The Kenya feminine hygiene products sector is poised for a dynamic growth phase, anticipating an increase of USD 28.0 million and a compound annual growth rate (CAGR) of approximately 7.6% from 2024 to 2029. Kenya’s feminine hygiene products market is buoyed by ongoing efforts to combat period poverty through NGO and government initiatives, which are increasing access to affordable products in rural areas. Awareness campaigns targeting school-aged girls are reducing stigma and encouraging usage. Moreover, the introduction of sustainable menstrual products like reusable pads is gaining traction among eco-conscious consumers.
This report provides a thorough assessment of the Kenya feminine hygiene products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product type and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the feminine hygiene products industry.
Market Segmentation
The Kenya feminine hygiene products market is categorized into the following segments:
Product type: pantyliners, towels and pads
Distribution channel: supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, others
The feminine hygiene products market in Kenya is segmented based on product type and distribution channel. By product type, the market is categorized into pantyliners, and towels and pads. Distribution channel segmentation includes supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, and others.
Competitive Landscape
Key players in the Kenya feminine hygiene products market include The Procter & Gamble Company (P&G), Guangzhou Sunda International Trading Co. Ltd., Hayat Holding A.S., Kimberly-Clark Corporation, Marvel Five Investments Ltd, L’Oreal S.A., Kenvue Inc., African Cotton Industries Ltd. and Fineline Industries Ltd.
This comprehensive report analyzes the performance of leading companies in the feminine hygiene products sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya feminine hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya feminine hygiene products market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya feminine hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya feminine hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Feminine Hygiene Products Market – Product Type Analysis
Kenya Feminine Hygiene Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– Guangzhou Sunda International Trading Co., Ltd.
– Hayat Holding A.S.
– Kimberly-Clark Corporation
– Marvel Five Investments Ltd
– L’Oreal S.A.
– Kenvue Inc.
– African Cotton Industries Ltd.
– Fineline Industries Ltd
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Feminine Hygiene Products Market 2019-2029
Chart Kenya Feminine Hygiene Products Market, Net Growth, 2019-2029
Chart Kenya Feminine Hygiene Products Market, Growth Rates, 2019-2029
Table Kenya Feminine Hygiene Products Market by Product Type, 2019-2029
Chart Kenya Feminine Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Feminine Hygiene Products Market by Product Type, 2019-2029
Table Kenya Feminine Hygiene Products Market by Distribution Channel, 2019-2029
Chart Kenya Feminine Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Feminine Hygiene Products Market by Distribution Channel, 2019-2029
Table Kenya Feminine Hygiene Products Market Share (%), by Companies, 2019-2023
Chart Kenya Feminine Hygiene Products Market, by Companies, 2023
Table Kenya Feminine Hygiene Products Market Share (%), by Brands, 2019-2023
Chart Kenya Feminine Hygiene Products Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Feminine Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Kenya Feminine Hygiene Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
Guangzhou Sunda International Trading Co., Ltd.
Hayat Holding A.S.
Kimberly-Clark Corporation
Marvel Five Investments Ltd
L’Oreal S.A.
Kenvue Inc.
African Cotton Industries Ltd.
Fineline Industries Ltd