Vietnam’s energy drinks market is projected to reach USD 2.3 billion by 2030, advancing at an annual rate of 6.2%, reflecting sustained but increasingly nuanced expansion. Demand remains structurally underpinned by the country’s fast-paced urbanisation and evolving work culture. For a young and digitally connected population, particularly Gen Z consumers navigating academic intensity, professional competition and active social calendars, energy drinks have become a convenient and accessible solution for maintaining alertness and focus. This lifestyle-driven consumption has created a resilient baseline of repeat purchases across convenience retail and on-the-go occasions.
At the same time, the category is undergoing a health-led transformation that is reshaping its value proposition. Rising scrutiny of sugar intake is prompting a shift away from purely caffeine-centric positioning toward broader functional energy solutions. Reduced-sugar and zero-sugar variants are gaining traction, while formulations fortified with vitamins, electrolytes and ingredients such as ginseng are broadening the appeal to more health-conscious consumers. This repositioning allows brands to convert health concerns into incremental growth opportunities, elevating the segment beyond its traditional image and supporting premiumisation in selected subcategories.
Macroeconomic headwinds, however, are tempering the pace of expansion. Periods of economic uncertainty have encouraged more cautious household spending, with consumers prioritising essentials over discretionary purchases. As a result, overall category growth has moderated compared with previous years, and price sensitivity has become more pronounced, particularly in mass-market channels. This environment places greater emphasis on value communication and pack-size optimisation.
Policy developments introduce an additional layer of complexity. The planned implementation of a special consumption tax on sugar-sweetened beverages is expected to raise retail prices, creating potential pressure on volume growth and accelerating migration toward healthier alternatives. Heightened awareness of long-term health risks associated with high-sugar products is already constraining traditional formulations, posing structural challenges for brands reliant on legacy recipes. Over the medium term, competitive advantage is likely to accrue to players capable of balancing functional efficacy, regulatory compliance and affordability within an increasingly health-aware consumer landscape.
Designed to support strategic decision-making, this report provides a thorough analysis of the energy drinks market in Vietnam. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 onward, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
What’s Inside the Report
Annual market size figures expressed in (Liters/VND/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Vietnam energy drinks market is classified into the following segments:
Category – e.g., caffeinated energy drinks, caffeine-free energy drinks
Packaging type – e.g., glass bottles, metal cans and bottles, PET bottles
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the energy drinks sector in Vietnam, reflecting a mix of established brands and emerging competitors. Companies profiled include: Masan Group Corporation, PepsiCo, Inc., T.C. Pharmaceutical Industries Co., Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Energy Drinks Market – Category Analysis
Vietnam Energy Drinks Market – Packaging Type Analysis
Vietnam Energy Drinks Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Masan Group Corporation
PepsiCo, Inc.
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Energy Drinks Market Size 2020-2030
Chart Vietnam Energy Drinks Market, Net Growth, 2020-2030
Chart Vietnam Energy Drinks Market, Growth Rates, 2020-2030
Table Vietnam Energy Drinks Market by Category, 2020-2030
Chart Vietnam Energy Drinks Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Category, 2020-2030
Table Vietnam Energy Drinks Market by Packaging Type, 2020-2030
Chart Vietnam Energy Drinks Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Packaging Type, 2020-2030
Table Vietnam Energy Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Energy Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Energy Drinks Market Share (%), by Companies, 2020-2025
Chart Vietnam Energy Drinks Market, by Companies, 2025
Table Vietnam Energy Drinks Market Share (%), by Brands, 2020-2025
Chart Vietnam Energy Drinks Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Energy Drinks Market: Spend as a Proportion of GDP (%)
Table Vietnam Energy Drinks Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Energy Drinks market analysis comprise:
Masan Group Corporation
PepsiCo, Inc.
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)