, light vehicle towing, and transportation of people and cargo.
Two-seater ATVs and UTVs are the most popular in the market, designed to accommodate more than one person. These vehicles have lightweight structures to compensate for the increased weight.
North America currently holds the largest share in the global electric ATV and UTV market. Factors driving this dominance include government regulations, technological advancements, significant investments in R&D, a variety of natural parks and hiking trails, ATV and UTV racing competitions, and the presence of major manufacturing companies in the region.
Prominent manufacturers of electric ATVs and UTVs are implementing a diverse range of strategic initiatives in order to enhance their market presence and capture a larger share of the market.
Key companies profiled in this report include CFMOTO, Eco Charger, DRR U.S.A., Tesla, Inc., Artic Cat, Inc., HISUN Motors Corporation, Honda Motor Co., Ltd., John Deere, American LandMaster, Intimidator UTV, Polaris Industries Inc., Club Car LLC, Bombardier Recreational Products Inc. (BRP), LINHAI Group Co., Ltd., Segway Technology Co., Ltd.
Recent Industry Developments
In December 2021, Tesla unveiled its electric ATV quadbike named Cyberquad, in collaboration with Radio Flyer.
In February 2022, American Landmaster entered the market for electric UTVs by offering electric-powered UTVs with a towing capacity of 1,200 pounds. These UTVs are available in both 2-door and 4-door versions, operating in a 4X2 driving mode.
In February 2022, Segway Powersports expanded the distribution of its Fugleman side-by-side vehicle to more than 40 dealerships throughout the United States.
Key Questions Answered
What are the primary drivers and challenges in the global market for electric ATVs and UTVs?
How does the supply chain operate within the global market for electric ATVs and UTVs?
What business models are adopted by participants in the industry?
Which location within the United States is considered the optimal site for manufacturing the product?
In which key applications do E-ATVs and UTVs have a viable market?
Which segment of electric ATVs and UTVs is expected to experience the highest demand growth between 2022 and 2031?
For which application areas, during the forecast period of 2022-2031, are different types of electric ATVs and UTVs projected to have high demand?
What are the business and corporate strategies employed by manufacturers of electric ATVs and UTVs in the global market?
Which regions are at the forefront in terms of consumption of electric ATVs and UTVs, and which regions are anticipated to witness significant demand growth from 2022 to 2031?
What are the key consumer attributes in different regions that drive the demand for electric ATVs and UTVs?