Market Overview

According to the latest estimates, the energy drinks market in Georgia is set to achieve an incremental growth of USD 87.7 million, accelerating at a CAGR of almost 15.9% during the forecast period 2023-2028. Energy drinks have gained prominence due to their capacity to swiftly provide an energy boost, enhance alertness, and temporarily alleviate fatigue. This functional benefit strongly appeals to individuals seeking to sustain prolonged periods of mental or physical exertion. Additionally, astute marketing strategies have played a pivotal role in driving the category’s popularity. Manufacturers strategically align their products with imagery evoking adventure and vitality through sponsorships of youth-oriented music festivals and extreme sporting events. Endorsements by elite athletes and celebrities further reinforce the positioning of these drinks as lifestyle products. By emphasizing short-term performance enhancement, energy drinks are associated with competitive pursuits.

The report provides a comprehensive overview of the Georgia energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The energy drinks market in Georgia is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

By type, the energy drinks market in Georgia has been segmented into regular, and sugar-free. The regular segment was the largest contributor to the Georgia energy drinks market in 2022. Based upon product type, the energy drinks market in Georgia is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Georgia has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Georgia has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Georgia is categorized into convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The Georgia energy drinks market is highly competitive. As of 2022, the major players in the Georgia energy drinks market were SAH & Co Ltd., XL Energy Marketing Sp. z o.o., Red Bull GmbH, KANTI LLC, BLU Drink International, Monster Beverage Corporation, JSC Healthy Water Inc., Oshee Polska Sp. z o.o., Ko Ludis Kartuli, HMM International DMCC, Swinkels Family Breweries N.V.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Georgia energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Georgia
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Georgia Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Georgia Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Georgia Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Georgia Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Georgia Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Forecourt
7.3 Supermarkets and hypermarkets
7.4 Grocery stores
7.5 Vending
7.6 E-commerce
7.7 Bars & HoReCa
7.8 Others
8. Company Profiles
8.1 SAH & Co Ltd.
8.2 XL Energy Marketing Sp. z o.o.
8.3 Red Bull GmbH
8.4 KANTI LLC
8.5 BLU Drink International
8.6 Monster Beverage Corporation
8.7 JSC Healthy Water Inc.
8.8 Oshee Polska Sp. z o.o.
8.9 Ko Ludis Kartuli
8.10 HMM International DMCC
8.11 Swinkels Family Breweries N.V.
DISCLAIMER

Companies Mentioned

SAH & Co Ltd.
XL Energy Marketing Sp. z o.o.
Red Bull GmbH
KANTI LLC
BLU Drink International
Monster Beverage Corporation
JSC Healthy Water Inc.
Oshee Polska Sp. z o.o.
Ko Ludis Kartuli
HMM International DMCC
Swinkels Family Breweries N.V.