The energy drinks market in Indonesia is anticipated to increase by USD 86.4 million till 2029 at an average annual growth of 6.2 percent as per the latest market estimates. Energy drinks are beverages that contain stimulant ingredients and other components marketed to provide mental and physical stimulation. The core functional elements in most energy drinks that produce the energizing effects are carbohydrates, caffeine, B vitamins, amino acids such as taurine, and herbal extracts.
Busy modern lifestyles characterized by longer work hours have made these caffeine-based “pick-me-ups” very appealing as a means to gain an instant energy boost. They help counter fatigue and the effects of sleep deprivation. The stimulant properties of ingredients including caffeine, taurine, vitamins and herbs provide the desired outcomes of improved focus, reaction time and enhanced sports performance. The boost leaves one feeling more energized and alert.
The consumption of energy drinks has developed into a trend or statement of style among student and athlete demographics. Marketing efforts associate the beverages with extreme sports, racing, gaming and partying – all imagery that depicts an adventurous persona. As lifestyles continue their fast-paced evolution, energy drinks look poised to maintain their role as a temporary coping mechanism for busy schedules. However, concerns remain regarding potential overconsumption among certain demographics.
This report provides a thorough assessment of the Indonesia energy drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product type, packaging type, ingredient, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the energy drinks industry.
Market Segmentation
The energy drinks market in Indonesia is categorized into the following segments:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, bars & HoReCa, others
The Indonesia energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in Indonesia has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in Indonesia is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Indonesia has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Indonesia has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Indonesia is categorized into convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, bars & HoReCa, and others.
Competitive Landscape
As of 2023, the major players in the Indonesia energy drinks market were T.C. Pharmaceutical Industries Co. Ltd., Osotspa Public Company Limited (OSP), PT. Kino Indonesia Tbk., PT Tempo Scan Pacific Tbk, PT Wings Surya.
This report provides a comprehensive analysis of the key players in the Indonesia energy drinks market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndonesia energy drinks market – type analysis
Indonesia energy drinks market – product type analysis
Indonesia energy drinks market – packaging type analysis
Indonesia energy drinks market – ingredient analysis
Indonesia energy drinks market – distribution channel analysis
Key players and market share
– T.C. Pharmaceutical Industries Co., Ltd.
– Osotspa Public Company Limited (OSP)
– PT. Kino Indonesia Tbk.
– PT Tempo Scan Pacific Tbk
– PT Wings Surya
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Indonesia energy drinks market 2019-2029
Chart Indonesia energy drinks market, net growth, 2019-2029
Chart Indonesia energy drinks market, growth rates, 2019-2029
Table Indonesia energy drinks market by type, 2019-2029
Chart Indonesia energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart Indonesia energy drinks market by type, 2019-2029
Table Indonesia energy drinks market by product type, 2019-2029
Chart Indonesia energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart Indonesia energy drinks market by product type, 2019-2029
Table Indonesia energy drinks market by packaging type, 2019-2029
Chart Indonesia energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart Indonesia energy drinks market by packaging type, 2019-2029
Table Indonesia energy drinks market by ingredient, 2019-2029
Chart Indonesia energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart Indonesia energy drinks market by ingredient, 2019-2029
Table Indonesia energy drinks market by distribution channel, 2019-2029
Chart Indonesia energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Indonesia energy drinks market by distribution channel, 2019-2029
Table Indonesia energy drinks market share (%), by companies, 2019-2023
Chart Indonesia energy drinks market, by companies, 2023
Table Indonesia energy drinks market share (%), by brands, 2019-2023
Chart Indonesia energy drinks market, by brands, 2023
Table Indonesia – population (millions) and forecast
Table Indonesia – consumer price index (CPI) and forecast
Table Indonesia – gross domestic product and forecast
Table Indonesia energy drinks market: spend as a proportion of GDP (%)
Table Indonesia energy drinks market: consumption per capita (population)