Global Automatic Soap Dispenser Market - Outlook and Forecast 2023-2028

Market Overview

The global market for automatic soap dispensers is projected to reach a value of USD 986.8 million by 2028, growing at a compound annual growth rate (CAGR) of 10.48% during the forecast period. These dispensers have gained significant popularity in various settings including offices, restaurants, malls, and homes. They are now being used as bathroom decor and are available in a variety of styles. Developed countries are investing heavily in automatic soap dispensers, driving up the demand for these products. One of the main reasons for their preference is the health protection they provide. By eliminating direct contact with the dispenser, which releases a controlled amount of liquid soap, these devices promote personal hygiene and prevent the spread of bacteria and germs. This touch-free operation significantly reduces the risk of cross-contamination. The market for automatic soap dispensers has experienced substantial growth in countries such as China, Germany, Japan, and India, driven by robust commercial real estate development and increased awareness of personal hygiene in developing nations.

Hand washing plays a crucial role in maintaining hygiene and preventing the spread of infections among individuals and in healthcare settings. While conventional hand washing methods with water are still commonly practiced, they present limitations compared to automatic soap dispensers. Developed countries have adequate soap dispensers in healthcare facilities, public restrooms, and homes. However, this is not the case in lower- and middle-income countries (LMICs), where many individuals lack awareness of proper hand hygiene. In addition, a limited number of healthcare facilities have sufficient soap dispensers. Many hospitals still rely on traditional soap and water, which is ineffective for infection control. Soap bars, which are also ineffective at removing germs, are commonly used in healthcare settings without proper regulation.

Product Type

Market Report

No. of Pages


Release Date

February 2023

Base Year


Forecast Period


Market Size

USD 986.8 Mn incremental growth between 2022 and 2027

Market Segments

Sensor, Mount, Dispense, End-Users, Distribution Channel, Refill Method, Geography



No. of Companies Mentioned


In the automatic soap dispenser market, vendors are integrating Internet of Things (IoT) technology into their products, creating a hygienic and touch-free experience that eliminates spillage of water and soap solution. This advancement offers additional benefits to users, such as ensuring proper hand washing for the recommended 20 seconds according to WHO guidelines. The automation of soap dispensers through IoT technology is widely embraced as it provides a premium user experience and facilitates optimal hygiene. The latest IoT-enabled automatic soap dispensers are equipped with sensors that dispense a precise amount of hand wash liquid as programmed in the device.

These devices are securely connected through local Wi-Fi networks and regularly transmit data to the internet. IoT-connected dispensers share information about consumable levels, frequency of use, and other important metrics, benefiting end-users. For example, in large restrooms, custodial staff can be alerted when the soap dispenser is running low on soap, allowing for timely refilling. In addition, maintaining impeccable hand hygiene is crucial in the food industry, and monitoring soap consumption helps ensure compliance.

Healthcare-associated infections (HAIs) occur when patients receive medical treatment for unrelated conditions. These infections can arise in any healthcare facility and are caused by bacteria, fungi, viruses, or other pathogens. They are a leading cause of illness and mortality, imposing significant emotional, financial, and medical burdens. Approximately one in every 31 hospital patients has an infection associated with their care at any given time. HAIs result in thousands of deaths annually and cost the U.S. healthcare system billions of dollars.

Recent disease outbreaks like Ebola and Monkeypox have highlighted the potential for transmission through close contact and touch, making healthcare centers and hospitals particularly susceptible. The COVID-19 pandemic has further heightened public awareness of the need for strict infection prevention measures, leading to increased demand for automatic soap dispensers in healthcare settings. These factors are expected to drive market growth across various regions.

However, due to cost constraints and limited awareness in developing countries, many people have yet to fully understand the importance of automatic soap dispensers and make the switch, especially during times of widespread diseases.

When it comes to hygiene, regular hand washing with soap is considered a vital practice by individuals worldwide. The COVID-19 pandemic has prompted people to prioritize healthy habits, resulting in increased demand for hygiene products in many regions. People have embraced the habit of frequent hand washing with soap to protect themselves and their loved ones from infections. The market offers various options, including bar soaps, liquid hand wash in pump bottles, and manual soap dispensers, which are more affordable substitutes for automatic soap dispensers. These alternatives are also prevalent because they are simpler and already established in the market.

Market Segmentation

The market is segmented based on various factors, including sensor, mount, dispense, end-users, distribution channel, refill method, and geography.

Segmentation by Sensor
Passive Infrared

Segmentation by Mount
Wall Mounted

Segmentation by Dispense

Segmentation by End-Users
Corporate Spaces

Segmentation by Distribution Channel

Segmentation by Refill Method

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain, Nordic Countries
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE, Turkey

In 2022, the passive infrared sensor segment accounted for 69.50% of the global automatic soap dispenser market share. The demand for smart home automation technology, driven by the increasing penetration of the Internet of Things (IoT) and consumer preference for better energy management, is expected to boost the demand for infrared sensors in the market. These sensors are being used in various sectors such as automotive, commercial, manufacturing, and healthcare.

The global automatic soap dispenser market is segmented by mount type into wall-mounted and countertop soap dispensers. The wall-mounted segment holds a share of 58.92% while the countertop products hold a share of 41.08%. Wall-mounted soap dispensers are widely preferred, especially in healthcare settings, public toilets, and airports, due to their space-saving design and fixed installation. Advanced wall-mounted dispensers connected to IoT devices can record soap usage and monitor handwashing patterns. They are also popular in residential setups as an alternative to solid soaps.

The dispense type segment of the global automatic soap dispenser market includes liquid, foam, and spray. The liquid soap dispenser market holds the largest share of 44.17% and is projected to grow at a CAGR of 9.92% from 2022-2028. The increasing awareness of personal hygiene and the rise in virus outbreaks worldwide have driven the demand for liquid-based handwash solutions. The healthcare, hospitality, residential, education, corporate, and government sectors are among the major contributors to the demand for liquid automatic soap dispensers. Countries like China, Germany, Japan, and India are witnessing increased demand due to booming commercial real estate, hospitality, corporate, and education markets. Liquid solutions offer the advantage of being purchased and prepared in different concentrations according to requirements.

The hospitality sector holds the highest share of approximately 23.03% in the global automatic soap dispenser market. Hotels, bars, spas, resorts, restaurants, and food chains are major contributors to the demand for automatic soap dispensers in this sector. Automatic soap dispensers are essential in the hospitality industry, particularly in food preparation facilities, to ensure proper hand hygiene. The COVID-19 outbreak has further emphasized the importance of hand hygiene in restaurants, leading to increased demand for automatic soap dispensers.

The global automatic soap dispenser market is distributed through online and offline channels. Online distribution, including e-commerce websites like Amazon, Walmart, and Alibaba, is growing in the retail industry, offering customers the convenience of shopping from home. However, offline distribution dominates the market, with brick-and-mortar retail stores, home improvement stores, and specialty stores being the major channels. In offline distribution, customers can purchase the products in-store or order online and pick up at the store, providing a balance between personal shopping experience and return security.

The open/bulk refill segment accounted for a market value of USD 336.8 million in 2022. It offers an economical and flexible solution for hygienic soap dispensing. The closed/cartridge refill segment provides convenience and hygiene by eliminating the need to refill and clean the dispenser. Cartridges are pre-filled with soap, minimizing the risk of contamination.

North America holds the largest share of 33.05% in the global automatic soap dispenser market in 2022. Factors such as an increase in hospital-acquired infections (HAIs) and higher hygiene standards contribute to the high demand for automatic soap dispensers in the region. The region’s economic development, social living standards, and technological growth create a favorable environment for businesses.

In Europe, the automatic soap dispenser market was valued at USD 154.9 million in 2022. Although it is home to developed countries, hygiene practices are not yet up to the mark. Governments are investing in installing automatic soap dispensers connected to IoT cloud technology to monitor hand hygiene practices. Increased affordability will drive the adoption of automatic soap dispensers in this region.

APAC consists of both developing and developed countries, with a prevalence of developing economies. While hand hygiene practices are well-known, economic conditions lead people to prefer traditional methods or manual soap dispensers over automatic ones. However, governments have taken initiatives to increase hand hygiene awareness, particularly in hospitals and public sector agencies, contributing to the growth of the APAC automatic soap dispenser market.

Competitive Landscape

The global automatic soap dispenser market exhibits a high level of competitiveness, with numerous manufacturers offering a diverse range of products to cater to the varying needs of consumers. These players face intense competition, further intensified by the rapidly evolving technological landscape, as customers demand continuous innovation and advancements in hand hygiene and sanitization products. In order to establish a strong market presence, vendors are compelled to adapt and refine their unique value propositions.

The automatic soap dispenser market is characterized by fragmentation, attributed to the presence of both local and international players. Among the prominent participants in the global market are American Specialities, Bobrick Washroom Equipment, Bradley Corporation, Euronics, GOJO Industries, and Kimberly-Clark. These key players face fierce competition on a global scale. Moreover, developed countries such as the United States and Western European nations exhibit a high degree of market concentration. Conversely, developing economies like China and India are at a nascent stage in this market, experiencing the entry of numerous international brands and an increasing awareness among end-users regarding hand sanitization. Competition among vendors is based on factors such as product offerings, variety, and pricing. To drive growth, vendors are adopting new business models and focusing on expanding their product portfolios.

Key companies profiled in this report include 3M, Ableman International, Accent Controls, Askon Hygiene Products, Brightwell Dispensers, BRIGHT PANCAR SDN. BHD., Cera Sanitaryware, S.C. Johnson & Son Inc., Dihour, Dreumex, Ecolab, Essity, FontanaShowers, Hokwang Industries, Hi-Genie, Hypuz, Jaquar Group, JVD Group, Kohler, Kutol, Lovair, MARC Systems, Newell Brands, Palmer Fixture, PHS Group, Reckitt Benckiser, Revensa, Toshi Automatic Systems, Toto, Saraya, Secura, Shenzhen City Itas In-Tech Sanitary Wares, Shenzhen SVAVO Intelligent Technology, Simplehuman, Sloan Valve Company, Spartan Chemical Company, Stern Engineering, Terramica , VOLI.

Key Questions Answered

What is the size of the automatic soap dispenser market?

The global automatic soap dispenser market had a revenue of USD 542.7 million in 2022 and is projected to reach USD 986.8 million by 2028.

What is the growth rate of the automatic soap dispenser market?

The revenue share of the automatic soap dispenser market is expected to grow at a compound annual growth rate (CAGR) of 10.48% from 2022 to 2028.

What is the sales forecast for automatic soap dispensers by 2028?

According to Arizton’s latest market research report, the sales of automatic soap dispensers are projected to exceed 23 million units by 2028.

Who are the key players in the global automatic soap dispenser market?

The key players in the global automatic soap dispenser market include American Specialities, Bobrick Washroom Equipment, Bradley Corporation, Euronics, GOJO Industries, and Kimberly-Clark.

Which region dominates the global automatic soap dispenser market?

North America dominates the global automatic soap dispenser market, accounting for a 33.05% share in 2022. This dominance is mainly attributed to the increasing awareness of personal hygiene among individuals.

What are the key driving factors in the automatic soap dispenser market?

The key driving factors in the automatic soap dispenser market include the growing demand for smart bathroom solutions, the revolutionary impact of the Internet of Things (IoT) on automatic soap dispensers, the expansion of the real estate and hospitality industry, and the onset of the COVID-19 pandemic.

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