According to the latest data, the market size of the energy drinks industry in Bangladesh is expected to rise by USD 6.5 million with a CAGR of 3.1% by the end of 2029. Rapid urbanization, particularly in major cities like Dhaka and Chittagong, has given rise to increasingly busy work and study schedules for many residents. The fast-paced lifestyles and exposure to Western trends through global media have made energy drinks appealing as temporary performance boosters. Concurrently, Bangladesh’s emergent middle class now has greater disposable income allowing for occasional discretionary purchases. Leading multinational corporations have capitalized on these shifting dynamics by launching forceful promotional campaigns portraying energy drinks as an intrinsic part of vibrant youth cultures. Domestic startups also found achievement targeting affordability while leveraging messages of nationalism. While health advocates caution against overreliance, energy drinks remain entrenched as a mainstream refreshment fulfilling various roles from student studies to professional careers. Their proliferating presence in the country signals Bangladesh’s ongoing social and economic transformation.
This report provides a thorough assessment of the Bangladesh energy drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product type, packaging type, ingredient, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the energy drinks industry.
Market Segmentation
The energy drinks market in Bangladesh is categorized into the following segments:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, others
The Bangladesh energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. Based on type, the energy drinks market in Bangladesh is categorized into regular, and sugar-free. On the basis of product type, the energy drinks market in Bangladesh has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in Bangladesh has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in Bangladesh is also categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in Bangladesh has been segmented into convenience stores, supermarkets and hypermarkets, grocery stores, and others.
Competitive Landscape
The energy drinks market is dominated by key players, which are Akij Food and Beverage Ltd. (AFBL), Globe Soft Drinks & AST Beverage Ltd., Pran Foods Limited.
This report provides a comprehensive analysis of the key players in the Bangladesh energy drinks market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Bangladesh energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bangladesh energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bangladesh energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBangladesh energy drinks market – type analysis
Bangladesh energy drinks market – product type analysis
Bangladesh energy drinks market – packaging type analysis
Bangladesh energy drinks market – ingredient analysis
Bangladesh energy drinks market – distribution channel analysis
Key players and market share
– Akij Food and Beverage Ltd. (AFBL)
– Globe Soft Drinks & AST Beverage Ltd.
– Pran Foods Limited
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Bangladesh energy drinks market 2019-2029
Chart Bangladesh energy drinks market, net growth, 2019-2029
Chart Bangladesh energy drinks market, growth rates, 2019-2029
Table Bangladesh energy drinks market by type, 2019-2029
Chart Bangladesh energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart Bangladesh energy drinks market by type, 2019-2029
Table Bangladesh energy drinks market by product type, 2019-2029
Chart Bangladesh energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart Bangladesh energy drinks market by product type, 2019-2029
Table Bangladesh energy drinks market by packaging type, 2019-2029
Chart Bangladesh energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart Bangladesh energy drinks market by packaging type, 2019-2029
Table Bangladesh energy drinks market by ingredient, 2019-2029
Chart Bangladesh energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart Bangladesh energy drinks market by ingredient, 2019-2029
Table Bangladesh energy drinks market by distribution channel, 2019-2029
Chart Bangladesh energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Bangladesh energy drinks market by distribution channel, 2019-2029
Table Bangladesh energy drinks market share (%), by companies, 2019-2023
Chart Bangladesh energy drinks market, by companies, 2023
Table Bangladesh energy drinks market share (%), by brands, 2019-2023
Chart Bangladesh energy drinks market, by brands, 2023
Table Bangladesh – population (millions) and forecast
Table Bangladesh – consumer price index (CPI) and forecast
Table Bangladesh – gross domestic product and forecast
Table Bangladesh energy drinks market: spend as a proportion of GDP (%)
Table Bangladesh energy drinks market: consumption per capita (population)