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Global Carpet Cleaner Market - Outlook and Forecast 2022-2027
The carpet cleaning market is projected to surpass $935 million by 2027, with a compound annual growth rate (CAGR) of over 6% from 2022 to 2027. Carpet cleaners are machinery used in the carpet cleaning industry, where proper cleaning products and machines are essential for carpet maintenance. While vacuuming can remove dirt from the surface, it is insufficient. The most effective methods for cleaning large carpeted areas are hot water extraction or steam cleaning, also known as dry cleaning, which can remove deep-seated dirt, toxins, and pollutants from the rugs.
The increasing trend towards urbanization and urban lifestyles is a key driver for the demand of higher living standards and aesthetics. Urbanization leads to higher disposable incomes and expenditures. With the shift to city life, there has been an increase in foot traffic in commercial spaces such as malls, supermarkets, department stores, shopping centers, and hotels for movies, leisure activities, and other events. This has stimulated the construction of commercial areas, which in turn has boosted the demand for carpets to enhance the visual appeal for visitors and customers. Consequently, the demand for carpet cleaners has also increased.
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USD 937 Mn incremental growth between 2021 and 2026
Products, Cleaning Methods, End-Users, Distribution, and Geography
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In 2021, North America was the largest market for carpet cleaners, followed by Europe and APAC. The demand for carpet cleaners was concentrated in countries like the US, Japan, China, the UK, Germany, and France. However, developing Asian countries like India and Brazil are witnessing an uptick in the adoption of carpet cleaners due to the growth of the commercial sector and increased automation.
End-users have alternative options for carpet cleaning. A growing economy, automation, and awareness are expected to contribute to significant market growth in the forecast period. Additionally, the expanding travel and tourism industry has led to the construction of public infrastructure and hospitality establishments, further supporting market growth. The demand for technologically advanced carpet cleaning products is also expected to see substantial growth, driven by the shifting dynamics in developing economies. The increasing digitalization and internet penetration in emerging markets will result in a growth in demand for carpet cleaners through online channels.
As carpet flooring is considered non-essential and depends on consumer preference, improving economy, disposable income, and awareness will be significant factors contributing to the ongoing market growth. Moreover, the rising disposable income of individuals has resulted in increased demand for carpet cleaners in the hospitality sector.
Currently, offline channels dominate the distribution of carpet cleaners. However, the shift towards digitalization and increasing internet penetration in emerging economies will likely drive significant demand growth through online websites.
The global carpet cleaning market experienced a decline during the COVID-19 pandemic, as economic activities were halted in 2020, particularly during the first and second quarters. Major revenue-generating end-users were significantly impacted, leading to a decrease in sales. Stringent government policies and regulations hampered the movement of supplies and disrupted production facilities and logistics. The pandemic and subsequent lockdowns disrupted the global carpet cleaning product market, causing considerable disruptions in production and supply chains. The lockdowns also prompted a trend of do-it-yourself activities as consumers were confined to their households. People also had more time for home renovations and improvement projects. Although there was an increase in online demand, challenges related to product availability and remote delivery were common.
The impact of COVID-19 in the early and mid-2020s significantly influenced consumer preferences and demand for cleaning products in the United States. In the initial stages of the pandemic, business closures adversely affected the commercial cleaning industry, which had short-term consequences. Inconsistent information and regulations from local and federal governments regarding cleaning services added to the challenges. However, the future outlook for cleaning products appears promising with the ongoing pandemic.
Home improvement activities, particularly among millennials, are a significant spending sector that can drive the market for carpet cleaners. Factors such as rapid urbanization, an aging generation, and increasing disposable incomes in developing countries contribute to the demand for carpets and carpet cleaners. Renovation and remodeling trends in categories such as kitchens, bathrooms, accessories, and interiors also play a role. The millennial generation’s engagement in home improvement projects and purchasing new homes according to modern trends will drive the demand for carpet cleaning machines and further enhance the market for carpets during the forecast period.
Although carpet flooring is popular in residential and non-residential buildings, it faces tough competition from hard flooring alternatives. While the upfront cost of carpet flooring is lower than hard flooring, hard flooring offers advantages in terms of ease of cleaning and durability. The popularity of carpet flooring has declined over the past decade with the emergence of various types of hard flooring, including ceramic, hardwood, laminate, vinyl, and linoleum.
The market is segmented based on various factors, including products, cleaning methods, end-users, distribution, and geography.
Segmentation by Product
Segmentation by Cleaning Methods
Segmentation by Distribution
Segmentation by End-User
Commercial – Hospitality & Retail, Corporate Offices, Government Institutions, Educational Institutes, Travel & Transportation, Others
Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK
APAC – China, Japan, Australia
Latin America – Brazil, Mexico
Middle East & Africa -Saudi Arabia, UAE
The demand for upright carpet cleaners has dominated the global carpet cleaner market, but it is expected that these machines will experience a higher Compound Annual Growth Rate (CAGR) in the forecast period due to their convenience, maneuverability, versatility, and lightweight design.
Carpet extractors with appropriate cleaning solutions hold the largest share in the carpet cleaning machine market as they can be used for cleaning all types of carpets. These machines are typically lightweight and small, allowing for easy maneuverability and making them highly beneficial for cleaning smaller carpeted areas or for occasional stain removal purposes.
The sales of carpet cleaners primarily occur through retail distribution channels, including specialty stores, dealerships and distributors, supermarkets, and hypermarkets. The distribution environment is rapidly evolving, with continuous upgrades in systems and processes. In 2021, offline distribution channels accounted for over 80% of the carpet cleaner market share. Offline retail distribution channels mainly refer to supermarkets & hypermarkets, specialty stores, business-to-business sales (B2B), and others.
The major end-user industries for the carpet cleaner market are residential, commercial, and contract cleaners. In 2021, the commercial sector held the largest share, followed by the residential sector. The growth in the building and construction industry, driven by urbanization, increasing per capita income, and the rising demand for architectural projects, contributes to the revenue of the carpet cleaning products market. The growing population in the APAC region stimulates residential construction and government-led housing projects. Rising disposable incomes in the construction sector motivate individuals to invest in renovating or remodeling their homes, leading to increased demand for carpet cleaners in the residential sector.
Within the commercial sector, the hospitality & retail segment accounted for the largest share of the commercial carpet cleaner market. The increasing number of commercial facilities such as shopping malls, retail outlets, hotels, and offices drives the demand for carpet cleaners, as carpets offer affordability, ease of installation, and a wide variety of colors and designs.
The carpet cleaner market is expected to grow due to the increasing demand for carpets among various end-user segments. Additionally, infrastructural development, renovations, and remodeling activities in both commercial and residential buildings will support market growth. In mature markets like North America and Europe, growth is primarily driven by product innovations introduced by key players. In emerging markets, rapid infrastructure development and construction output contribute to the growth of the global carpet cleaner market.
North America is the largest market for carpet cleaners, accounting for over 30% of the revenue in 2021. Strong economic growth, new businesses, company expansions, and increased construction activities drive the demand for carpet cleaners in this region. Europe is the second-largest market for carpet cleaners in 2021, fueled by the installation of carpets in new buildings and higher demand from renovation projects. The Asia-Pacific (APAC) and Middle East & Africa (MEA) regions are expected to witness the highest CAGR during the forecast period.
The carpet cleaning market on a global scale exhibits intense competition among numerous vendors. Advances in technology at a rapid pace have a negative impact on these vendors, as consumers expect continuous product innovation and upgrades. In this evolving landscape, vendors are compelled to adjust and enhance their unique value proposition in order to establish a strong market presence.
Within the market, both global and regional vendors coexist, contributing to its diverse nature. As international players expand their presence in this market, regional vendors may face greater challenges in competing with these global counterparts. The competition will be primarily based on factors such as product quality, quantity, technological advancements, service offerings, and pricing strategies. Furthermore, the market competition is anticipated to escalate due to increased product and service extensions, growth in technological innovations, and a rise in mergers and acquisitions.
Key companies profiled in this report include Nilfisk, Tennant, Alfred Karcher, Bissell, Techtronic Industries, Ashbys, Boss Cleaning Equipment, CFR, Chem-tex, Cleanfix, Cleantec Innovation, Daimer Industries Inc, Duplex, EDIC, Eureka Forbes, Gadlee, Hefei Gaomei Cleaning Equipment, Hydro-Force, Jon-Don, Kleenrite, Masterblend, NSS Enterprise, NUMATIC INTERNATIONAL LTD., Pacific Floorcare, Powr-Flite, Prochem Europe Ltd, RCM SPA, Rotovac, Rug BadgeR, Rug Doctor, Sandia, Santoemma, SEBO, TASKI, Tornado Industries Inc, Truvox International Ltd.
Key Questions Answered
WHAT IS THE SIZE OF THE CARPET CLEANER MARKET?
The global carpet cleaner market is projected to reach USD 937.6 million by 2027, increasing from USD 650.6 million in 2021, with a CAGR of 6.28% throughout the forecast period.
WHAT IS THE GROWTH RATE OF THE CARPET CLEANER MARKET?
The carpet cleaner market is expected to grow at a CAGR of 6.28% from 2022 to 2027 on a global scale.
WHO ARE THE LEADING MANUFACTURERS OF CARPET CLEANERS?
The prominent manufacturers of carpet cleaners include Nilfisk, Tennant, Alfred Karcher, Bissell, and Techtronic Industries.
WILL THE SALES OF CARPET CLEANERS MAINLY OCCUR THROUGH OFFLINE CHANNELS DURING 2022-2027?
Retail distribution channels such as specialty stores, dealerships and distributors, supermarkets, and hypermarkets are the primary avenues for selling carpet cleaners. However, with the rapid expansion of online retailing, there is an anticipated decline in retail sales during the forecast period.
WHICH TYPE OF CARPET CLEANING MACHINES WILL EXPERIENCE DEMAND GROWTH DURING 2022-2027?
Upright carpet cleaners are expected to witness higher demand compared to canister and handheld cleaning machines.