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Global Automatic Pool Cleaner Market - Outlook and Forecast 2023-2028
The global automatic pool cleaner market is expected to witness significant growth during the forecast period, with a value of USD 2.10 billion in 2022 projected to reach USD 3.63 billion by 2028, growing at a CAGR of 9.56%. This growth is attributed to the increasing demand for convenient and efficient pool cleaning solutions. Automatic pool cleaners come in various types, including suction-side, pressure-side, and robotic pool cleaners, which employ advanced technologies such as sensors, artificial intelligence, and remote-control systems to ensure thorough cleaning and optimize energy efficiency. Factors such as the growing number of residential and commercial pools, the adoption of smart home technology, and the emphasis on water conservation are driving the automatic pool cleaner market. Technological advancements and rising awareness about the importance of pool hygiene are expected to fuel market growth in the coming years.
The demand for automatic pool cleaners is driven by the trend toward urbanization and the desire for a sophisticated lifestyle. Increasing disposable incomes, a rising number of working women, and higher employment rates among millennials contribute to this trend. As both developing and developed countries undergo residential and commercial infrastructure developments, there is a corresponding increase in construction and renovation activities that involve swimming pools. With better job opportunities in cities, people are moving towards urban areas for improved living conditions, including access to education and healthcare. This mass migration is expected to lead to a higher population in metropolitan regions over the next few decades, resulting in increased demand for infrastructure, construction, and household amenities. Consequently, there will be a rise in the luxury lifestyle market, including hotels, resorts, spas, and wellness facilities, all of which feature swimming pools and contribute to the growth of the automatic pool cleaner market.
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USD 2.1 billion in 2021
End-user, Product, Types, Distribution Channel, and Geography
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The spa industry has experienced steady growth, particularly in Europe, APAC, and North America. Commercial centers, malls, hotels, and fitness centers have increasingly adopted spa culture to attract more visitors. Spas have become synonymous with relaxation and sophistication, offering hot tubs and steam baths that are highly sought after by millennials and Gen X consumers. This growth in spa facilities has led to an overall expansion of the spa economy, including investments, education, media associations, events, and consulting services. As spa swims gain popularity and promote health and wellness, the demand for pool cleaning equipment is also increasing, further driving the automatic pool cleaner market.
One of the significant challenges facing the global automatic pool cleaner market is the lack of awareness in emerging economies. Despite the growing number of residential and commercial pools in these regions, consumers have limited knowledge about the benefits and availability of automatic pool cleaners. This is primarily due to low market penetration and limited marketing campaigns. Consequently, consumers often resort to manual pool cleaning methods, which are time-consuming and less effective. To overcome this challenge, manufacturers need to focus on educating consumers about the advantages of automatic pool cleaners and their availability in the market. Additionally, exploring new distribution channels and pricing strategies can make these products more accessible to consumers in growing economies.
The market is segmented based on various factors, including end-user, product, types, distribution channel, and geography.
Segmentation by End-user
Segmentation by Product
Suction Side Pool Cleaners
Pressure Side Pool Cleaners
Robotic Side Pool Cleaners
Segmentation by Types
In-ground Pool Cleaner
Above-ground Pool Cleaner
In & Above Ground Cleaner
Segmentation by Distribution Channel
Indirect Distribution Channel
Direct Distribution Channel
Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
Asia-Pacific – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, GCC
Currently, the residential segment is the largest end-user segment in the global automatic pool cleaner market. This dominance can be attributed to several factors, including the rise in disposable income, urbanization, and a desire for a sophisticated lifestyle among consumers. Additionally, the expansion of distribution networks to provide domestic after-sales services has contributed to the strong presence of this segment. While there is significant potential for commercial applications of automatic pool cleaners, the residential segment has been primarily driven by established markets in the US, Europe, and the Asia-Pacific region. However, there is still room for growth in emerging economies where awareness and penetration of automatic pool cleaners are currently low. With continuous innovation and the development of user-friendly products for residential pool applications, this segment is expected to remain significant throughout the forecast period.
The non-residential segment of the global automatic pool cleaner market is expected to experience high growth opportunities in the coming years, especially in new buildings, renovations, remodeling, and refurbishment of public and municipal pools. This segment is projected to grow at a compound annual growth rate of over 10% during the forecast period. The Asia-Pacific region is anticipated to witness the fastest revenue growth for this equipment, with a projected revenue of over USD 268 million by 2028.
The global automatic pool cleaner market can be segmented into three categories based on the product: suction-side automatic pool cleaners, pressure-side automatic pool cleaners, and robotic automatic pool cleaners. Suction-side automatic pool cleaners are the most traditional and commonly used type due to their affordability and ease of operation. These cleaners utilize the suction power of the pool pump to move around the pool and collect debris into the filter. Pressure-side automatic pool cleaners, on the other hand, use the pressure generated by the pool pump to move around and collect debris. They usually have a separate debris bag, which helps prolong the lifespan of the pool filter. Robotic automatic pool cleaners are the most advanced and efficient type, utilizing electric motors and computer chips to navigate and clean the pool with precision. These cleaners have their own filtration system, reducing the workload on the pool’s filtration system and saving on energy costs. The choice of automatic pool cleaner type depends on factors such as budget, pool size and shape, and personal preferences.
The global automatic pool cleaner market includes in-ground pool cleaners, above-ground pool cleaners, and in & above-ground cleaners. In-ground pools are the most common type and are typically larger than above-ground pools. To effectively clean the larger surface area and depth of in-ground pools, more advanced and powerful pool cleaners like robotic automatic ones are required. On the other hand, above-ground pools are smaller and shallower, making them easier to clean with simpler and more affordable automatic pool cleaners like suction-side or pressure-side cleaners. However, with the increasing popularity of above-ground pools, particularly in the residential market, there is a growing demand for automatic pool cleaners specifically designed for this pool type. Manufacturers are responding to this market demand by developing more specialized pool cleaners that can cater to the unique needs of above-ground pools, such as smaller sizes, different shapes, and shallower depths.
The global automatic pool cleaner market is primarily distributed through various channels, including online sales, retail sales, and direct sales. Online sales have gained significant traction in recent years due to the growing trend of e-commerce and increased smartphone and internet penetration worldwide. Online platforms like Amazon, Walmart, and Alibaba offer a wide range of automatic pool cleaners from different brands at competitive prices, attracting many consumers.
Retail sales channels encompass specialty stores, hypermarkets, and supermarkets, providing a convenient one-stop shop for consumers looking to purchase automatic pool cleaners and other swimming pool accessories. Direct sales involve manufacturers or authorized distributors selling products directly to consumers. This channel is mainly used for premium and high-end products that require personalized sales support and installation services. Manufacturers are increasingly focusing on strengthening their distribution networks and improving after-sales services to enhance customer loyalty and gain a competitive edge in the automatic pool cleaner market.
North America and Europe are the leading markets for automatic pool cleaners, with high penetration rates of swimming pools and advanced technology adoption. In 2022, North America held the largest global market share for automatic pool cleaners, accounting for over 45%. The US, in particular, is one of the largest markets in North America for automatic pool cleaners. Green buildings, particularly in cities like Austin, are a growing trend in the US, driving the development of more swimming pools and related products such as automatic pool cleaners.
Europe has a relatively higher concentration of swimming pools, especially in countries like France, Italy, and Spain. These regions have historically shown great interest in cleaning solution devices. The region is also at the forefront of adopting sophisticated products and is home to industry-leading players such as Hayward and Pentair.
The Asia-Pacific region is expected to experience significant growth in the automatic pool cleaner market during the forecast period, driven by increasing demand in countries like China, Japan, India, and Australia. Rapid urbanization, rising disposable income, and growing awareness of the benefits of owning a swimming pool are fueling the demand for automatic pool cleaners in this region. The growth in the construction industry, particularly in the residential sector, is also expected to contribute to the expansion of the automatic pool cleaner market in the Middle East, Africa, and South America.
The global automatic pool cleaner market is characterized by intense competition, with numerous local and international players operating in the industry. Major market dominators include Hayward Industries, Maytronics, Zodiac Pool Solutions, Waterco, and Pentair. These key players consistently invest in research and development to introduce innovative products and expand their distribution networks to meet the growing demand for automated pool cleaners. Other notable contributors to the market include Kokido Development Limited, SmartPool, iRobot Corporation, Fluidra, and Aqua Products. The industry is marked by fierce competition, price competition, and frequent product launches, which presents challenges for new entrants. Market players employ strategies such as partnerships, collaborations, and mergers & acquisitions to expand their market presence and acquire a larger customer base. Moreover, companies also prioritize improving their after-sales services to enhance their brand reputation and foster customer loyalty.
Key companies profiled in this report include Aiper, BWT Holding, Fluidra, Hayward Industries, Maytronics, Pentair, Tianjin Wangyuan, Ananya Creations, Chasing-Innovation, Gulfstream Manufacturing, Kreepy Krauly, Mariner 3S, Milagrow Robots, Paxcess, Rockrocker, Trident, Water Tech Corp, WEDA- Dammann & Westerkamp, Xiamen Fast Cleaner, Zucchetti Centro Sistemi.
Key Questions Answered
What is the market size of the automatic pool cleaner industry?
The global automatic pool cleaner market was valued at USD 2.10 billion in 2022 and is projected to reach USD 3.63 billion by 2028.
What is the growth rate of the global automatic pool cleaner market?
The global automatic pool cleaner market is anticipated to grow at a compound annual growth rate (CAGR) of 9.56% from 2022 to 2028.
Which region dominates the market share in the global automatic pool cleaner industry?
North America currently holds the largest market share in the global automatic pool cleaner industry, accounting for over 45% of the market in 2022.
What are the major trends observed in the automatic pool cleaner market?
The significant trends in the automatic pool cleaner market include the flourishing spa industry, the increasing adoption of automation and artificial intelligence, and the growing popularity of modular construction methods.
Who are the key players in the global automatic pool cleaner industry?
The major players in the global automatic pool cleaner industry are Aiper, BWT Holding, Fluidra, Hayward Industries, Maytronics, Pentair, and Tianjin Wangyuan.