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Global Earth Augers Market - Outlook and Forecast 2023-2028
The global market for earth augers reached a value of USD 1.68 billion in 2022 and is projected to grow to USD 2.18 billion by 2028, with a compound annual growth rate (CAGR) of 4.48%. Governments of various cities and municipalities are increasingly adopting equipment with Li-ion batteries as part of their efforts to combat climate change and environmental degradation. Initiatives like the EU’s Green Deal, launched in 2019, are promoting clean energy and technological innovations, creating significant growth opportunities for battery-powered earth auger manufacturers.
An earth auger is a spiral-shaped tool used to drill holes in the ground, dirt, and even concrete surfaces. It consists of a spiraling metal shaft called flighting attached to a blade at the end of the equipment. The flighting rotates to scrape, siphon, or cut out drilled materials, while debris from the drilled materials moves out of the hole between the rotation of the blade. Augers can be categorized into different types, such as power earth drills, ice augers, grain augers, and others. Earth augers are powered by gas or electric motors, which can be attached to the front or rear of a truck or operated manually.
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USD 1.7 billion in 2021
Product, Fuel Type, End-User, Start Type, Auger Bit Size, Distribution Channel, Geography
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Battery-powered earth augers are gaining popularity among consumers in Europe, North America, and APAC. The increasing use of ground maintenance services by both consumers and businesses is driving the global earth augers market. Regions like Europe and North America, with many lifestyle communities and public parks, have a strong demand for garden equipment. Non-profit organizations and policymakers are also implementing projects like green roof programs to promote urban green spaces, further boosting sales in the US industry. Key developments in the earth augers market include the rapid growth of the landscaping industry, the development of sustainable cities in the Western countries, consumer focus shifting towards advanced technology, and the proliferation of battery-powered augers.
In the residential segment, portable earth augers are widely used for various projects. Major market vendors offer versatile designs in different sizes, allowing them to be used in backyards and small spaces for landscaping projects. The commercial sector is expected to experience steady growth in 2022 following the reopening of economies. Construction activities for hotels, private and government offices, amusement parks, and sports and convention centers are increasing, which drives the commercial construction market and subsequently increases the demand for earth augers.
Recent technological advancements have led to the introduction of new technologies in agricultural equipment, enhancing their effectiveness and efficiency. In the field of garden and lawn care equipment, autonomous brushless earth augers powered by advanced technologies have emerged. These battery-powered augers provide the convenience of drilling through dirt and ice while offering longer runtime and more power with brushless motors, ensuring durability.
Major vendors in the global earth augers market are focused on increasing torque capacity. For example, Ryobi’s Auger has 30% more torque than the average gas unit. This lightweight auger with reduced vibration provides increased comfort to users. Such technological developments drive the growth rate of the earth augers market during the forecast period.
The rapidly changing emission norms and the high pollution caused by gasoline-based augers are significant challenges in the industry. Gasoline-based earth augers, powered by diesel or petrol, are highly inefficient and emit harmful gases into the environment. In the US alone, nearly 17 million gallons of fuel are spilled onto the field each year during lawn and garden refueling, contributing to environmental pollution. Gas-powered earth augers also generate high noise levels of 102 dB, leading to noise pollution. Consequently, the negative environmental impact of gas-powered earth augers is reducing the demand for such products in the market.
The market is segmented based on various factors, including product, fuel type, end-user, start type, auger bit size, distribution channel, and geography.
Segmentation by Product
Portable Earth Augers
Front Type Earth Augers
Rear Type Earth Augers
Segmentation by Fuel Type
Segmentation by End-User
Segmentation by Start Type
Segmentation by Auger Bit Size
<4-Inches 4-9inches >9 Inches
Segmentation By Distribution Channel
Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
APAC – China, Japan, India, Australia
Latin America – Brazil, Mexico
Middle East & Africa – South Africa, Saudi Arabia, UAE
The global market for earth augers is divided into three product types: portable, front-type, and rear-type augers. Among these, portable earth augers dominate the market, accounting for 39.65% of the revenue in 2022. Portable augers are expected to experience significant growth during the forecast period due to their excellent drilling performance in various soil conditions. They are also preferred in tight spaces as they allow for better control and operate at a moderate speed. Additionally, portable augers are more affordable than front-type and rear-type augers, making them popular among price-sensitive customers.
In terms of fuel type, gas-powered augers hold the largest market share, contributing to 62.03% of the revenue in 2022. Gasoline-based augers are favored for their higher power compared to battery-powered alternatives. The United States, Germany, Sweden, and France are the leading countries driving revenue growth in the gas-powered auger market, especially with the increasing number of horticulture industries in these countries.
The agriculture sector is the primary end-user segment, accounting for USD 660.2 million in revenue in 2022 and projected to grow at a CAGR of 5.21% during the forecast period. This growth is attributed to the rising interest in farming among the population, supported by various agricultural initiatives and government encouragement of the farming industry. As a result, the demand for agricultural product export and import has increased, leading to a significant need for land plantation and maintenance.
The United States is renowned globally for its advanced agricultural technology. The country has developed scientific soil analysis, crop cultivation techniques, and innovative machinery such as earth augers and spray fertilizers. In 2020, the United States had 2 million acres of land dedicated to farming, contributing around USD 1.055 trillion to the gross domestic product (GDP) through the agricultural production sector. With such strong foundations, agricultural activities are projected to grow extensively in the upcoming years, thereby driving the earth augers market.
Among different start types, trigger-type earth augers held the largest market share in 2022, accounting for 61.25% of the global market revenue. It is expected to exhibit incremental growth of USD 336.4 million during the forecast period. Leading earth auger vendors, such as Honda and Ryobi, are shifting towards electric trigger-type technology instead of traditional recoil starter ropes. The trigger start efficiently starts the engine without the need for a cord, thus driving the growth of this segment.
The market for earth augers with a diameter greater than 9 inches reached a value of USD 603.6 million in 2022. These augers are primarily used for drilling mailbox holes, fence posts, and holes for larger plants. They are capable of drilling holes for 6-by-6 posts and find typical industrial applications in drilling holes for telephone poles, solar posts, and deck posts. Their quick circular motion enhances drilling performance.
In terms of distribution channels, offline channels dominated the market in 2022, accounting for 62.26% of the revenue. This segment is expected to witness incremental growth of USD 272.7 million during the forecast period. Factors such as broad reach in areas with limited connectivity, brand loyalty, and product quality drive the growth of offline sales. However, the online channel is expected to witness higher growth in terms of compound annual growth rate (CAGR) due to the proliferation of e-commerce and the increasing awareness of online benefits such as discounts, offers, and convenience.
North America holds the largest market share for earth augers, contributing 34.22% of the revenue in 2022. It is expected to witness incremental growth of USD 213.1 million during the forecast period. The demand for earth augers in this region is driven by the residential sector’s size and government initiatives to expand green areas. The emphasis on sustainable living practices favors the growth of electric earth augers in the United States, where the government promotes the expansion and preservation of green spaces for environmental sustainability.
In Europe, the earth augers market was valued at USD 437.1 million in 2022. The construction of public gardens, parks, and commercial complexes in developing European countries drives market growth. Additionally, the construction of new residential properties contributes to the replacement of old augers with energy-efficient models. However, the residential segment in Eastern and Central Europe experiences sluggish demand due to the low popularity of garden and lawn beautification among households.
The urbanization of developing countries in the Asia-Pacific (APAC) region is expected to drive the demand for gardens and recreational parks, leading to increased maintenance needs and driving the earth augers industry. Multifamily residential properties, characterized by extensive green areas, contribute to the demand for garden equipment. China, in particular, has witnessed a surge in outdoor space and yard landscaping, attracting many local landscaping enterprises due to low entry barriers. Government initiatives to expand municipal gardens further stimulate the earth augers market.
Overall, the global earth augers market is witnessing significant growth in various segments driven by factors such as drilling performance, power sources, end-user preferences, distribution channels, and regional dynamics.
The global market for earth augers exhibits a moderate level of fragmentation, characterized by the presence of numerous local and international players. As consumers increasingly demand continual advancements and upgrades in outdoor equipment, vendors may face challenges in adapting to the rapidly changing economic environment. In response, vendors are compelled to modify and enhance their value proposition to establish a strong market presence.
In order to maintain their competitive edge, market leaders are placing significant emphasis on the adoption of energy-efficient products. This trend is driven by the growing concerns surrounding environmental issues such as global warming and the need to reduce carbon emissions from gasoline-powered equipment.
Key players in the global earth augers market include ECHO, Honda, Kubota, CANGZHOU, Stanley Black & Decker, and others. These prominent vendors are dedicated to developing advanced and modern earth auger machinery. They also allocate substantial resources to research and development initiatives in order to expand their product portfolio and gain a stronger competitive advantage in the market.
Key companies profiled in this report include ECHO, Honda Motor Company, KUBOTA Corporation, CANGZHOU Great Garden Machinery Co. Ltd, Stanley Black & Decker, The Toro Company, STIHL, Techtronic Industries, Woods, Makita, DR Power Equipment, Bobcat Company, Earthquake, Eskimo, ION Ice Fishing, Einhell Germany AG, Emak S.p.A, METL Southland, Hegde Agrotech, SUMEC Group Corp., Maax Engineering, YungChi Y.C. Industrial Co., RABAUD, SELVATICI SRL, Auston Machinery Equipment Co., Ltd, BLUE BIRD INDUSTRIES FABBRICA MOTORI S.R.L.
Key Questions Answered
What is the market size of the earth augers industry?
The global earth augers market reached a value of USD 1.68 billion in 2022 and is projected to reach USD 2.18 billion by 2028.
What is the growth rate of the earth augers market?
The earth augers market is expected to grow at a compound annual growth rate (CAGR) of 4.48% from 2022 to 2028.
Who are the key players in the global earth augers market?
The key players in the global earth augers market include ECHO, Honda Motor Company, KUBOTA Corporation, CANGZHOU Great Garden Machinery Co. Ltd, and Stanley Black & Decker.
What are the significant trends influencing the global earth augers market?
Some significant trends impacting the global earth augers market include the increasing demand for earth augers in the construction industry, the shifting consumer preference towards battery-powered earth augers, and the growing investment in agriculture.
Which region has the largest market share in the global earth augers market?
North America holds the largest market share in the global earth augers market, accounting for 34.22%. It is expected to witness incremental growth of USD 213.1 million during the forecast period. The region benefits from a large residential sector and government initiatives aimed at expanding green acreage, which drives the demand for earth augers.