Market Overview

According to the latest market study results, the energy drinks market in Thailand stood at around USD 884 million in 2023 and is projected to rise to a worth of USD 1,050 million by 2029 end, thereby garnering a CAGR of 2.9% during 2024-2029. Energy drinks have gained prominence due to various perceived functional benefits. They are regularly consumed for their rapid energy boosting, alertness heightening, and fatigue relieving effects. Key consumers include individuals seeking to remain attentive during extended mental or physical exertion. University students often rely on such beverages to fuel late-night studying prior to exams, expecting stimulant aided focus and confidence. Similarly, cognitively and physically taxed professionals routinely incorporate energy drinks into workday routines. Prolonged, demanding shifts as faced in healthcare, transportation, and manufacturing require enduring stamina, which these drinks purport to provide. Additional usage involves vitality prolongation for nights socializing or more intensive amateur athleticism. Innovations addressing health-mindedness have expanded accessibility.

The report provides a comprehensive overview of the Thailand energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The energy drinks market in Thailand is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

The Thailand energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in Thailand has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in Thailand is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Thailand has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Thailand has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Thailand is categorized into convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The report also includes the profiles of leading companies such as Osotspa Public Company Limited (OSP), Carabao Tawandang Co. Ltd. (CBD), T.C. Pharmaceutical Industries Co. Ltd., Red Bull GmbH, Thai Beverage Public Company Limited (ThaiBev).

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Thailand energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Thailand
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Thailand looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Thailand Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Thailand Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Thailand Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Thailand Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Thailand Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Forecourt
7.3 Supermarkets and hypermarkets
7.4 Grocery stores
7.5 Vending
7.6 E-commerce
7.7 Bars & HoReCa
7.8 Others
8. Company Profiles
8.1 Osotspa Public Company Limited (OSP)
8.2 Carabao Tawandang Co., Ltd. (CBD)
8.3 T.C. Pharmaceutical Industries Co., Ltd.
8.4 Red Bull GmbH
8.5 Thai Beverage Public Company Limited (ThaiBev)
DISCLAIMER

Companies Mentioned

Osotspa Public Company Limited (OSP)
Carabao Tawandang Co., Ltd. (CBD)
T.C. Pharmaceutical Industries Co., Ltd.
Red Bull GmbH
Thai Beverage Public Company Limited (ThaiBev)