USA Deodorants Market 2025$425.0
Projected incremental growth in the USA deodorants market is set at USD 2.3 billion, reflecting a CAGR of nearly 4.4% over the forecast period from 2025 to 2030. The USA deodorants market is primarily driven by a strong emphasis on health and wellness, with increasing consumer demand for natural and organic products. USA consumers are increasingly focused on the ingredients in their personal care products, leading to a preference for deodorants free from synthetic chemicals and harmful additives. This trend towards natural and eco-friendly options reflects broader consumer concerns about health and environmental sustainability.
Additionally, the rise of technological innovations and personalized products is shaping the market dynamics. USA consumers are seeking deodorants that offer advanced performance, such as long-lasting protection and skin-friendly formulations. The market is also witnessing growth in personalized deodorant solutions that cater to specific needs, such as sensitive skin or customized scents. This demand for tailored and high-performance products is supported by the expansion of modern retail and e-commerce channels, providing consumers with greater access to a diverse range of deodorant options.
This report offers a detailed examination of the USA deodorants market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product, pricing, gender, packaging material and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The USA deodorants market is categorized into the following segments:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, health and beauty stores, direct selling, e-commerce, others
The segmentation of the USA deodorants market product, pricing, gender, packaging material and distribution channel. The categorization of the market by product includes creams, pumps, roll-ons, sprays, and sticks. Pricing segments encompass mass, and premium. Gender segments encompass men’s, women’s, and unisex. The packaging material segmentation includes flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, warehouse clubs, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The deodorants market remains highly competitive, with major players including Unilever PLC, The Procter & Gamble Company (P&G), Bath & Body Works Inc., Victoria’s Secret & Co., Colgate-Palmolive Company, Parfums de Coeur Ltd., The Thriving Brands Company, Revlon Inc., Church & Dwight Co. Inc., High Ridge Brands Co., Kao Corporation and LG Household & Health Care Ltd.
This comprehensive report analyzes the performance of leading companies in the deodorants sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the USA deodorants market.
Gain in-depth analysis and forecasts for the key segments of the USA deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Deodorants Market – Product Analysis
USA Deodorants Market – Pricing Analysis
USA Deodorants Market – Gender Analysis
USA Deodorants Market – Packaging Material Analysis
USA Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Bath & Body Works, Inc.
Victoria’s Secret & Co.
Colgate-Palmolive Company
Parfums de Coeur, Ltd.
The Thriving Brands Company
Revlon, Inc.
Church & Dwight Co., Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table USA Deodorants Market 2020-2030
Chart USA Deodorants Market, Net Growth, 2020-2030
Chart USA Deodorants Market, Growth Rates, 2020-2030
Table USA Deodorants Market by Product, 2020-2030
Chart USA Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart USA Deodorants Market by Product, 2020-2030
Table USA Deodorants Market by Pricing, 2020-2030
Chart USA Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart USA Deodorants Market by Pricing, 2020-2030
Table USA Deodorants Market by Gender, 2020-2030
Chart USA Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart USA Deodorants Market by Gender, 2020-2030
Table USA Deodorants Market by Packaging Material, 2020-2030
Chart USA Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart USA Deodorants Market by Packaging Material, 2020-2030
Table USA Deodorants Market by Distribution Channel, 2020-2030
Chart USA Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Deodorants Market by Distribution Channel, 2020-2030
Table USA Deodorants Market Share (%), by Companies, 2020-2024
Chart USA Deodorants Market, by Companies, 2024
Table USA Deodorants Market Share (%), by Brands, 2020-2024
Chart USA Deodorants Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Deodorants Market: Spend as a Proportion of GDP (%)
Table USA Deodorants Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Bath & Body Works, Inc.
Victoria’s Secret & Co.
Colgate-Palmolive Company
Parfums de Coeur, Ltd.
The Thriving Brands Company
Revlon, Inc.
Church & Dwight Co., Inc.
High Ridge Brands Co.
Kao Corporation
LG Household & Health Care, Ltd.
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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