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Market Overview

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The Children’s Wear Market is experiencing substantial growth and is expected to reach USD 335.26 billion by 2028, with a compound annual growth rate (CAGR) of 5.35% during the forecast period (2023-2028).

Children’s clothing, made from comfortable fabrics such as cotton and hosiery, is designed specifically for play and rest.

The children’s wear market is a highly profitable segment within the apparel industry. It is projected to surpass both men’s and women’s wear in terms of retail value growth due to various demographic, macroeconomic, and social trends. Factors such as increasing disposable income and a growing working population are driving this market expansion. Furthermore, the market is benefiting from product customization, innovation, and affordable pricing of children’s apparel and footwear.

Matching clothing has become a popular trend among both children and parents, thanks to factors like customization, innovative designs, brand reliability, and affordability. Celebrities are also promoting matching wear with their kids, which is further driving the demand for children’s clothing. Influential child celebrities on platforms like Instagram, Snapchat, and YouTube are experimenting with new fashion trends, attracting children and boosting the market. For example, the Instagram duo Kikiandshrads, consisting of a mother and daughter, creatively market children’s clothing with adorable ideas. The influence of social media platforms and children’s preferences is expected to contribute to the long-term growth of the market.

In many developed and developing countries, modern parents often use social media sites like Instagram, YouTube, and Snapchat to showcase photos and videos of themselves and their children wearing matching outfits. The trend of twinning with children has gained significant popularity in recent years. To cater to this trend, companies like John Lewis launched mini-me collections that bridge the gap between women’s and children’s wear. These collections offer coordinating styles, attracting consumers who appreciate the concept of matching attire.

Scientific research studies indicate that consumers have better product recall when endorsed by celebrities, regardless of whether they are genuine fans. In response to changing consumer behavior, children’s wear companies are adopting innovative endorsement strategies, leveraging celebrities’ participation in campaigns and advertisements through social media channels. This increased celebrity influence, coupled with the growing impact of social media, is expected to positively influence the children’s wear market in the coming years.

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Market Segmentation

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The market is segmented based on various factors, including Type, Distribution Channel, and Geography.

Segmentation by Type
Apparel
Footwear
Other Product Types

Segmentation by Distribution Channel
Offline Retail Stores
Online Retail Stores

Segmentation by Geography
North America – United States, Canada, Mexico, and Rest of North America
Europe – United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe
Asia-Pacific – China, Japan, India, Australia, and Rest of Asia-Pacific
Latin America – Brazil, Argentina, and Rest of Latin America
Middle East and Africa – Saudi Arabia, South Africa, and Rest of Middle East and Africa

The growth of the children’s wear market is not evenly distributed among different regions. The United States, China, Germany, the United Kingdom, and India are the largest country markets for children’s wear. However, it is expected that smaller country market segments will experience much higher growth compared to these major players. For example, while Germany is one of the top five children’s wear markets, it lags behind emerging economies such as Japan, Brazil, and South Africa in terms of future growth.

In the United States, the children’s wear market revenue was valued at USD 52.67 billion in 2023. It is projected to reach USD 60.81 billion by 2028, growing at a compound annual growth rate (CAGR) of 2.92% during the forecast period (2023-2028). This growth is driven by the trend of gender-neutral clothing for children and brands offering inclusive options to meet the demands of young parents.

Similarly, in the United Kingdom, the children’s wear market size was valued at USD 11.92 billion in 2023. It is expected to reach USD 12.81 billion by 2028, growing at a CAGR of 1.45%. The market is driven by an increased inclination of parents to purchase unisex clothes and luxury brands offering value-added products for affluent families.

In Germany, the children’s wear market was valued at USD 5.98 billion in 2023 and is anticipated to reach USD 6.39 billion by 2028, with a CAGR of 1.33%. Factors such as increasing birth rates, rising disposable income, and changes in living standards contribute to the market’s growth.

China’s children’s wear market was valued at USD 53.92 billion in 2023 and is expected to reach USD 79.66 billion by 2028, growing at a CAGR of 8.12%. The market in China is rapidly expanding due to a large customer base with a massive population and an increasing middle-class population.

In Japan, the children’s wear market was valued at USD 7.70 billion in 2023 and is projected to reach USD 8.1 billion by 2028, with a CAGR of 1.01%. The market is driven by changing lifestyle patterns and a focus on safety and quality.

India’s children’s wear market was valued at USD 12.81 billion in 2023 and is anticipated to reach USD 23.09 billion by 2028, growing at a CAGR of 12.50%. Increased spending by parents on comfortable and convenient kids’ wear is the primary driver of this market.

Similarly, in Brazil, the children’s wear market was valued at USD 6.47 billion in 2023 and is expected to reach USD 7.63 billion by 2028, with a CAGR of 3.34%. The market is primarily driven by the increased penetration of the internet and the rising number of consumers following social media fashion trends and engaging in online shopping.

In South Africa, the children’s wear market was valued at USD 5.46 billion in 2023 and is anticipated to reach USD 7.26 billion by 2028, growing at a CAGR of 5.86%. The market is driven by growing exposure to advertisements and media influencers, as well as consumer preferences for fashionable apparel such as casual wear and sportswear for children.

The Asia-Pacific region is expected to hold a significant market share during the forecast period. This is attributed to the growth in the infant population, particularly in developing countries like India and China. Economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the region. Additionally, factors such as rapid urbanization, aggressive promotional activities by manufacturers, and the development of online retailing platforms contribute to further market growth.

Key players in the region are focusing on innovations to attract a wider consumer base. For example, brands like Uniqlo incorporate features such as non-toxic materials, UV protection, and water-repellent coatings into their designs to ensure optimum comfort and safety for kids. Retailers are also opening luxury boutiques to meet the increasing demand for children’s luxury apparel. For instance, Hyundai Department Store opened a Tom Browne Kids pop-up store in Seongnam, Gyeonggi Province in 2022, and a Baby Dior boutique in southern Seoul’s Apgujeong-dong in 2023.

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Competitive Landscape

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The market for children’s wear is characterized by intense competition. Prominent companies such as Carter’s Inc., Adidas AG, Benetton Group SRL, Nike, and Dolce & Gabbana are among the key players in this sector. These players employ various strategic approaches including investments, product innovations, mergers and acquisitions, and partnerships to maintain a competitive edge in the children’s wear market. Additionally, they are directing their efforts towards targeted marketing initiatives and expanding their range of products by introducing new apparel designs. These endeavors aim to enhance their market positioning and effectively cater to the specific demographic segment of consumers.

Key companies profiled in this report include Carter’s Inc., Adidas Group, Benetton Group SRL, The Gap Inc., Nike Inc., Mothercare PLC, OTB Group, Puma SE, Burberry PLC, Dolce & Gabbana Luxembourg S.à R.L., Hennes & Mauritz AB.

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Recent Industry Developments

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In January 2023, Nike made an official announcement regarding the introduction of the Jordan Brand’s 23/7 shoe for children. This particular shoe features a step-in design that prioritizes comfort for kids. According to the company’s claims, the shoe has been released in multiple colorways that pay homage to significant moments and influential figures associated with the iconic Jordan brand.

In June 2022, Carter’s Inc. entered into a partnership with Super League Gaming, a prominent provider of metaverse experiences, games, and content channels. The collaboration aimed at launching a new Roblox game called Fashion Runway under the Carter’s brand.

During Milan Fashion Week in March 2022, United Colors of Benetton disclosed its plans to renovate its Corso Vittorio Emanuele location. The intention behind this renovation was to align the physical store with the brand’s new store in the metaverse. Both stores were scheduled to open simultaneously and offer a similar experiential atmosphere.

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Key Questions Answered

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What is the time frame for studying the Children’s Wear Market?
The Children’s Wear Market is studied from 2018 to 2028.

What is the growth rate of the Children’s Wear Market?
The Children’s Wear Market is projected to grow at a compound annual growth rate (CAGR) of 5.35% over the next five years.

What is the size of the Children’s Wear Market?
The Children’s Wear Market is expected to reach USD 258.35 billion in 2023 and is projected to grow at a CAGR of 5.35% to reach USD 335.26 billion by 2028.

Which region exhibits the highest growth rate in the Children’s Wear Market?
The Asia Pacific region demonstrates the highest compound annual growth rate (CAGR) from 2018 to 2028.

Which region holds the largest share in the Children’s Wear Market?
North America currently holds the highest share in the Children’s Wear Market as of 2022.

Who are the key players in the Children’s Wear Market?
The major companies operating in the Children’s Wear Market include Benetton Group SRL, Carter’s Inc., Adidas AG, Nike Inc., and Dolce & Gabbana Luxembourg S.à R.L.