The energy drinks market in Myanmar is projected to rise by USD 100.6 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 6.4 percent during the forecast period. Fundamental societal shifts underway are propelling the rise of this category among younger demographics residing in both cities and towns. Urbanization is bringing new economic opportunities and introducing Myanmar’s population to trends diffusing globally via digital platforms. Rural youth migrating for educational and career prospects carry hometown proclivities to metropolitan settings, enlarging reachable customer pools in major population hubs.
University students comprise a prime target audience amid intensifying educational pressures. Readily accessing stimulant beverages to fuel late-night studying or provide ‘exam confidence’ has become more prevalent. Energy drinks also appeal to Burgeoning numbers employed in services industries like hospitality and retail which necessitate enduring demanding schedules, often including shifts beyond standard hours. Marketing emphasizing convenient cognitive and physical enhancement marries neatly with these changing societal undercurrents.
This report provides a thorough assessment of the Myanmar energy drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product type, packaging type, ingredient, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the energy drinks industry.
Market Segmentation
The energy drinks market in Myanmar is categorized into the following segments:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, others
The Myanmar energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. On the basis of type, the energy drinks market in Myanmar has been segmented into regular, and sugar-free. By product type, the energy drinks market in Myanmar has been segmented into energy drinks, and energy drink mixes and shots. Based on packaging type, the energy drinks market in Myanmar is categorized into bottles, cans, and others. On the basis of ingredient, the energy drinks market in Myanmar has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. By distribution channel, the energy drinks market in Myanmar has been segmented into convenience stores, supermarkets and hypermarkets, grocery stores, and others.
Competitive Landscape
The Myanmar energy drinks market is highly competitive. The energy drinks market is dominated by key players, which are Osotspa Public Company Limited (OSP), T.C. Pharmaceutical Industries Co. Ltd., Carabao Tawandang Co. Ltd. (CBD), PepsiCo Inc., Monster Beverage Corporation, Consumer Goods Myanmar Limited (CGM), Loi Hein Company Limited.
This report provides a comprehensive analysis of the key players in the Myanmar energy drinks market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Myanmar energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Myanmar energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Myanmar energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMyanmar energy drinks market – type analysis
Myanmar energy drinks market – product type analysis
Myanmar energy drinks market – packaging type analysis
Myanmar energy drinks market – ingredient analysis
Myanmar energy drinks market – distribution channel analysis
Key players and market share
– Osotspa Public Company Limited (OSP)
– T.C. Pharmaceutical Industries Co., Ltd.
– Carabao Tawandang Co., Ltd. (CBD)
– PepsiCo, Inc.
– Monster Beverage Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Myanmar energy drinks market 2019-2029
Chart Myanmar energy drinks market, net growth, 2019-2029
Chart Myanmar energy drinks market, growth rates, 2019-2029
Table Myanmar energy drinks market by type, 2019-2029
Chart Myanmar energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart Myanmar energy drinks market by type, 2019-2029
Table Myanmar energy drinks market by product type, 2019-2029
Chart Myanmar energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart Myanmar energy drinks market by product type, 2019-2029
Table Myanmar energy drinks market by packaging type, 2019-2029
Chart Myanmar energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart Myanmar energy drinks market by packaging type, 2019-2029
Table Myanmar energy drinks market by ingredient, 2019-2029
Chart Myanmar energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart Myanmar energy drinks market by ingredient, 2019-2029
Table Myanmar energy drinks market by distribution channel, 2019-2029
Chart Myanmar energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Myanmar energy drinks market by distribution channel, 2019-2029
Table Myanmar energy drinks market share (%), by companies, 2019-2023
Chart Myanmar energy drinks market, by companies, 2023
Table Myanmar energy drinks market share (%), by brands, 2019-2023
Chart Myanmar energy drinks market, by brands, 2023
Table Myanmar – population (millions) and forecast
Table Myanmar – consumer price index (CPI) and forecast
Table Myanmar – gross domestic product and forecast
Table Myanmar energy drinks market: spend as a proportion of GDP (%)
Table Myanmar energy drinks market: consumption per capita (population)