
The Indonesia deodorants market is poised for steady growth, with an expected increase of USD 288.8 million, reflecting a CAGR of approximately 9.4% from 2025 to 2030. The Indonesia deodorants market is primarily driven by increasing urbanization and rising consumer awareness of personal hygiene. As the population migrates to urban areas, there is a growing focus on modern grooming habits, leading to a higher demand for deodorants. This shift is further supported by improved living standards and rising disposable incomes, enabling consumers to invest more in personal care products.
Additionally, the influence of neighboring countries and global lifestyle trends plays a crucial role in shaping consumer preferences in Indonesia. Exposure to international media and the rising influence of social networks encourage the adoption of deodorant use as part of daily hygiene routines. This cultural shift, particularly among the younger population, drives the growth of the deodorants market in the country.
The report provides a comprehensive analysis of the Indonesia deodorants market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product, pricing, gender, packaging material and distribution channel.
Market Segmentation
The following outlines the segmentation of the Indonesia deodorants market:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The deodorants market in Indonesia is segmented across product, pricing, gender, packaging material and distribution channel. The market is classified by product into roll-ons, sprays, sticks, and others. Pricing categories include mass, and premium. Gender segments are categorized into men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The competitive landscape of the deodorants market features leading companies such as Unilever PLC, Lion Corporation, Beiersdorf AG, Oriflame Cosmetics S.A., Mandom Corporation, PT. Priskila Prima Makmur, Amway Corporation and Natura & Co. This report delivers an in-depth examination of leading companies in the deodorants sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Deodorants Market – Product Analysis
Indonesia Deodorants Market – Pricing Analysis
Indonesia Deodorants Market – Gender Analysis
Indonesia Deodorants Market – Packaging Material Analysis
Indonesia Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Lion Corporation
Beiersdorf AG
Oriflame Cosmetics S.A.
Mandom Corporation
PT. Priskila Prima Makmur
Amway Corporation
Natura & Co
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Deodorants Market 2020-2030
Chart Indonesia Deodorants Market, Net Growth, 2020-2030
Chart Indonesia Deodorants Market, Growth Rates, 2020-2030
Table Indonesia Deodorants Market by Product, 2020-2030
Chart Indonesia Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Deodorants Market by Product, 2020-2030
Table Indonesia Deodorants Market by Pricing, 2020-2030
Chart Indonesia Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Deodorants Market by Pricing, 2020-2030
Table Indonesia Deodorants Market by Gender, 2020-2030
Chart Indonesia Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Deodorants Market by Gender, 2020-2030
Table Indonesia Deodorants Market by Packaging Material, 2020-2030
Chart Indonesia Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Deodorants Market by Packaging Material, 2020-2030
Table Indonesia Deodorants Market by Distribution Channel, 2020-2030
Chart Indonesia Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Deodorants Market by Distribution Channel, 2020-2030
Table Indonesia Deodorants Market Share (%), by Companies, 2020-2024
Chart Indonesia Deodorants Market, by Companies, 2024
Table Indonesia Deodorants Market Share (%), by Brands, 2020-2024
Chart Indonesia Deodorants Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Deodorants Market: Spend as a Proportion of GDP (%)
Table Indonesia Deodorants Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
Lion Corporation
Beiersdorf AG
Oriflame Cosmetics S.A.
Mandom Corporation
PT. Priskila Prima Makmur
Amway Corporation
Natura & Co
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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