Market Overview

According to the latest market study results, the deodorants market in India stood at around USD 892 million in 2023 and is projected to rise to a worth of USD 1,393 million by 2029 end, thereby garnering a CAGR of 7.7% during 2024-2029. The India deodorants market is primarily driven by a burgeoning young population and rising disposable incomes. With over half of the population under the age of 30, there is a strong demand for personal grooming products, including deodorants, as younger consumers increasingly prioritize personal hygiene and appearance. This demographic shift is further amplified by rising disposable incomes, which allow for greater spending on personal care items, including premium and international deodorant brands.

Another key driver is the increasing influence of Western culture and global beauty trends, propagated through social media and celebrity endorsements. Indian consumers, particularly in urban areas, are becoming more conscious of global grooming standards, leading to a growing preference for innovative and diverse deodorant products. This cultural shift is also supported by the rapid expansion of e-commerce, making a wide range of deodorants more accessible to consumers across the country.

The report provides a comprehensive overview of the India deodorants industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, gender, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the deodorants industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the deodorants industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The deodorants market in India is segmented as below:
Product: pumps, roll-ons, sprays, and others
Pricing: mass, and premium
Gender: men’s, women’s, and unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others

The India deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. By product, the deodorants market in India has been segmented into pumps, roll-ons, sprays, and others. Based upon pricing, the deodorants market in India is categorized into mass, and premium. On the basis of gender, the deodorants market in India has been segmented into men’s, women’s, and unisex. By packaging material, the deodorants market in India has been segmented into flexible packaging, glass, metal, rigid plastic, and others. Based on distribution channel, the deodorants market in India is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The India deodorants market is highly competitive. The leading players in the deodorants market include Vini Cosmetics Private Limited, ITC Limited, Beiersdorf AG, Unilever PLC, Raymond Ltd., McNROE Consumer Products Private Limited, Vanesa Care Pvt. Ltd., Marico Limited, CavinKare Pvt Ltd., TTK Healthcare Ltd., Nike Inc., The Procter & Gamble Company (P&G), Wipro Limited, Coty Inc., Perrigo Company PLC, Mountain Valley Springs Private Limited, Henkel AG & Co. KGaA, Oriflame Cosmetics S.A., Gruppo Sodalis Srl.

The report is an indispensable tool for companies and organizations operating in the deodorants industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the deodorants market.

Why Buy This Report?

Provide statistical data or estimations for the India deodorants market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the deodorants market in India
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the deodorants market in India looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. India Deodorants Market – Product Analysis
3.1 Pumps
3.2 Roll-ons
3.3 Sprays
3.4 Others
4. India Deodorants Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. India Deodorants Market – Gender Analysis
5.1 Men’s
5.2 Women’s
5.3 Unisex
6. India Deodorants Market – Packaging Material Analysis
6.1 Flexible packaging
6.2 Glass
6.3 Metal
6.4 Rigid plastic
6.5 Others
7. India Deodorants Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Health and beauty stores
7.5 Direct selling
7.6 E-commerce
7.7 Others
8. Company Profiles
8.1 Vini Cosmetics Private Limited
8.2 ITC Limited
8.3 Beiersdorf AG
8.4 Unilever PLC
8.5 Raymond Ltd.
8.6 McNROE Consumer Products Private Limited
8.7 Vanesa Care Pvt. Ltd.
8.8 Marico Limited
8.9 CavinKare Pvt Ltd.
8.10 TTK Healthcare Ltd.
8.11 Nike, Inc.
8.12 The Procter & Gamble Company (P&G)
8.13 Wipro Limited
8.14 Coty Inc.
8.15 Perrigo Company PLC
8.16 Mountain Valley Springs Private Limited
8.17 Henkel AG & Co. KGaA
8.18 Oriflame Cosmetics S.A.
8.19 Gruppo Sodalis Srl
DISCLAIMER

Companies Mentioned

Vini Cosmetics Private Limited
ITC Limited
Beiersdorf AG
Unilever PLC
Raymond Ltd.
McNROE Consumer Products Private Limited
Vanesa Care Pvt. Ltd.
Marico Limited
CavinKare Pvt Ltd.
TTK Healthcare Ltd.
Nike, Inc.
The Procter & Gamble Company (P&G)
Wipro Limited
Coty Inc.
Perrigo Company PLC
Mountain Valley Springs Private Limited
Henkel AG & Co. KGaA
Oriflame Cosmetics S.A.
Gruppo Sodalis Srl