Market Overview

Energy drinks are beverages that provide stimulant effects through ingredients such as caffeine, taurine, guarana and B vitamins. They are commonly consumed to deliver a boost of energy and alertness. The increased popularity of energy drinks can be traced to the longer work hours and busier lifestyles that many people now endure. Their convenience and ability to rapidly enliven those experiencing fatigue or mental fog has made them a staple in the beverage market. The energy drinks in Turkey market is expected to increase by USD 3.4 billion, at a compound annual growth rate (CAGR) of 17.2% from 2024 to 2029, according to the latest edition of the Energy Drinks Market in Turkey Report. In the past year, the Turkish lira has sharply depreciated in the face of high inflation, as well as rising production and transportation costs. These factors have compelled energy beverage products to raise prices, leading to a relative slowdown in the growth of sales compared to 2021.

The report provides a comprehensive overview of the Turkey energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The energy drinks market in Turkey is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others

The Turkey energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. Based on type, the energy drinks market in Turkey is categorized into regular, and sugar-free. On the basis of product type, the energy drinks market in Turkey has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in Turkey has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in Turkey is categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in Turkey has been segmented into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The key players in the energy drinks market include Red Bull GmbH, Monster Beverage Corporation, Oguz Gida Sanayi Ve Ticaret AS, Kiziler Mesrubat Pazarlama ve Dagitim San. Tic. AS.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Turkey energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Turkey
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Turkey looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Turkey Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Turkey Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Turkey Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Turkey Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Turkey Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Discount stores
7.3 Forecourt
7.4 Supermarkets and hypermarkets
7.5 Grocery stores
7.6 E-commerce
7.7 Bars & HoReCa
7.8 Others
8. Company Profiles
8.1 Red Bull GmbH
8.2 Monster Beverage Corporation
8.3 Oguz Gida Sanayi Ve Ticaret AS
8.4 Kiziler Mesrubat Pazarlama ve Dagitim San. Tic. AS
DISCLAIMER

Companies Mentioned

Red Bull GmbH
Monster Beverage Corporation
Oguz Gida Sanayi Ve Ticaret AS
Kiziler Mesrubat Pazarlama ve Dagitim San. Tic. AS