Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. The energy drinks market in Middle East and Africa is set to grow by US$ 3.21 billion during 2021-2027, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period, according to data and analytics company StrategyHelix. Increasing popularity of various product offerings, growing consumer inclination toward reduced sugar & sugar-free beverages, increased promotional and advertisement strategies by the manufacturers are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for energy drinks. The Middle East and Africa energy drinks market is segmented on the basis of product, end user, distribution channel, and country.

The report has profiled some of the key players of the market such as Abuljadayel Beverages Inc., ALJSR Global Company, Argo Food & Beverage International, Kingsley Beverages (Pty) Ltd., Long4Life Limited, MBG International Premium Brands GmbH, Monster Beverage Corporation, Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, S. Spitz GmbH, Sapporo Holdings Limited, Suntory Holdings Limited, The Beverage Company (BevCo), The Coca-Cola Company, Unilever PLC.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the energy drinks market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Product: regular, and sugar-free
End user: teenagers, adults, and others
Distribution channel: supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, and others
Country: South Africa, and United Arab Emirates
Years Considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders

Get a comprehensive picture of the Middle East and Africa energy drinks market
Identify regional strategies and strategic priorities on the basis of local data and analysis
Pinpoint growth sectors and trends for investment
Understand what the future of the energy drinks market in Middle East and Africa looks like
Identify the competitive landscape and window of opportunity

Table of Contents

1. Market Definition
2. Research Methodology
3. Market Data & Outlook
3.1 Market Value
3.2 Market Value Forecast
4. Energy Drinks Market by Product
4.1 Regular
4.2 Sugar-Free
5. Energy Drinks Market by End User
5.1 Teenagers
5.2 Adults
5.3 Others
6. Energy Drinks Market by Distribution Channel
6.1 Supermarkets & Hypermarkets
6.2 Specialty Stores
6.3 Convenience Stores
6.4 Grocery Stores
6.5 Online Retailing
6.6 Others
7. Energy Drinks Market by Country
7.1 South Africa
7.2 United Arab Emirates
8. Company Profiles
8.1 Abuljadayel Beverages Inc.
8.2 ALJSR Global Company
8.3 Argo Food & Beverage International
8.4 Kingsley Beverages (Pty) Ltd.
8.5 Long4Life Limited
8.6 MBG International Premium Brands GmbH
8.7 Monster Beverage Corporation
8.8 Otsuka Holdings Co. Ltd.
8.9 PepsiCo, Inc.
8.10 Red Bull GmbH
8.11 S. Spitz GmbH
8.12 Sapporo Holdings Limited
8.13 Suntory Holdings Limited
8.14 The Beverage Company (BevCo)
8.15 The Coca-Cola Company
8.16 Unilever PLC
9. Appendix
9.1 About StrategyHelix
9.2 Disclaimer

USD 1,650

Product Type

Industry Briefing

Release Date

21 November 2021


Middle East and Africa




Energy Drinks Market in Middle East and Africa 2021

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Energy Drinks Market in Middle East and Africa 2021

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