New Zealand Deodorants Market 2025

The New Zealand deodorants market is anticipated to witness significant growth, with an expected uptick of USD 34.1 million, equating to a CAGR of about 6.7% in the coming years. The New Zealand deodorants market is driven by increasing consumer demand for premium and innovative personal care products. New Zealand consumers, known for their emphasis on personal grooming and style, are increasingly seeking high-quality deodorants that offer both effectiveness and luxury. This demand for premium products is reflected in the market’s growth, as brands innovate with advanced formulations and sophisticated packaging to cater to discerning consumers.

Another key driver is the growing trend towards natural and sustainable products. New Zealand consumers are becoming more conscious of the environmental impact of their purchases and are favoring deodorants made with natural ingredients and eco-friendly packaging. This shift aligns with broader global sustainability trends and is driving manufacturers to expand their portfolios to include more eco-conscious options. The rising awareness of health and environmental issues, coupled with the country’s strong culture of personal care, propels the market towards these more sustainable and health-conscious alternatives.

This report presents a thorough analysis and future outlook for the New Zealand deodorants market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product, pricing, gender, packaging material and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The New Zealand deodorants market is structured as follows:
Product: pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The deodorants market in New Zealand is segmented based on product, pricing, gender, packaging material and distribution channel. By product, it includes pumps, roll-ons, sprays, and sticks. Pricing segmentation includes mass, and premium. Gender segments consist of men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

Prominent companies operating within the market comprise Unilever PLC, Beiersdorf AG, The Procter & Gamble Company (P&G), Coty Inc., Revlon Inc., PharmaCare Laboratories Pty Ltd, Victoria’s Secret & Co. and Natura & Co. The report provides a detailed assessment of prominent companies within the deodorants market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand deodorants market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Deodorants Market – Product Analysis
New Zealand Deodorants Market – Pricing Analysis
New Zealand Deodorants Market – Gender Analysis
New Zealand Deodorants Market – Packaging Material Analysis
New Zealand Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
The Procter & Gamble Company (P&G)
Coty Inc.
Revlon, Inc.
PharmaCare Laboratories Pty Ltd
Victoria’s Secret & Co.
Natura & Co
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Deodorants Market 2020-2030
Chart New Zealand Deodorants Market, Net Growth, 2020-2030
Chart New Zealand Deodorants Market, Growth Rates, 2020-2030
Table New Zealand Deodorants Market by Product, 2020-2030
Chart New Zealand Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Deodorants Market by Product, 2020-2030
Table New Zealand Deodorants Market by Pricing, 2020-2030
Chart New Zealand Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Deodorants Market by Pricing, 2020-2030
Table New Zealand Deodorants Market by Gender, 2020-2030
Chart New Zealand Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Deodorants Market by Gender, 2020-2030
Table New Zealand Deodorants Market by Packaging Material, 2020-2030
Chart New Zealand Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Deodorants Market by Packaging Material, 2020-2030
Table New Zealand Deodorants Market by Distribution Channel, 2020-2030
Chart New Zealand Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Deodorants Market by Distribution Channel, 2020-2030
Table New Zealand Deodorants Market Share (%), by Companies, 2020-2024
Chart New Zealand Deodorants Market, by Companies, 2024
Table New Zealand Deodorants Market Share (%), by Brands, 2020-2024
Chart New Zealand Deodorants Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Deodorants Market: Spend as a Proportion of GDP (%)
Table New Zealand Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Beiersdorf AG
The Procter & Gamble Company (P&G)
Coty Inc.
Revlon, Inc.
PharmaCare Laboratories Pty Ltd
Victoria’s Secret & Co.
Natura & Co