Global Dental Contouring Market - Outlook and Forecast 2022-2027

Market Overview

The global dental contouring market had a valuation of USD 2.78 billion in 2021 and is projected to reach USD 3.86 billion by 2027, with a compound annual growth rate (CAGR) of 5.65% during the forecast period. The growth is primarily attributed to the rising prevalence of oral diseases worldwide. According to a global burden of disease study conducted in 2016, oral diseases affected approximately half of the global population, with dental caries being the most common condition. Additionally, there has been an increase in dental expenditure across countries.

The dental contouring market is also expanding due to the growing awareness among patients about various dental treatments. Dental tourism is a significant factor impacting dental practices, particularly in developing countries like India, China, and major cities in the Latin American region.

Product Type

Market Report

No. of Pages


Release Date

February 2023

Base Year


Forecast Period


Market Size

USD 2.8 billion in 2020

Market Segments

Instrument, Application, Site, and Geography



No. of Companies Mentioned


Dental contouring is a minimally invasive cosmetic procedure that yields aesthetically pleasing results and is known for its ability to reshape teeth quickly. This procedure can address minor imperfections in teeth, resulting in a brighter smile and improved oral hygiene. Dental contouring can correct issues such as cracked or crooked teeth, as well as irregularly shaped teeth. It is a painless procedure that does not require anesthesia, as it involves removing enamel from the tooth surface. Tooth reshaping through contouring helps eliminate overlapping problems and reduces the risk of more severe dental issues. Moreover, it allows patients with ridges, depressions, and overlapping teeth to address plaque and tartar buildup, thereby improving overall dental health.

In terms of regional growth, North America is expected to witness incremental growth of approximately USD 316.30 million during the forecast period. The United States is the major revenue contributor to the North American dental contouring market, accounting for around 90.12% share in 2021. The demand for dental contouring procedures is increasing significantly across all age groups in North America, driven by the desire for aesthetically pleasing smiles and the demand for instant, affordable, and efficient results. This trend has led to the popularity of over-the-counter dental contouring products. Furthermore, the introduction of various dental contouring procedures has the potential to enhance consumers’ youthful appearance, attractiveness, and self-confidence.

Dental procedures are highly sought-after by medical tourists, as they offer cost benefits compared to countries like the US, the UK, and various European nations where dental surgery is considerably expensive. People travel abroad for affordable, advanced, and pain-free dental care, often combining it with vacation experiences. Countries such as Mexico, Hungary, Poland, India, Costa Rica, and Thailand have become popular destinations for receiving multiple dental treatments, including dental contouring.

The increasing pressure from social media, celebrities, and societal standards to maintain flawless appearances has contributed to the growing demand for cosmetic treatments worldwide. Minimally invasive cosmetic dentistry refers to treatments and procedures that require little or no surgical intervention, limited tooth preparation, minimal or no anesthesia, and quick recovery time. These features have made smile improvement more convenient and comfortable than ever before. Cosmetic dentistry can address various aesthetic concerns, including cracked or chipped teeth, crooked teeth, uneven tooth length, and teeth gaps.

According to the World Health Organization (WHO), oral health encompasses freedom from chronic oral pain, oral and throat cancer, oral infections and wounds, periodontal (gum) disease, tooth decay, tooth loss, and related disorders. These conditions affect biting, chewing, smiling, speaking, and psychosocial well-being. Alcohol and smoking have well-known negative effects on general health and internal organs, but they also seriously impact teeth and gum health. The chemicals in nicotine and the acidity of alcohol can damage gum tissues and significantly increase the risk of oral cancer. Poor dental hygiene habits further elevate the likelihood of developing these severe and uncomfortable conditions. Consequently, people are expected to prioritize oral health during the forecast period, which will contribute to the growth of the dental contouring market.

Mouth injuries leading to emergencies such as chipped, knocked out, or cracked teeth affect millions of individuals each year. The reported cases of tooth loss or fractures amount to at least 5 million annually, with sports activities being a significant cause. A large percentage of children (over 90%) have mamelons on their permanent incisors, which are small bumps at the tips of the upper and lower front teeth, giving them a jagged appearance. The increased prevalence of dental issues can be attributed to factors like the consumption of high-sugar foods and tobacco products.

In recent years, cosmetic and aesthetic dentistry have gained popularity due to the availability of advanced dental care that was previously expensive and specialized. Technological advancements have also played a significant role in the rising demand for cosmetic dentistry worldwide. The cosmetic dentistry market is projected to exceed USD 27 billion by 2024, reflecting its increasing popularity. This surge in demand has driven various technological innovations in the field.

The number of skilled dental professionals specializing in aesthetic dentistry has risen over the past few decades. The growing range of dental treatment options has led to an increased demand for dental practices and, consequently, dental contouring globally, thereby contributing to the overall growth of the dental contouring market.

There is an increasing awareness of oral hygiene and aesthetic dentistry in emerging economies. Oral diseases tend to be distributed unevenly among populations based on race and ethnicity. The progression of oral diseases can cause pain, infection, and sepsis, leading to expensive treatments. Developing countries have witnessed a significant increase in the importance of oral care products due to rising consumer awareness and improved information dissemination. These factors have contributed to the growth of the dental contouring market. Notably, the introduction of universal aesthetic rules and guidelines in the past decade has been a significant advancement in the field.

Market Segmentation

the market is segmented based on various factors, including instrument, application, site, and geography.

Segmentation by Instrument
Diamond Burs
Dental Drills
Sanding Discs

Segmentation by Application
Irregular Edges
Chips & Cracks
Minor Crowding
Tooth Overlapping

Segmentation by Site
Central Incisors
Lateral Incisors

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, Turkey

The global dental contouring market is dominated by the diamond burs segment, which holds a share of 37.99%. This segment is expected to experience significant growth, with an incremental increase of USD 433.50 million during the forecast period. Diamond burs are widely used in various restorative procedures such as cavity preparation, enameloplasty, and grinding and polishing of restorations. They are preferred for their cutting efficiency and ability to minimize damage to tooth structure.

Irregular edges applications hold a share of 27.59% in the global dental contouring market and are projected to witness substantial growth. Irregular edges on teeth in adults can result from trauma, wear and tear, or poor dental health. It is important not to ignore cracked or chipped teeth, as they can lead to further complications. Cosmetic dentists can address these issues through contouring, where a portion of dental enamel is removed to improve the shape and smoothness of teeth.

In terms of location, the canines segment dominates the global market with a share of 43.30%, followed by central incisors and lateral incisors. Canine teeth play vital roles in eating, speaking, and maintaining the shape of lips. Many individuals seek tooth contouring to address aesthetic concerns related to pointy canine teeth while ensuring proper occlusion. Contouring options provide solutions for individuals seeking a smile makeover.

Europe leads the global dental contouring market in terms of revenue and incremental growth. Germany, France, the UK, Italy, and Spain are major contributors to the market. The lack of oral hygiene among individuals is a significant factor driving dental diseases in the region. This has led to increased awareness among individuals, prompting them to seek dental health solutions.

The APAC region is expected to witness the highest growth rate of 6.93% in the global dental contouring market. Factors such as the increasing prevalence of periodontal diseases, a growing edentulous population, and rising awareness about dental procedures contribute to the adoption of dental care solutions in countries like China, India, Japan, and South Korea. Mergers and acquisitions, participation in dental shows and conferences, and improved accessibility of dental care further contribute to the growth of the market in this region.

Competitive Landscape

The global dental contouring market is characterized by its dynamic and diverse nature, as it is comprised of numerous global, regional, and local players offering a wide array of services and solutions to end users. Within the industry, consolidation is taking place, and numerous partnerships are being formed. It is anticipated that this trend of consolidation will continue, particularly as vendors with limited financial, operational, and marketing resources seek to align themselves with leading global players that can provide opportunities for growth.

Market players in the dental contouring industry place great emphasis on adopting various techniques to enhance dental contouring treatments among consumers. Manufacturers focus on identifying different market opportunities and setting specific goals to enhance productivity and efficiency. Vendors are dedicated to modifying and refining their unique value propositions in order to establish a strong presence in the market. One of the key strategies implemented by market players is the introduction of differentiated bundled services.

Key companies profiled in this report include Alliance Dental Care, Aventura Dental Group, Aqua Dental Clinic London, Axis Dental Clinic, Ballyclare Practice, Cleveland Clinic, Cleveland Smiles, Dental Folks, Dental Wellness Group, Dental Boutique, Dr. Yojna’s Dental Clinic, Dr Jason Harvey, Elleven Dental, Facets Dental, Gentle Family Dentists, Great Expressions Dental Centers, Highfield Dental & Facial Clinic, Mayo Dental & Implant Clinic, Monarch Dental Clinic, Newton Centre Dental, Pacific Dental Care, Sensu, SidiDent, Sonrisa British Dental Clinic, Stunning Dentistry, The Studio for Aesthetic Dentistry, Tooth ‘N’ Care, Vilafortuny Laser Centre, Westwood Dental Group, Wildwood Dental Clinic.

Key Questions Answered

What is the current value of the global dental contouring market?

The global dental contouring market had a value of USD 2.78 billion in 2021 and is anticipated to reach USD 3.86 billion by 2027.

What is the projected compound annual growth rate (CAGR) for the dental contouring market?

The dental contouring market is projected to grow at a CAGR of 5.65% from 2021 to 2027.

Which geographical region holds the largest market share in the global dental contouring market?

Europe held the highest revenue share of 37.27% in the global dental contouring market in 2021, and this trend is expected to continue throughout the forecast period.

What are the emerging trends in the dental contouring market?

Some of the emerging trends in the global dental contouring market include the increasing popularity of dental tourism, the expansion of minimally invasive cosmetic dentistry, and the influence of changing lifestyles and unhealthy food habits.

Which application segment is predicted to experience the highest growth rate in the global dental contouring market?

Among the application segments, the chips & cracks segment accounted for 24.05% of the global dental contouring market share and is expected to witness the highest growth rate of 6.20% during the forecast period.

Original price was: USD 4,200.Current price is: USD 2,520.

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Global Dental Contouring Market - Outlook and Forecast 2022-2027

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Global Dental Contouring Market - Outlook and Forecast 2022-2027

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