Market Overview

The energy drinks in Middle East and Africa market size is projected to grow by USD 5.9 billion from 2024 to 2029, registering a CAGR of 10.5 percent, according to the latest market data. The energy drinks market in the Middle East and Africa is driven by a youthful and dynamic demographic, a cultural shift towards modern consumption habits, strategic marketing by major brands, evolving regulatory frameworks, and improved retail channels. These factors collectively create favorable conditions for the continued expansion of the energy drinks market in the region.

The region’s demographic is characterized by a high proportion of young adults and teenagers. This age group is particularly attracted to energy drinks due to their lifestyle, which typically includes long study hours, active social lives, and participation in sports and other physical activities. The quick and convenient energy boost provided by energy drinks resonates strongly with this demographic.

Cultural shifts also play a significant role. As global influences permeate the region, Western lifestyles and consumption habits are becoming more prevalent. This includes the increasing popularity of energy drinks, which are often marketed as lifestyle products associated with modernity, success, and vitality. Additionally, the region’s climate, characterized by high temperatures and humidity, enhances the appeal of refreshing, cold beverages as a means to stay hydrated and energized.

The report provides a comprehensive overview of the Middle East and Africa energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel, and country. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The energy drinks market in Middle East and Africa is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others

The Middle East and Africa energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, distribution channel, and country. By type, the energy drinks market in Middle East and Africa has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in Middle East and Africa is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Middle East and Africa has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Middle East and Africa has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Middle East and Africa is categorized into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others. Geographically, the energy drinks market in Middle East and Africa is segmented into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The Middle East and Africa energy drinks market is highly competitive. The energy drinks market is dominated by key players, which are Abuljadayel Beverages Inc., Alesayi Beverage Corporation Ltd (ABC), Argo Food & Beverage International, BLU Drink International, Deluxe Rich Sdn. Bhd., Forever Living Products International Inc., Freelines General Trading Co. LLC., Hariss International Limited, Karwanchi Group, Kasapreko Company Limited (KCL), Kingsley Beverages (Pty) Ltd., Long4Life Limited, Monster Beverage Corporation, PepsiCo Inc., Red Bull GmbH, Rite Foods Limited, S. Spitz GmbH, Scheckter’s Organic Beverages Ltd., Sun Mark Limited, Suntory Holdings Limited, The Beverage Company (BevCo), The Coca-Cola Company, Twellium Industrial Company Limited, XL Energy Marketing Sp. z o.o.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Middle East and Africa energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Middle East and Africa
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Middle East and Africa looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Middle East and Africa Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Middle East and Africa Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Middle East and Africa Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Middle East and Africa Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Middle East and Africa Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Discount stores
7.3 Forecourt
7.4 Supermarkets and hypermarkets
7.5 Grocery stores
7.6 E-commerce
7.7 Bars & HoReCa
7.8 Others
8. Middle East and Africa Energy Drinks Market – Country Analysis
8.1 Egypt
8.2 Nigeria
8.3 Saudi Arabia
8.4 South Africa
8.5 United Arab Emirates
8.6 Others
9. Company Profiles
9.1 Abuljadayel Beverages Inc.
9.2 Alesayi Beverage Corporation Ltd (ABC)
9.3 Argo Food & Beverage International
9.4 BLU Drink International
9.5 Deluxe Rich Sdn. Bhd.
9.6 Forever Living Products International, Inc.
9.7 Freelines General Trading Co. LLC.
9.8 Hariss International Limited
9.9 Karwanchi Group
9.10 Kasapreko Company Limited (KCL)
9.11 Kingsley Beverages (Pty) Ltd.
9.12 Long4Life Limited
9.13 Monster Beverage Corporation
9.14 PepsiCo, Inc.
9.15 Red Bull GmbH
9.16 Rite Foods Limited
9.17 S. Spitz GmbH
9.18 Scheckter’s Organic Beverages Ltd.
9.19 Sun Mark Limited
9.20 Suntory Holdings Limited
9.21 The Beverage Company (BevCo)
9.22 The Coca-Cola Company
9.23 Twellium Industrial Company Limited
9.24 XL Energy Marketing Sp. z o.o.
DISCLAIMER

Companies Mentioned

Abuljadayel Beverages Inc.
Alesayi Beverage Corporation Ltd (ABC)
Argo Food & Beverage International
BLU Drink International
Deluxe Rich Sdn. Bhd.
Forever Living Products International, Inc.
Freelines General Trading Co. LLC.
Hariss International Limited
Karwanchi Group
Kasapreko Company Limited (KCL)
Kingsley Beverages (Pty) Ltd.
Long4Life Limited
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
Rite Foods Limited
S. Spitz GmbH
Scheckter’s Organic Beverages Ltd.
Sun Mark Limited
Suntory Holdings Limited
The Beverage Company (BevCo)
The Coca-Cola Company
Twellium Industrial Company Limited
XL Energy Marketing Sp. z o.o.