The deodorants in Taiwan market is expected to increase by USD 7.6 million, at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2029, according to the latest edition of the Deodorants Market in Taiwan Report. The Taiwan deodorants market is primarily driven by increasing consumer focus on personal grooming and wellness, alongside a growing preference for natural and organic products. As Taiwan consumers become more health-conscious, there is a notable shift towards deodorants that offer effective odor protection without synthetic chemicals. This trend reflects a broader movement towards clean beauty and personal care products, fueling demand for natural and eco-friendly deodorants.
Another significant factor is the rise of innovative and specialized deodorant offerings. Taiwan consumers are seeking products that cater to specific needs, such as extended wear, skin sensitivity, or gender-neutral options. This demand for tailored solutions is supported by the expansion of both traditional retail outlets and e-commerce platforms, which provide access to a diverse range of deodorant products. The increased availability and variety drive market growth by accommodating evolving consumer preferences and enhancing product accessibility.
This report presents a detailed overview of the Taiwan deodorants industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, pricing, gender, packaging material, and distribution channel. This detailed analysis supports the identification of growth opportunities within the deodorants industry.
Market Segmentation
The deodorants market in Taiwan is structured as follows:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Taiwan deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in Taiwan is categorized into roll-ons, sprays, sticks, and others. On the basis of pricing, the deodorants market in Taiwan has been segmented into mass, and premium. By gender, the deodorants market in Taiwan has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Taiwan is also categorized into flexible packaging, glass, metal, rigid plastic, and others. On the basis of distribution channel, the deodorants market in Taiwan has been segmented into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Taiwan deodorants market is highly competitive. The key players in the deodorants market include Beiersdorf AG, Unilever PLC, Coty Inc., Amway Corporation, Kao Corporation, Henkel AG & Co. KGaA, Natura & Co, The Estee Lauder Companies Inc., L’Oreal S.A., Nu Skin Enterprises Inc.
This report provides a thorough assessment of the Taiwan deodorants market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Taiwan deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Taiwan deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Taiwan deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTaiwan deodorants market – product analysis
Taiwan deodorants market – pricing analysis
Taiwan deodorants market – gender analysis
Taiwan deodorants market – packaging material analysis
Taiwan deodorants market – distribution channel analysis
Key players and market share
– Beiersdorf AG
– Unilever PLC
– Coty Inc.
– Amway Corporation
– Kao Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Taiwan deodorants market 2019-2029
Chart Taiwan deodorants market, net growth, 2019-2029
Chart Taiwan deodorants market, growth rates, 2019-2029
Table Taiwan deodorants market by product, 2019-2029
Chart Taiwan deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Taiwan deodorants market by product, 2019-2029
Table Taiwan deodorants market by pricing, 2019-2029
Chart Taiwan deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Taiwan deodorants market by pricing, 2019-2029
Table Taiwan deodorants market by gender, 2019-2029
Chart Taiwan deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Taiwan deodorants market by gender, 2019-2029
Table Taiwan deodorants market by packaging material, 2019-2029
Chart Taiwan deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Taiwan deodorants market by packaging material, 2019-2029
Table Taiwan deodorants market by distribution channel, 2019-2029
Chart Taiwan deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Taiwan deodorants market by distribution channel, 2019-2029
Table Taiwan deodorants market share (%), by companies, 2019-2023
Chart Taiwan deodorants market, by companies, 2023
Table Taiwan deodorants market share (%), by brands, 2019-2023
Chart Taiwan deodorants market, by brands, 2023
Table Taiwan – population (millions) and forecast
Table Taiwan – consumer price index (CPI) and forecast
Table Taiwan – gross domestic product and forecast
Table Taiwan deodorants market: spend as a proportion of GDP (%)
Table Taiwan deodorants market: consumption per capita (population)