Europe Manual Cleaning Mops Market - Outlook and Forecast 2023-2028

Market Overview

The Europe manual cleaning mops market exhibited a value of $756.8 million in 2022 and is projected to reach $900.1 million by 2028, growing at a steady compound annual growth rate (CAGR) of 2.93% throughout the forecast period.

A manual cleaning mop is a tool consisting of a handle connected to a sponge or loose strings. It is primarily utilized for cleaning floors and walls, aiding in the removal of dust and dirt. Mop heads can be made from various materials such as microfiber, sponge, or cotton. The European population, faced with the prevalence of allergic diseases caused by dust mites in many countries, has developed a preference for daily floor cleaning to maintain hygiene. Moreover, the awareness about hygiene practices has escalated during the Covid-19 pandemic and continues to grow across the region.

Product Type

Market Report

No. of Pages


Release Date

May 2023

Base Year


Forecast Period


Market Size

USD 756.8 million in 2021

Market Segments

Usage, Product, End-User, Distribution Channel, and Region



No. of Companies Mentioned


The market is experiencing notable growth owing to the increasing demand for manual cleaning equipment to uphold hygiene standards in residential and commercial establishments, coupled with the rise in housing units due to rapid urbanization. In 2022, CES Europe accounted for a substantial revenue share in the European manual cleaning mops market, attributed to the heightened awareness regarding hygiene benefits and a scarcity of labor for cleaning tasks. The demand for manual cleaning mops has surged across Europe due to advancements in product categories and the introduction of new materials like microfiber for mop heads. Over the past few decades, the European manual cleaning mops market has witnessed significant expansion, driven by extensive research and development initiatives. Market players predominantly focus on introducing innovative and advanced products that enhance cleaning efficiency and accuracy while minimizing time consumption.

Market Segmentation

The market is segmented based on various factors, including usage, product, end-user, distribution channel, and region.

Segmentation by Usage
Wet Mops
Dry Mops

Segmentation by Product
Looped-end Mops
Flat Mops
Cut-end Mops
Sponge Mops
Spray Mops

Segmentation by End-User

Segmentation by Distribution Channel
Supermarkets & Hypermarkets
Retail Stores
Online Stores

Segmentation by Region
Central, Eastern & Southern (CES) Europe – Russia, Ukraine, Poland, Netherlands, Rest Of CES
Europe-5 Countries – Germany, France, UK, Italy, Spain
Nordic – Sweden, Denmark, Rest of Nordic

In 2022, the wet mop segment proved to be the dominant usage segment, comprising the highest revenue share of 67.52%. Its growth can be attributed to the increasing disposable income and heightened awareness of good hygiene practices among consumers. The demand for wet mops in Europe has witnessed a surge due to the need for effective cleaning of consistently wet floors in areas such as kitchens, pools, gym locker rooms, and sports complexes. Moreover, the rise in disposable income in developed European countries and the prevalence of infectious and allergic diseases have further fueled the demand for wet mops in the region.

Within the product type segment, the looped-end mops segment took the lead in 2022, accounting for the highest revenue share of 36.62%. This surge in demand for dirt and debris cleaning tools is primarily driven by the increasing prevalence of infectious diseases in Europe. Factors such as higher awareness of hygiene practices and the emergence of rapidly industrializing economies in Europe have contributed to the segment’s growth. Loop-end mops, with their ability to clean larger areas compared to cut-end mops, are expected to see increased demand from the industrial and commercial sectors.

Among the various end-user segments, the residential segment claimed the top spot in 2022, holding the highest revenue share of 52.57%. The segment’s exceptional growth can be attributed to the rising consciousness of maintaining proper hygiene within residential spaces. The increased demand for microfiber-based mops in the residential sector is driven by their ability to effectively absorb dirt and debris, as well as the convenience of washing mop heads in a washing machine. Additionally, the growth in disposable income across many European countries has further accelerated the demand for manual cleaning mops in the region.

In terms of distribution channels, the supermarkets and hypermarkets segment emerged as the most dominant in 2022, capturing the highest revenue share of 34.36%. This can be attributed to factors such as increased disposable income and changes in consumer buying patterns, driven by improved in-store shopping experiences. The expansion of supermarkets and hypermarkets has become a significant contributor to the high demand for manual cleaning mops in the European market. Additionally, the presence of well-established supermarket and hypermarket chains throughout the region has further fueled the segment’s growth.

Competitive Landscape

At present, the European manual cleaning mops market is characterized by fierce competition, with numerous global players offering a wide variety of products. Within this market, a select few major players hold a substantial market share. Procter & Gamble, Alfred Karcher SE & Co. KG, Freudenberg & Co. KG, Rubbermaid Commercial Products, LLC, and Bona AB are among the key vendors in the market, contributing significantly to its revenue share.

Key companies profiled in this report include Alfred Karcher SE & Co. KG, Bona AB, Freudenberg & Co. KG, Rubbermaid Commercial Products, LLC, The Procter & Gamble Company, Astral Hygiene Ltd, Atlas Graham Furgale, Cole-Parmer Instrument Company, LLC., DPL Group, FILMOP INTERNATIONAL SRL, Moerman Group, MOPPTEX GmbH, NEWMOP S.L., Robert Scott, Shanghai Setbest Products Co., Ltd., Smart Microfiber System AB, TTS CLEANING S.R.L, UNGER Germany GmbH, Vale Mill (Rochdale) Limited, Woba.

Key Questions Answered

What is the size of the manual cleaning mops market in Europe?

What are the current trends observed in the manual cleaning mops market in Europe?

In which areas should manufacturers of manual cleaning mops invest to ensure sustainability in the market?

Which European country holds the largest market share in the manual cleaning mops market in Europe?

Which segment of end-users offers greater business opportunities in the manual cleaning mops market in Europe?

How many companies are operating in the manual cleaning mops market in Europe?

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Europe Manual Cleaning Mops Market - Outlook and Forecast 2023-2028

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