The deodorants market in Kenya is likely to register a CAGR of over 7.2% with an incremental growth of USD 19.9 million during the forecast period 2024-2029. The Kenya deodorants market is significantly influenced by increasing urbanization and evolving consumer preferences towards personal hygiene. As urban areas expand, there is a heightened emphasis on personal grooming and cleanliness, driving greater demand for deodorants. The rising disposable incomes among Kenya consumers further supports this trend, enabling them to spend more on premium and diverse deodorant products.
Another key factor is the growing trend of health and wellness consciousness. Kenya consumers are increasingly seeking products with natural and organic ingredients, reflecting a broader shift towards safer and more environmentally friendly personal care options. This growing preference for health-centric products is prompting manufacturers to innovate and offer deodorants that cater to these evolving consumer demands. Additionally, the expansion of e-commerce and modern retail channels enhances accessibility and choice, further fueling market growth.
The report offers a comprehensive evaluation of the Kenya deodorants market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, pricing, gender, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.
Market Segmentation
The deodorants market in Kenya is classified into the following segments:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Kenya deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in Kenya is categorized into roll-ons, sprays, sticks, and others. On the basis of pricing, the deodorants market in Kenya has been segmented into mass, and premium. By gender, the deodorants market in Kenya has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Kenya is also categorized into flexible packaging, glass, metal, rigid plastic, and others. On the basis of distribution channel, the deodorants market in Kenya has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Kenya deodorants market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Beiersdorf AG, Unilever PLC, Henkel AG & Co. KGaA, Rasasi Perfumes Industry LLC, PZ Cussons Plc, L’Oreal S.A., Buyline Industries Ltd., The Procter & Gamble Company (P&G), Bausch Health Companies Inc., The Thriving Brands Company.
The report presents a detailed analysis of the Kenya deodorants market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya deodorants market – product analysis
Kenya deodorants market – pricing analysis
Kenya deodorants market – gender analysis
Kenya deodorants market – packaging material analysis
Kenya deodorants market – distribution channel analysis
Key players and market share
– Beiersdorf AG
– Unilever PLC
– Henkel AG & Co. KGaA
– Rasasi Perfumes Industry LLC
– PZ Cussons Plc
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya deodorants market 2019-2029
Chart Kenya deodorants market, net growth, 2019-2029
Chart Kenya deodorants market, growth rates, 2019-2029
Table Kenya deodorants market by product, 2019-2029
Chart Kenya deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by product, 2019-2029
Table Kenya deodorants market by pricing, 2019-2029
Chart Kenya deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by pricing, 2019-2029
Table Kenya deodorants market by gender, 2019-2029
Chart Kenya deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by gender, 2019-2029
Table Kenya deodorants market by packaging material, 2019-2029
Chart Kenya deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by packaging material, 2019-2029
Table Kenya deodorants market by distribution channel, 2019-2029
Chart Kenya deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by distribution channel, 2019-2029
Table Kenya deodorants market share (%), by companies, 2019-2023
Chart Kenya deodorants market, by companies, 2023
Table Kenya deodorants market share (%), by brands, 2019-2023
Chart Kenya deodorants market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya deodorants market: spend as a proportion of GDP (%)
Table Kenya deodorants market: consumption per capita (population)