Taiwan Deodorants Market 2025

The Taiwan deodorants market is poised for gradual growth, with an expected incremental increase of USD 7.6 million, reflecting a CAGR of nearly 3.9% from 2025 to 2030. The Taiwan deodorants market is primarily driven by increasing consumer focus on personal grooming and wellness, alongside a growing preference for natural and organic products. As Taiwan consumers become more health-conscious, there is a notable shift towards deodorants that offer effective odor protection without synthetic chemicals. This trend reflects a broader movement towards clean beauty and personal care products, fueling demand for natural and eco-friendly deodorants.

Another significant factor is the rise of innovative and specialized deodorant offerings. Taiwan consumers are seeking products that cater to specific needs, such as extended wear, skin sensitivity, or gender-neutral options. This demand for tailored solutions is supported by the expansion of both traditional retail outlets and e-commerce platforms, which provide access to a diverse range of deodorant products. The increased availability and variety drive market growth by accommodating evolving consumer preferences and enhancing product accessibility.

The report aims to deliver comprehensive data on the Taiwan deodorants market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product, pricing, gender, packaging material and distribution channel.

Market Segmentation

The Taiwan deodorants market is classified into the following segments:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, others

In Taiwan, the deodorants market is segmented by product, pricing, gender, packaging material and distribution channel. By product, the market features roll-ons, sprays, sticks, and others. Pricing segments encompass mass, and premium. Gender segments comprise men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The competitive landscape of the deodorants industry has been thoroughly analyzed, highlighting key players such as Beiersdorf AG, Unilever PLC, Coty Inc., Amway Corporation, Kao Corporation, Henkel AG & Co. KGaA, Natura & Co, The Estee Lauder Companies Inc., L’Oreal S.A. and Nu Skin Enterprises Inc.

This analysis offers a comprehensive overview of the main players in the deodorants market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Taiwan deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Taiwan deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Taiwan deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Taiwan deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Taiwan Deodorants Market – Product Analysis
Taiwan Deodorants Market – Pricing Analysis
Taiwan Deodorants Market – Gender Analysis
Taiwan Deodorants Market – Packaging Material Analysis
Taiwan Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Beiersdorf AG
Unilever PLC
Coty Inc.
Amway Corporation
Kao Corporation
Henkel AG & Co. KGaA
Natura & Co
The Estee Lauder Companies Inc.
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Taiwan Deodorants Market 2020-2030
Chart Taiwan Deodorants Market, Net Growth, 2020-2030
Chart Taiwan Deodorants Market, Growth Rates, 2020-2030
Table Taiwan Deodorants Market by Product, 2020-2030
Chart Taiwan Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Deodorants Market by Product, 2020-2030
Table Taiwan Deodorants Market by Pricing, 2020-2030
Chart Taiwan Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Deodorants Market by Pricing, 2020-2030
Table Taiwan Deodorants Market by Gender, 2020-2030
Chart Taiwan Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Deodorants Market by Gender, 2020-2030
Table Taiwan Deodorants Market by Packaging Material, 2020-2030
Chart Taiwan Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Deodorants Market by Packaging Material, 2020-2030
Table Taiwan Deodorants Market by Distribution Channel, 2020-2030
Chart Taiwan Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Deodorants Market by Distribution Channel, 2020-2030
Table Taiwan Deodorants Market Share (%), by Companies, 2020-2024
Chart Taiwan Deodorants Market, by Companies, 2024
Table Taiwan Deodorants Market Share (%), by Brands, 2020-2024
Chart Taiwan Deodorants Market, by Brands, 2024
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Deodorants Market: Spend as a Proportion of GDP (%)
Table Taiwan Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Beiersdorf AG
Unilever PLC
Coty Inc.
Amway Corporation
Kao Corporation
Henkel AG & Co. KGaA
Natura & Co
The Estee Lauder Companies Inc.
L’Oreal S.A.
Nu Skin Enterprises, Inc.