Market Overview

Feminine hygiene products are integral to women’s daily health management, particularly during their menstrual cycle. These products, including tampons, sanitary pads, feminine wipes and menstrual cups, are specifically engineered to manage menstruation, vaginal discharge, and related physiological functions. The availability and proper use of these products are vital, as they play a significant role in enhancing women’s health, comfort, and overall well-being. Furthermore, effective menstrual hygiene management promotes educational attendance and workplace productivity, underscoring its importance in the broader context of gender equality and economic development. According to latest analysis, the feminine hygiene products in Brazil market was USD 836 million in 2023 and is expected to reach USD 1,040 million in 2029 and register a CAGR of 3.7% during the forecast period, 2024-2029. Increasing awareness about menstrual health and hygiene indeed plays a crucial role in driving the adoption of proper menstrual products. Educational campaigns and initiatives by governments and non-governmental organizations (NGOs) have been instrumental in raising awareness about the importance of using appropriate menstrual products. These efforts have contributed significantly to increasing the adoption rates, particularly in urban areas where access to information and products is more readily available.

By promoting knowledge about menstrual health, these campaigns help reduce stigma and empower individuals to make informed choices about their menstrual hygiene. This holistic approach not only enhances personal health and well-being but also contributes to broader societal benefits by promoting gender equity and supporting women’s health initiatives globally.

The report provides a comprehensive overview of the Brazil feminine hygiene products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the feminine hygiene products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the feminine hygiene products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The feminine hygiene products market in Brazil is segmented as below:
Product: feminine wipes, pads, pantyliners, and tampons
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others

The Brazil feminine hygiene products market is segmented on the basis of product, and distribution channel. Based on product, the feminine hygiene products market in Brazil is categorized into feminine wipes, pads, pantyliners, and tampons. On the basis of distribution channel, the feminine hygiene products market in Brazil has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The leading players in the feminine hygiene products market include The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Kenvue Inc., Ever Green Industria e Comercio Ltda., Empresas CMPC S.A. (Softys S.A.), Daio Paper Corporation.

The report is an indispensable tool for companies and organizations operating in the feminine hygiene products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the feminine hygiene products market.

Why Buy This Report?

Provide statistical data or estimations for the Brazil feminine hygiene products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the feminine hygiene products market in Brazil
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the feminine hygiene products market in Brazil looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Brazil Feminine Hygiene Products Market – Product Analysis
3.1 Feminine wipes
3.2 Pads
3.3 Pantyliners
3.4 Tampons
4. Brazil Feminine Hygiene Products Market – Distribution Channel Analysis
4.1 Convenience stores
4.2 Supermarkets and hypermarkets
4.3 Discounters
4.4 Small grocery stores
4.5 Health and beauty stores
4.6 E-commerce
4.7 Others
5. Company Profiles
5.1 The Procter & Gamble Company (P&G)
5.2 Kimberly-Clark Corporation
5.3 Kenvue Inc.
5.4 Ever Green Industria e Comercio Ltda.
5.5 Empresas CMPC S.A. (Softys S.A.)
5.6 Daio Paper Corporation
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
Kimberly-Clark Corporation
Kenvue Inc.
Ever Green Industria e Comercio Ltda.
Empresas CMPC S.A. (Softys S.A.)
Daio Paper Corporation