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Global Brain Health Supplements Market Size and Share Analysis 2023-2028
The global brain health supplements market recorded a valuation of USD 3,975 million in 2022 and is projected to reach USD 6,480 million by 2028, with a notable Compound Annual Growth Rate (CAGR) of 8.54% during the forecast period from 2023 to 2028.
Brain foods and supplements encompass a range of products rich in antioxidants, healthy fats, vitamins, and minerals that provide essential energy to the brain and offer protection to brain cells, guarding against the onset of brain-related disorders. It is important to note that the market’s scope is limited to packaged food offerings.
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USD 4 billion in 2021
Type, Distribution Channel, and Geography
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These brain health supplements hold the potential to enhance memory, motivation, creativity, alertness, and overall cognitive function, meeting the growing demand from individuals seeking improved brain efficiency, focus, and stress reduction. The surge in demand can be attributed to the increasing prevalence of major depressive disorder (MDD) among adults and the rising incidence of neurological diseases like Alzheimer’s disease, Parkinson’s disease, and dementia. Furthermore, the preference for natural remedies to address mental health concerns has contributed to the growing interest in brain health supplements. In the context of modern lifestyles characterized by hectic schedules and mental stress, brain health supplements are increasingly seen as a superior lifestyle product. Available in various forms such as capsules, tablets, and powders, these supplements offer valuable sources of proteins, minerals, and vitamins, potentially aiding in the management of conditions like asthma, cancer, and depression.
Factors expected to drive market growth include growing awareness and concern regarding brain health improvement and cognitive function enhancement. Additionally, the global rise in the aging population is anticipated to further stimulate demand. According to the World Health Organization (WHO), the number of people aged 60 years and older is projected to double by 2050, with the number of those aged 80 years or above expected to triple during the same period.
The demand for brain health supplements is likely to be influenced by various groups, including individuals in the academic and professional spheres. Moreover, these products are expected to gain substantial acceptance among those afflicted with brain-related ailments like depression, dementia, anxiety, and insomnia. For example, the Anxiety & Depression Association of America reported that approximately 19.1% of the adult population in the United States, amounting to 40 million people, suffer from anxiety, underscoring the significance of brain health supplements in addressing mental health issues.
In addition to these applications, brain health supplements have demonstrated potential in the treatment of other cognitive and age-related disorders, including hyperactivity and Parkinson’s disease. This growing concern for mental health wellness and cognitive development is poised to fuel the expansion of the brain health supplements market.
The market is segmented based on various factors, including type, distribution channel, and geography.
Segmentation by Type
Vitamins & Minerals
Segmentation by Distribution Channel
Other Distribution Channel
Segmentation by Geography
North America – United States, Canada, Mexico, and Rest of North America
Europe – United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe
Asia-Pacific – China, Japan, Australia, South Korea, and Rest of Asia-Pacific
Latin America – Brazil, Argentina, and Rest of Latin America
Middle East and Africa – Saudi Arabia, South Africa, and Rest of Middle East and Africa
The market segment for brain health supplements is experiencing significant growth driven by the increasing awareness of the benefits of adequate consumption of omega-3 supplements on brain function, leading to a reduced risk of brain disorders, including depression. Additionally, the rising demand for vegan and sustainable omega-3 supplements across all age groups further contributes to the segment’s expansion.
Convenience stores have emerged as popular destinations for health-conscious shoppers, as they strategically redesign shelves and create special lanes to attract customers making impulsive purchases. This enhanced accessibility makes it easier for consumers to find and purchase health supplements. Supermarkets and hypermarkets also play a crucial role in the distribution of brain health supplements, thanks to their proximity to residential areas and the availability of a wide range of supplement options in a warm and inviting environment.
Globally, consumers are increasingly prioritizing the inclusion of vitamins and minerals in their diets to fulfill their nutritional requirements and support internal physiological processes. The growing popularity of vitamins and mineral supplements can be attributed to consumers’ keen interest in products that promote mental well-being and reduce the risk of diseases, including neurodegenerative disorders.
In North America, consumers are becoming more conscious of their overall health and well-being. The region’s increasing working population and busy lifestyles have resulted in heightened stress, anxiety, and depression. In the United States alone, the data from the US Bureau of Labor Statistics indicates that the workforce reached 158,527 people in 2022. This rise in stress levels can be attributed to hectic work schedules and overloaded responsibilities. Even college-going students face challenges related to stress and anxiety due to demanding syllabi and academic pressure.
The global brain health supplements market exhibits a high degree of fragmentation and intense competition, with numerous local and international players vying for significant market share. Prominent industry contenders include Nestlé SA, Reckitt Benckiser Group PLC, and NOW Health Group Inc., followed by Unilever Plc, Gaia Herbs, and Life Extension Foundation Inc.
Nestlé SA operates as a leading manufacturer and distributor of nutritional science products through its globally managed business unit, Nestlé Health Science. With a widespread presence, the company operates factories in 79 countries and conducts sales in 186 countries. Within the brain health supplements segment, Nestlé SA offers products under eight distinct brands, such as BrainXpert, Douglas Laboratories, Garden of Life, Minami, Persona, Nature’s Bounty, and others.
Key companies profiled in this report include Nestlé SA, Health Via Modern Nutrition Inc., Unilever PLC, Now Foods, The Original Fit Factory (Noocube), Opti-nutra Ltd., Life Extension Foundation Inc, Natural Factors USA, Gaia Herbs, Reckitt Benckiser Group PLC.
Key Questions Answered
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