Japan Footwear Market 2025

Japan’s footwear market is expected to grow from USD 10.0 billion in 2025 to USD 12.7 billion by 2030, marking a compound annual growth rate of 4.9% and reflecting steady expansion supported by rising domestic demand and a sustained rebound in inbound tourism. Increased visitor spending is bolstering retail sales, particularly in urban hubs and tourist-favored districts, while evolving lifestyle preferences are reshaping product trends. One of the most visible shifts is the surging popularity of slip-on shoes, which has moved from a casual fashion choice to a mainstream category. The convenience of hands-free wear resonates across demographics, but it is proving especially impactful in catering to Japan’s rapidly aging population.

Senior-focused footwear is seeing robust growth as brands respond to the physical challenges of older consumers. Designs prioritize easy wearability without the need to bend down, along with features such as enhanced arch support, shock absorption, and ergonomic shaping to reduce fatigue and improve balance. Lightweight, soft materials and low-friction soles accommodate both indoor and outdoor use, while rehabilitation sandals are being promoted for their role in supporting mobility and potentially helping to prevent cognitive decline. This segment is benefiting from a broader societal emphasis on active aging and maintaining quality of life into later years.

Technology is beginning to add a new dimension to Japan’s footwear industry. Early applications of smart shoes are targeting specific health and lifestyle needs—ranging from children’s models that track movement and encourage physical activity to specialized designs aimed at alleviating gait difficulties for Parkinson’s patients. These innovations blend health monitoring with functional performance, positioning footwear as both an apparel and wellness product.

In parallel, the retail experience is becoming increasingly digitized. Advanced fitting technologies allow consumers to identify the ideal size and style without physical try-ons, using 3D scanning and AI-driven recommendations to ensure a perfect fit. This not only elevates the shopping experience but also reduces return rates, lowers waste, and strengthens brand loyalty. The personalization trend extends to design as well, with consumers able to select color combinations, materials, and performance features tailored to individual preferences.

As demographic realities, tourism recovery, and technological innovation converge, Japan’s footwear market is evolving into a more inclusive and experience-driven sector. The next phase of growth is likely to be defined by products that integrate convenience, comfort, and advanced functionality, underpinned by a strong focus on both aesthetic appeal and long-term foot health.

The report offers a comprehensive analysis of the Japan footwear market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, consumer group and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Units/JPY/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, consumer group and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the Japan footwear market:
Product type – e.g., regular footwear, sports footwear
Consumer group – e.g., children, men, women
Distribution channel – e.g., apparel stores, department stores, e-commerce, hypermarkets, sports stores, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share insights presented in this report illustrate the evolving competitive landscape of the footwear sector in Japan, with data on top-performing brands and consolidation trends. Key market participants include:
ABC-Mart, Inc.
Achilles Corporation
Adidas AG
AEON Group
AOKI Holdings Inc.
AOYAMA TRADING Co., Ltd.
ASICS Corporation
Authentic Brands Group LLC
C. & J. Clark International Ltd.
Capri Holdings Limited
Christian Louboutin Sarl
Fast Retailing Co., Ltd.
Kering SA
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mizuno Corporation
New Balance Athletics, Inc.
Nike, Inc.
On Holding AG
Onward Holdings Co., Ltd.
Prada S.p.A.
Puma SE
Roadget Business Pte.?Ltd.
Salvatore Ferragamo S.p.A.
SHIMAMURA Co., Ltd.
Skechers USA, Inc.
Tod’s S.p.A.
TSI Holdings Co., Ltd.
Under Armour, Inc.
World Co., Ltd.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Japan footwear sector.
Obtain granular insights across key segments, including product type, consumer group and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Footwear Market – Product Type Analysis
Japan Footwear Market – Consumer Group Analysis
Japan Footwear Market – Distribution Channel Analysis
Company Shares Analysis
ABC-Mart, Inc.
Achilles Corporation
Adidas AG
AEON Group
AOKI Holdings Inc.
AOYAMA TRADING Co., Ltd.
ASICS Corporation
Authentic Brands Group LLC
C. & J. Clark International Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Footwear Market 2020-2030
Chart Japan Footwear Market, Net Growth, 2020-2030
Chart Japan Footwear Market, Growth Rates, 2020-2030
Table Japan Footwear Market by Product Type, 2020-2030
Chart Japan Footwear Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Footwear Market by Product Type, 2020-2030
Table Japan Footwear Market by Consumer Group, 2020-2030
Chart Japan Footwear Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Japan Footwear Market by Consumer Group, 2020-2030
Table Japan Footwear Market by Distribution Channel, 2020-2030
Chart Japan Footwear Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Footwear Market by Distribution Channel, 2020-2030
Table Japan Footwear Market Share (%), by Companies, 2020-2024
Chart Japan Footwear Market, by Companies, 2024
Table Japan Footwear Market Share (%), by Brands, 2020-2024
Chart Japan Footwear Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Footwear Market: Spend as a Proportion of GDP (%)
Table Japan Footwear Market: Consumption per Capita (Population)