
An incremental growth of USD 74.1 million is forecasted for the Japan deodorants market, which is likely to experience a CAGR of roughly 2.7% between 2025 and 2030. The Japan deodorants market is primarily driven by a heightened focus on health and wellness, alongside increasing consumer demand for natural and organic products. As health-conscious consumers become more aware of the potential risks associated with synthetic ingredients, there is a growing preference for deodorants that are free from chemicals like aluminum and parabens. This trend has led to significant growth in the natural and organic deodorant segment, as manufacturers respond with innovative, clean-label products that cater to this demand.
Another critical driver is the rise of personalized and gender-neutral deodorant offerings. As consumer preferences evolve, there is a growing market for products that cater to individual needs, such as sensitive skin formulations or gender-neutral scents. This shift towards more personalized and inclusive products is further supported by the expansion of e-commerce platforms, which provide consumers with a wider selection and easier access to niche and innovative deodorant brands, fueling overall market growth.
This report delivers a comprehensive analysis and forward-looking perspective on the Japan deodorants market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, pricing, gender, packaging material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
Market Segmentation
The Japan deodorants market is classified into the following segments:
Product: creams, pumps, roll-ons, sprays, sticks, wipes
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, others
The deodorants market in Japan is segmented based on product, pricing, gender, packaging material and distribution channel. In terms of product, the market is segmented into creams, pumps, roll-ons, sprays, sticks, and wipes. Pricing segmentation includes mass, and premium. Gender segments comprise men’s, women’s, and unisex. The packaging material segmentation includes flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
In examining the competitive landscape, key players in the deodorants market include Beiersdorf AG, FineToday Holdings Co. Ltd., Lion Corporation, Kao Corporation, Mandom Corporation, Unilever PLC, Chuo Bussan International Co. Ltd., Rohto Pharmaceutical Co. Ltd., Kobayashi Pharmaceutical Co. Ltd. and DHC Corporation.
This analysis offers a comprehensive overview of the main players in the deodorants market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Obtain precise statistical data and forecasts for the Japan deodorants market.
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Anticipate the future trajectory of the Japan deodorants market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Deodorants Market – Product Analysis
Japan Deodorants Market – Pricing Analysis
Japan Deodorants Market – Gender Analysis
Japan Deodorants Market – Packaging Material Analysis
Japan Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Beiersdorf AG
FineToday Holdings Co., Ltd.
Lion Corporation
Kao Corporation
Mandom Corporation
Unilever PLC
Chuo Bussan International Co., Ltd.
Rohto Pharmaceutical Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Japan Deodorants Market 2020-2030
Chart Japan Deodorants Market, Net Growth, 2020-2030
Chart Japan Deodorants Market, Growth Rates, 2020-2030
Table Japan Deodorants Market by Product, 2020-2030
Chart Japan Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Japan Deodorants Market by Product, 2020-2030
Table Japan Deodorants Market by Pricing, 2020-2030
Chart Japan Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Japan Deodorants Market by Pricing, 2020-2030
Table Japan Deodorants Market by Gender, 2020-2030
Chart Japan Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Japan Deodorants Market by Gender, 2020-2030
Table Japan Deodorants Market by Packaging Material, 2020-2030
Chart Japan Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Japan Deodorants Market by Packaging Material, 2020-2030
Table Japan Deodorants Market by Distribution Channel, 2020-2030
Chart Japan Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Deodorants Market by Distribution Channel, 2020-2030
Table Japan Deodorants Market Share (%), by Companies, 2020-2024
Chart Japan Deodorants Market, by Companies, 2024
Table Japan Deodorants Market Share (%), by Brands, 2020-2024
Chart Japan Deodorants Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Deodorants Market: Spend as a Proportion of GDP (%)
Table Japan Deodorants Market: Consumption per Capita (Population)
Companies Mentioned
Beiersdorf AG
FineToday Holdings Co., Ltd.
Lion Corporation
Kao Corporation
Mandom Corporation
Unilever PLC
Chuo Bussan International Co., Ltd.
Rohto Pharmaceutical Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
DHC Corporation
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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