According to the latest market study results, the energy drinks market in Australia stood at around USD 1,607 million in 2023 and is projected to rise to a worth of USD 2,452 million by 2029 end, thereby garnering a CAGR of 7.3% during 2024-2029. Energy drinks have gained widespread recognition due to their capacity to quickly deliver an energy boost, improve alertness, and temporarily ease fatigue. These functional benefits strongly attract those requiring sustained mental or physical exertion. Moreover, strategic marketing efforts have played a vital role in the category’s success. Manufacturers skillfully link their products to adventurous and vibrant lifestyles through sponsorships of youth-oriented music events and extreme sports. High-profile athlete and celebrity endorsements further enhance the image of energy drinks as lifestyle enhancers, focusing on short-term performance gains and competitive activities.
This report provides a thorough assessment of the Australia energy drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product type, packaging type, ingredient, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the energy drinks industry.
Market Segmentation
The energy drinks market in Australia is categorized into the following segments:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, others
The Australia energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in Australia has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in Australia is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Australia has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Australia has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Australia is categorized into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.
Competitive Landscape
The energy drinks market is dominated by key players, which are Suntory Holdings Limited, Red Bull GmbH, Monster Beverage Corporation, PepsiCo Inc., Red Eye Co.
This report provides a comprehensive analysis of the key players in the Australia energy drinks market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Australia energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Australia energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Australia energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewAustralia energy drinks market – type analysis
Australia energy drinks market – product type analysis
Australia energy drinks market – packaging type analysis
Australia energy drinks market – ingredient analysis
Australia energy drinks market – distribution channel analysis
Key players and market share
– Suntory Holdings Limited
– Red Bull GmbH
– Monster Beverage Corporation
– PepsiCo, Inc.
– Red Eye Co.
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Australia energy drinks market 2019-2029
Chart Australia energy drinks market, net growth, 2019-2029
Chart Australia energy drinks market, growth rates, 2019-2029
Table Australia energy drinks market by type, 2019-2029
Chart Australia energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart Australia energy drinks market by type, 2019-2029
Table Australia energy drinks market by product type, 2019-2029
Chart Australia energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart Australia energy drinks market by product type, 2019-2029
Table Australia energy drinks market by packaging type, 2019-2029
Chart Australia energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart Australia energy drinks market by packaging type, 2019-2029
Table Australia energy drinks market by ingredient, 2019-2029
Chart Australia energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart Australia energy drinks market by ingredient, 2019-2029
Table Australia energy drinks market by distribution channel, 2019-2029
Chart Australia energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Australia energy drinks market by distribution channel, 2019-2029
Table Australia energy drinks market share (%), by companies, 2019-2023
Chart Australia energy drinks market, by companies, 2023
Table Australia energy drinks market share (%), by brands, 2019-2023
Chart Australia energy drinks market, by brands, 2023
Table Australia – population (millions) and forecast
Table Australia – consumer price index (CPI) and forecast
Table Australia – gross domestic product and forecast
Table Australia energy drinks market: spend as a proportion of GDP (%)
Table Australia energy drinks market: consumption per capita (population)