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Germany Lawn Mowers Market - Outlook and Forecast 2022-2027
The Germany lawn mowers market is projected to reach USD 1.78 billion in 2027, growing at a CAGR of 8.17% from 2022 to 2027. As the second largest lawn mowers industry in Europe, Germany accounts for a revenue share of 13.84% in the region. This growth can be attributed to factors such as decreasing product prices, increased propensity to spend, and the demand for time-saving mowing options.
There are several positive trends driving the growth of the Germany lawn mowers market. Low vibrations, high torque, and power are attracting consumers and creating opportunities for vendors in the market. Large areas like stadiums, universities, and golf courses continue to adopt gasoline-powered lawnmowers due to their efficiency.
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USD 1.1 billion in 2020
Product Type, Fuel Type, End-User, Distribution Channel, and Region
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Green spaces, including woodlands, parks, private gardens, and fields, dominate Germany’s major cities, covering nearly 70% of the land area. Seventeen cities have green spaces that account for approximately 80% or more of their land areas. Siegen, in particular, stands out as the greenest city with more than 86% of its urban area covered by green spaces. This extensive presence of green spaces supports the demand for lawn mowers in Germany.
German consumers are technology-savvy and prefer high-quality products with advanced features. Vendors are responding to this demand by incorporating new and advanced features into lawnmowers, making them more autonomous. Additionally, the presence of numerous sports stadiums and arenas, hosting various annual tournaments and events, drives the need for regular maintenance and upgrades of sports fields, further contributing to the growth of the lawn mowers market.
However, the declining number of immigrants is expected to reduce the demand for new residential dwellings, thereby hampering construction activity and reducing the need for new lawn mowers in the industry.
The Germany lawn mower market is expected to ship 2,593.11 thousand units in 2027, driven by factors such as decreasing product prices, increased propensity to spend, and the demand for time-saving mowing options.
The usage of artificial turf is gaining momentum in Germany. Sports stadiums, playgrounds, and residential lawns are increasingly equipped with artificial turf to save costs on mowing, fertilizers, and water expenses. This trend may hinder the demand for lawn mowers in the country.
Several cities in Germany, including Hamburg, Cologne, Karlsruhe, Munich, Darmstadt, and Dresden, are at the forefront of developing smart cities. The government is taking initiatives to build smart cities that promote sustainability and operational efficiency. Energy conservation is a key focus area of these initiatives, aiming to eliminate harmful emissions. These factors are expected to contribute to the growth of the Germany lawn mowers market.
Germany has one of the largest golf industries in terms of the number of golf courses in Europe. The year 2020 witnessed exceptional growth in the golf industry, with a significant increase in participants, including newcomers. The number of organized golfers reached around 651,000, representing an increase of more than 8,700. The growth of public golf clubs further encourages sports participation. Consequently, the demand for new golfing facilities is expected to drive the Germany lawn mowers market.
The market is segmented based on various factors, including product type, fuel type, end-user, distribution channel, and region.
Segmentation by Product Type
Walk-behind Lawn Mowers – Self-propelled Mower, Push Mower, Hover Mower, Reel/Cylinder Mower
Ride-on Mower – Standard Ride-on Mower, Zero-turn Lawn Mower, Lawn Tractors, Garden Tractors
Robotic Lawn Mower
Segmentation by End-users
Professional Landscaping Services
Government & Others
Segmentation by Fuel Type
Gas-powered Lawn Mowers
Electric-powered Lawn Mowers
Manual-powered Lawn Mowers
Propane-powered Lawn Mowers
Segmentation by Distribution Channels
Ride-on lawn mowers emerged as the dominant revenue generator in the Germany lawn mowers market, accounting for USD 497.2 million in 2021. The residential user segment plays a pivotal role in driving revenue and is expected to continue growing at a CAGR of 7.94% throughout the forecast period.
In terms of unit shipments, electric cordless and propane-powered mowers are projected to experience the fastest growth at a CAGR of 8.90% and 9.15% respectively during the forecast period. The rising popularity of self-propelled lawn mowers is also gaining momentum, with an estimated revenue contribution of USD 122.3 million anticipated during the forecast period.
The robotic lawn mower industry in Germany showcased significant growth, witnessing shipments of 320.8 thousand units in 2021, which is projected to reach 609.80 thousand units by 2027. This expansion can be attributed to the prevailing trend of automation, increasing reliance on technology to enhance productivity, and the development of advanced technologies such as Artificial Intelligence (AI) and sensors. These factors collectively present substantial growth opportunities for the Germany lawn mowers market.
In the competitive landscape of the lawn mower market in Germany, prominent vendors include The Toro Company, Husqvarna, Masport, Mamibot, Stihl, and Stiga. These manufacturers are actively pursuing effective strategies to manufacture, assemble, and sell new products that meet the diverse requirements of consumers. Additionally, companies are investing in marketing campaigns to attract and retain clients.
To enhance their competitiveness, these vendors are focusing on cost-cutting and operational efficiency initiatives. These include optimizing direct material costs, right-sizing the supply chain footprint, reducing indirect material and logistics costs, and improving revenue and operating spending performance. By implementing these measures, vendors aim to improve their profitability and provide better value to customers.
Key Questions Answered
What is the size of the lawn mower market in Germany?
The lawn mower market in Germany is projected to reach a value of USD 1.78 billion by 2027, increasing from USD 1.11 billion in 2021.
What is the growth rate of the lawn mower market in Germany?
The lawn mower market in Germany is expected to grow at a compound annual growth rate (CAGR) of 8.17% from 2022 to 2027.
What will be the volume-based market share of lawn mowers in Germany in 2027?
The volume-based market share of lawn mowers in Germany is estimated to reach 2,593.11 thousand units by 2027.
What factors are influencing the growth of the lawn mower market in Germany?
The growth of the lawn mower market in Germany can be attributed to several factors. The country’s high population density leads to increased spending on garden products. Additionally, there is growing political support for green cities, such as Berlin, which has driven efforts to improve green infrastructure. Moreover, there is a movement advocating against land privatization, resulting in the development of more green spaces. These factors have contributed to a rise in the sales of gardening equipment in recent years.
Which product type is expected to dominate the lawn mower market in Germany?
The ride-on segment is expected to dominate the lawn mower market in Germany, accounting for a share of 44.58% in 2021. Ride-on mowers are favored for their efficiency and are commonly used by professional contractors. They offer different cutting deck sizes, fuel types, and engine options.
Who are the key vendors in the lawn mower market in Germany?
The key vendors in the lawn mower market in Germany include The Toro Company, Husqvarna, Masport, Mamibot, Stihl, Stiga, and others.