South Africa Deodorants Market 2025

The South Africa deodorants market is projected to expand from USD 667.5 million in 2024 to USD 1,144.3 million by 2030, achieving a CAGR of 9.4% during the period from 2025 to 2030. The South Africa deodorants market is primarily driven by rising urbanization and increasing disposable incomes. As more individuals move to urban areas, there is a growing awareness and emphasis on personal hygiene and grooming standards. This demographic shift, coupled with higher disposable incomes, allows consumers to invest in premium and diverse deodorant products, fostering market growth.

Another significant driver is the influence of global lifestyle trends and social media. South Africa consumers, especially the younger demographic, are increasingly exposed to international beauty and personal care standards through digital platforms. This exposure encourages the adoption of deodorant products that align with global trends, thereby boosting demand. Additionally, the growing preference for natural and eco-friendly products among health-conscious consumers further propels the market, driving manufacturers to innovate and offer more sustainable deodorant options.

Delivering a data-driven perspective on the South Africa deodorants market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product, pricing, gender, packaging material and distribution channel.

Market Segmentation

The segmentation of the South Africa deodorants market is outlined below:
Product: creams, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The deodorants market in South Africa is segmented based on product, pricing, gender, packaging material and distribution channel. By product, it includes creams, roll-ons, sprays, and sticks. Pricing segmentation includes mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation includes flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The report profiles major companies, including Unilever PLC, Revlon Inc., Beiersdorf AG, Tiger Brands Limited, Colgate-Palmolive Company, Amka Products (Pty) Ltd., Natura & Co, Avi Ltd., L’Oreal S.A., Coty Inc. and The Procter & Gamble Company (P&G).

This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Africa deodorants market.
Gain in-depth analysis and forecasts for the key segments of the South Africa deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Africa Deodorants Market – Product Analysis
South Africa Deodorants Market – Pricing Analysis
South Africa Deodorants Market – Gender Analysis
South Africa Deodorants Market – Packaging Material Analysis
South Africa Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Revlon, Inc.
Beiersdorf AG
Tiger Brands Limited
Colgate-Palmolive Company
Amka Products (Pty) Ltd.
Natura & Co
Avi Ltd.
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Africa Deodorants Market 2020-2030
Chart South Africa Deodorants Market, Net Growth, 2020-2030
Chart South Africa Deodorants Market, Growth Rates, 2020-2030
Table South Africa Deodorants Market by Product, 2020-2030
Chart South Africa Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart South Africa Deodorants Market by Product, 2020-2030
Table South Africa Deodorants Market by Pricing, 2020-2030
Chart South Africa Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart South Africa Deodorants Market by Pricing, 2020-2030
Table South Africa Deodorants Market by Gender, 2020-2030
Chart South Africa Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart South Africa Deodorants Market by Gender, 2020-2030
Table South Africa Deodorants Market by Packaging Material, 2020-2030
Chart South Africa Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart South Africa Deodorants Market by Packaging Material, 2020-2030
Table South Africa Deodorants Market by Distribution Channel, 2020-2030
Chart South Africa Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Deodorants Market by Distribution Channel, 2020-2030
Table South Africa Deodorants Market Share (%), by Companies, 2020-2024
Chart South Africa Deodorants Market, by Companies, 2024
Table South Africa Deodorants Market Share (%), by Brands, 2020-2024
Chart South Africa Deodorants Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Deodorants Market: Spend as a Proportion of GDP (%)
Table South Africa Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Revlon, Inc.
Beiersdorf AG
Tiger Brands Limited
Colgate-Palmolive Company
Amka Products (Pty) Ltd.
Natura & Co
Avi Ltd.
L’Oreal S.A.
Coty Inc.
The Procter & Gamble Company (P&G)