Ghana Energy Drinks Market 2023


Market Overview

The energy drinks market in Ghana is likely to register a CAGR of over 12.5% with an incremental growth of USD 441.9 million during the forecast period 2023-2028. Energy drinks have risen in prominence owing to their ability to rapidly deliver an energy boost, heightening alertness and temporarily alleviating fatigue. This functional benefit appeals strongly to individuals seeking a means to sustain extended periods of mental or physical exertion. However, astute marketing strategies have also been instrumental in proliferating the category’s popularity. Manufacturers strategically associate their products with imagery evoking adventure and vigor through sponsorships of youth-oriented music festivals and extreme sporting events. Endorsements by elite athletes and celebrities further their ‘lifestyle product’ positioning. Emphasizing short-term performance enhancement aligns energy drinks with competitive undertakings.

The report provides a comprehensive overview of the Ghana energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in Ghana is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: forecourt, supermarkets and hypermarkets, grocery stores, and others

Based on type, the energy drinks market in Ghana is categorized into regular, and sugar-free. In Ghana, the regular segment made up the largest share of the energy drinks market. On the basis of product type, the energy drinks market in Ghana has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in Ghana has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in Ghana is categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in Ghana has been segmented into forecourt, supermarkets and hypermarkets, grocery stores, and others.


Competitive Landscape

The Ghana energy drinks market is highly competitive. Top players covered in Ghana Energy Drinks Market Study are Twellium Industrial Company Limited, Kasapreko Company Limited (KCL), Multipac Ltd., Sun Mark Limited, Red Bull GmbH, Blow Chem Industries Ltd., Suntory Holdings Limited.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the Ghana energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Ghana
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Ghana Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Ghana Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Ghana Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Ghana Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Ghana Energy Drinks Market – Distribution Channel Analysis
7.1 Forecourt
7.2 Supermarkets and hypermarkets
7.3 Grocery stores
7.4 Others
8. Company Profiles
8.1 Twellium Industrial Company Limited
8.2 Kasapreko Company Limited (KCL)
8.3 Multipac Ltd.
8.4 Sun Mark Limited
8.5 Red Bull GmbH
8.6 Blow Chem Industries Ltd.
8.7 Suntory Holdings Limited
DISCLAIMER


Companies Mentioned

Twellium Industrial Company Limited
Kasapreko Company Limited (KCL)
Multipac Ltd.
Sun Mark Limited
Red Bull GmbH
Blow Chem Industries Ltd.
Suntory Holdings Limited


USD 175

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