Global Athletic Tapes Market - Outlook and Forecast 2023-2028

Market Overview

The global athletic tape market experienced a significant growth in value, reaching USD 581.1 million in 2022. It is projected to continue growing at a compound annual growth rate (CAGR) of 8.41% and reach USD 943.3 million by 2028. This growth can be attributed to various factors related to sports.

In recent years, there has been an increasing preference for sports, health, and fitness activities, leading to a significant population engaging in sports worldwide. However, sports activities also come with risks and the burden of sport-related injuries is on the rise. This creates a demand for preventive measures and management tools, with athletic tapes playing a crucial role.

Product Type

Market Report

No. of Pages


Release Date

May 2023

Base Year


Forecast Period


Market Size

USD 943.3 Mn incremental growth between 2022 and 2027

Market Segments

Format, Type, Application, Distribution Channels, and Geography



No. of Companies Mentioned


Athletic tapes offer support to specific body parts, reduce the risk of injuries, and enhance athletes’ performance. Market players in this industry are adopting strategies such as collaborations and partnerships to drive their business growth. These partnerships, particularly among sports authorities, clubs, and franchises, provide direct access to consumers without the need for extensive market networking.

Advancements in materials and manufacturing technologies, as well as changing characteristics and applications of athletic tapes, present growth opportunities in the market. There is a growing demand for athletic tapes of different sizes, with OOBLOCK being one example that helps prevent joint injuries and sprains more effectively than traditional tapes. The versatility of athletic tapes, from preventative tools to injury management and chronic care, is expected to contribute to market growth in the coming years.

Sports injuries are a common occurrence globally, with millions of cases requiring care every day. Athletic tapes play a crucial role in stabilizing ankles, supporting shoulders, knees, elbows, and weak or injured muscles. They provide lightweight external support, allowing athletes to remain active while recovering from injuries. Knee injuries, swollen muscles, sprains, and strains are among the most prevalent sports injuries worldwide, where athletic tapes are an essential part of first aid and emergency care. The increasing number of sports injuries around the world is a major driver for the athletic tape market. Additionally, the growth in fitness and sports participation has led to an increased demand for injury prevention and management tools. In the US alone, approximately 10% of children who participate in sports experience some form of injury.

People are becoming more proactive in taking preventive measures to avoid and manage sports injuries, and athletic tapes play a vital role in these efforts. As sports and physical fitness continue to evolve globally, there is a greater need for athletic tapes in posture management, balance, and rehabilitation for chronic pain management.

The attention garnered by high-level professional and Olympic sports has positively influenced the popularity of sports, resulting in a larger number of athletes who are faster and stronger compared to previous decades. With over one billion individuals worldwide engaged in some form of sport, from local to national levels, this trend is expected to contribute to the growth of the athletic tape market during the forecast period.

Market Segmentation

The market is segmented based on various factors, including format, type, application, distribution channels, and geography.

Segmentation by Format
Roll Tape
Pre-Cut Tape

Segmentation by Type

Segmentation by Application
Injury Prevention
Post Injury Management, Stabilization, & Rehabilitation
Chronic Issue & Pain Management

Segmentation by Distribution Channels
Sports Stores, Sports Clubs, Franchise, & Federations
Pharmacies & Drugs Stores
Supermarkets & Hypermarkets, & Retail Stores

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain, Russia
Asia-Pacific – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, Turkey

The global athletic tape market is divided into two formats: roll tape and pre-cut tape. In 2022, roll tapes held a larger market share compared to pre-cut tapes. Roll tapes are commonly used to restrict the movement of injured joints and provide temporary stability. The demand for athletic tapes is rapidly increasing due to the growing burden of sports-related injuries worldwide. While pre-cut tapes have gained popularity in recent years, roll tapes have a longer presence in the market and are well-known among the athletic population for various uses. Additionally, roll tapes are easier to handle, use, and cost-effective compared to pre-cut tapes.

The global athletic tape market is further segmented by tape type into elastic and non-elastic tapes. In 2022, elastic athletic tapes accounted for the highest market share. Elastic tapes are self-adhesive and offer several benefits, including easy application and flexibility. They are particularly suitable for major muscle areas such as the hamstring muscle in the leg, allowing better movement and circulation around the injury. During competitions, elastic tapes provide rapid pain relief and improve body posture. Athletes often wear elastic tapes during training or competition to protect vulnerable joints, ankles, and knees.

In terms of application, injury prevention was the largest segment, accounting for over 61% of the global athletic tape market in 2022. Traditional taping methods, such as using rigid athletic tape, are commonly employed to prevent injuries in athletics. This method involves keeping bones or muscles in a specific position near joint areas like hands, wrists, and ankles. These additional supports can help prevent fractures, sprains, and other injuries resulting from competitive sports and exercise. The popularity of athletic tape in injury prevention increased after the 2008 Beijing Olympics when many athletes were observed using and wearing these tapes during competitions.

The distribution channels for athletic tape include sports stores, sports clubs, franchises, and federations, pharmacies and drug stores, e-commerce platforms, supermarkets, hypermarkets, and retail stores. In 2022, sports stores, sports clubs, franchises, and federations held the largest market share, accounting for over 39%. Sporting goods stores are commonly found in urban and semi-urban areas, catering to the needs of the athletic population by offering a wide range of sporting goods with different qualities, quantities, and price ranges. The growth of this segment is driven by the expanding network of sports stores, clubs, franchises, and federations, as well as increasing accessibility to athletic tapes through these channels.

Europe dominated the global athletic tape market, holding a share of over 32% in 2022. The region has a large population actively engaged in sports and fitness activities, leading to a higher incidence of sport-related injuries. Countries like Germany, France, the UK, Italy, and others have significant athletic populations, contributing to the revenue growth of athletic tapes. Outdoor sports, including football, basketball, baseball, volleyball, rugby, and more, are played by millions of people in Europe, resulting in an increasing number of sports-associated injuries. Sprains, strains, knee and ankle injuries are particularly common among European athletes. Moreover, the presence of organized sports events and growing support for sports and physical fitness contribute to the rising demand for athletic tapes due to the increasing number of athletes and the need for sports injury management.

Competitive Landscape

In the global athletic tape market, there is intense competition among market players regarding pricing strategies, product quality, materials used, quantity, and brand image. Currently, 3M, Mueller Sports Medicine, and Nitto Denko Corporation are the dominant market players, excelling in market penetration, revenue generation, distribution channels, geographical presence, and brand reputation. These industry leaders face competition from emerging players such as KT Tape, Jaybird & Mais, SpiderTech, Johnson & Johnson, and others.

The athletic tape market witnesses fierce competition as a result of the wide range and diversity of athletic tape solutions available. The COVID-19 pandemic has further intensified this competition, causing a rapid decline in demand for several companies. Government restrictions, reduced manufacturing capacities, increased investment in research and development activities, transportation limitations, and rising raw material prices for athletic tape solutions have significantly impacted the competition among market players.

Key companies profiled in this report include 3M, Nitto Denko Corporation, Mueller Sports Medicine, SpiderTech, Cardinal Health, Essity, Healixon, Hangzhou Gspmed Medical Appliances Co. Ltd., Jaybird & Mais, KT Tape, K-Active, LP Supports, Suzhou Medsport Products Co., Ltd, Performance Health (Cramer Products Inc), Phiten, Presidium Athletics LLC, HARTMANN USA, WUXI BEYON MEDICAL PRODUCT CO., LTD, Scapa Group plc.

Key Questions Answered

How large is the athletic tape market in terms of market size?

The global athletic tape market was valued at USD 581.10 million in 2022 and is expected to reach USD 943.32 million by 2028.

What is the growth rate of the athletic tape market?

The global athletic tape market is experiencing a compound annual growth rate (CAGR) of 8.41% from 2022 to 2028.

What are the emerging trends in the athletic tape industry?

Some emerging trends in the athletic tape industry include the adoption of business-driving strategies by market players and advancements in athletic tape technology.

Which region has the largest market share in the global athletic tape market?

Europe holds the most significant market share in the global athletic tape market, accounting for over 32% in 2022.

Who are the major players in the global athletic tape market?

The key players in the global athletic tape market are 3M, Nitto Denko Corporation, Mueller Sports Medicine, and SpiderTech.

Scroll to Top

Request Free Sample Report

Global Athletic Tapes Market - Outlook and Forecast 2023-2028

Please fill out our form and we will get back to you.