Global Automotive Infotainment Systems Market Size and Share Analysis 2023-2028
Automotive infotainment refers to a device installed in vehicles that provides entertainment and information to the driver and passengers. It includes features such as audio/video interfaces, touchscreens, and keypads, offering services like navigation, hands-free phone connectivity, voice control, parking assistance, climate control, internet access, and security services. These features enhance vehicle operation, safety, and driver experience.
The Automotive Infotainment Systems Market is estimated to be valued at USD 25.3 billion in 2023 and is projected to reach USD 34.1 billion by 2028, growing at a CAGR of 6.10% during the forecast period (2023-2028).
USD 23.7 billion in 2021
Installation Type, Vehicle Type, Region
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The COVID-19 pandemic had an inevitable impact on the automotive infotainment systems market as it heavily relies on vehicle sales and production. The global lockdowns and closure of manufacturing units led to a decline in vehicle production and sales in 2020. However, there was a recovery in global vehicle production and sales in the first half of 2020, which continued in 2021. Although global vehicle sales experienced significant growth in 2021 compared to 2020, they did not rebound to 2019 levels primarily due to the global semiconductor shortage. Post-pandemic, industry players are collaborating to develop new and innovative products to mitigate the pandemic’s impact. For example,
In September 2022, Renesas Electronics Corporation expanded its collaboration with VinFast, a Vietnamese vehicle manufacturer, for technological development in electric vehicles. They have specifically worked together on infotainment systems, with Renesas providing its onboard SoC (System-on-Chip) and analog products for VinFast’s electric SUVs.
Automakers are engaging in fierce competition to deploy advanced infotainment systems in their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.’s Android operating system for their next-generation infotainment systems. Furthermore, the demand for In-Vehicle Infotainment (IVI) is expected to rise steeply due to changing consumer behavior and the desire for seamless phone connectivity with the system.
The market’s growth is driven by increasing luxury vehicle sales and customer preference for in-dash infotainment systems. However, the rise in accidents caused by driver distraction may hinder market growth. Leading automobile manufacturers are collaborating extensively with technological Original Equipment Manufacturers (OEMs) specializing in audio units, display units, navigation systems, and comprehensive systems. For example,
In October 2022, Toyota and Google Cloud expanded their partnership to include Toyota and Lexus’s next-generation audio multimedia systems as well as Google Cloud’s AI-based speech services. This collaboration will be seen in the latest generation Toyota Audio Multimedia and Lexus Interface infotainment systems, available in 2023 models such as the Toyota Corolla, Tundra, and Sequoia, as well as the Lexus NX, RX, and all-electric RZ.
Additionally, implementing navigation and vehicle control units in commercial vehicles reduces emergency response time, thereby minimizing the risk of accidents. Some automobile manufacturers also offer affordable infotainment systems, making them accessible to a wider consumer base. Furthermore, the widespread adoption of smartphones and high internet connectivity significantly impacts the global market’s growth.
The Asia-Pacific market is expected to experience rapid growth during the forecast period, followed by North America and Europe. This growth can be attributed to the high adoption rate of automotive infotainment systems in countries like China, Japan, and India, which are major vehicle manufacturing hubs. Consequently, technological advancements are being driven across the automotive infotainment system supply chain. For instance,
In August 2022, Rohm Co., Ltd announced the development of the BD9S402MUF-C DC/DC converter IC for infotainment systems and advanced driver assistance system onboard cameras.
The market is segmented based on various factors, including installation type, vehicle type, and region.
Segmentation by Installation Type
Segmentation by Vehicle Type
Segmentation by Region
North America – United States, Canada, and Rest of North America
Europe – United Kingdom, Germany, France, Italy, and Rest of Europe
Asia-Pacific – China, Japan, India, South Korea, and Rest of Asia-Pacific
Rest of the World – Brazil, South Africa, and Other Countries
In-Dash Infotainment Systems utilize cutting-edge technology, including Bluetooth connectivity, voice recognition, and smartphone integration. These features enable drivers to stay connected and informed, resulting in increasing popularity. The in-dash infotainment segment of the market was valued at USD 19,166 million in 2022 and is projected to reach USD 27,317 million by 2028, with a CAGR of 5.95% during the forecast period of 2023-2028. These systems have been consistently upgraded with user-friendly and responsive features, offering sharp graphics and easy accessibility while driving. Most new cars, trucks, and SUVs are equipped with advanced infotainment technology, surpassing previous systems. In addition, many pickup trucks, minivans, and mainstream SUVs come standard with feature-rich infotainment systems and smartphone app integration. For example, in 2022, Rivian launched its new electric pickup truck with an in-dash infotainment system that includes a 12.3-inch landscape-oriented screen integrated into the dashboard.
In-dash infotainment systems also provide access to a wide range of audio and video content, such as music, podcasts, and streaming services like Pandora and Spotify. Many systems also include built-in navigation capabilities, eliminating the need for a separate GPS device. Another key feature is the integration with other devices, such as smartphones and tablets, allowing drivers to access their phone’s features directly from the in-dash display, enhancing convenience and safety on the road. As these systems have become more advanced, they have become a significant selling point for automakers. Consumers increasingly seek vehicles with the latest in-car technology, and in-dash infotainment systems play a crucial role in meeting this demand. For example, in 2022, Toyota introduced its new Tundra TRD truck powered by a 3.5-liter V6 twin-turbo hybrid engine, featuring an interior with an in-dash infotainment system that changes brightness randomly without altering natural lighting.
The demand for passenger cars is experiencing significant growth worldwide. Key production regions such as Asia Pacific and North America are witnessing substantial expansion and integration of infotainment systems in vehicles. The passenger cars segment of the market was valued at USD 18,077 million in 2022 and is expected to reach USD 26,122 million by 2028, with a projected CAGR of 6.19% during the forecast period. Infotainment systems are no longer limited to luxury cars; they are becoming prevalent across all vehicle segments, including C- and B-segment vehicles. Major premium car manufacturers are striving to improve existing infotainment systems or develop superior hardware to retain their loyal customer base.
Sports utility vehicles (SUVs) have gained significant traction in the automotive sector. The increasing consumer preference for SUVs stems from their suitability for city driving and off-road experiences. Asia-Pacific countries have witnessed a surge in SUV and crossover vehicle demand over the past few years. Consequently, automakers have made in-dash infotainment systems standard or at least optional across their SUV product range to meet customer demands for better navigation and entertainment features. Leading automakers such as BMW, Mercedes Benz, Lexus, and Volvo offer vehicles equipped with advanced infotainment systems tailored to enhance the driving experience.
In terms of regional market share, Asia-Pacific dominated in 2022 due to the presence of major vehicle manufacturing countries like China, India, and South Korea. These nations host industry giants such as Volkswagen AG, Daimler-Mercedes, BMW AG, and Porsche, contributing to the region’s revenue. China, in particular, has played a significant role in the Asia-Pacific automotive industry, witnessing high vehicle sales over the past decade. The country is expected to continue experiencing positive vehicle sales in the forecast period, driven by the increasing focus on new energy vehicles (NEV) among automakers. China’s transition from simple audio systems to touchscreen infotainment systems supporting multiple features like navigation, Apple CarPlay, Android Auto, and telematics has fueled the demand for infotainment systems.
Chinese automakers are at the forefront of intelligent cockpit development, which has become an essential component of the modern driving experience. Intelligent cockpits combine smart technologies with various driving functions, including voice recognition, entertainment, and navigation systems. For instance, in September 2022, NVIDIA Corporation announced the development of Drive Soar, a centralized in-vehicle computer capable of integrating autonomous driving/advanced driver assistance systems (ADAS) and in-vehicle infotainment systems. Moreover, China leads in smart cockpit development, as evidenced by the large number of patent applications related to intelligent cockpits.
In conclusion, the increasing usage of infotainment systems in passenger cars is expected to drive the market in the coming years. The integration of advanced technology and features, coupled with consumer demand for connectivity and convenience, has made in-dash infotainment systems a key selling point for automakers worldwide, across vehicle segments. The Asia-Pacific region, particularly China, holds a significant market share, driven by strong vehicle sales and a focus on new energy vehicles. The evolution of intelligent cockpits further enhances the driving experience, with voice recognition and navigation systems being integrated into these advanced systems.
Prominent participants such as Robert Bosch, Alpine Electronics, Panasonic Corporation, HARMAN International, and Mitsubishi Electric Corporation exert significant influence in the automotive infotainment systems market. These industry leaders possess robust global distribution networks and provide a wide array of products. To maintain their market supremacy, these companies employ strategies including the introduction of new products, collaborations, and entering into contracts and agreements.
Key Companies Profiled in this report include Alpine Electronics Inc., Aptiv plc, Continental AG, Denso Corporation, Harman International Industries Inc., JVC Kenwood Corporation, Magnetic Marelli S.p.A., Mitsubishi Electric Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation.
Recent Industry Developments
August 2022: Maruti entered the realm of automotive infotainment systems advancement with the introduction of its all-new Baleno. The vehicle is equipped with the Smart Play Pro+ touchscreen infotainment system, featuring an impressive 9-inch display for passengers. Building upon the features of the Smart Play Pro, the company has incorporated various enhancements such as navigation, car play, and improvements inspired by valuable feedback from car enthusiasts.
March 2022: Acura MDX unveiled its highly anticipated Type S version, garnering significant popularity among car enthusiasts. This model was meticulously designed to align with the current expectations of consumers. The car boasts a touchpad infotainment system, complemented by an exceptional OLED display.
February 2022: Harman International successfully completed the acquisition of Apostera, a renowned software developer specializing in augmented reality (AR) and mixed reality (MR). This strategic move aims to expand Harman’s product offerings in the automotive sector through the development of AR and MR technologies. The implementation of AR holds immense potential for applications such as head-up displays and infotainment systems.
January 2022: Denso has developed the Global Safety Package 3, an active safety system designed to enhance vehicle safety by providing high sensing capabilities of the surrounding environment. This innovative system utilizes a combination of millimeter-wave radar sensors and vision sensors to assist drivers in safely controlling their vehicles. The Global Safety Package 3 has been implemented in vehicles such as the Hino Ranger, Lexus NX, and Toyota Noah and Voxy, ensuring enhanced safety features for drivers and passengers alike.
Key Questions Answered
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