Ghana Deodorants Market 2025

The Ghana deodorants market is poised for steady growth, with an expected increase of USD 12.1 million, reflecting a CAGR of approximately 9.1% from 2025 to 2030. The Ghana deodorants market is driven by increasing consumer awareness and rising disposable incomes. As the Ghana middle class expands, there is a growing emphasis on personal hygiene and grooming, leading to a heightened demand for deodorant products. This demographic shift, combined with rising disposable incomes, enables consumers to invest in a wider variety of personal care products, including premium and international deodorant brands.

Another significant factor is the influence of Western lifestyles and trends, propelled by social media and global connectivity. Ghana consumers, particularly the younger generation, are increasingly adopting global beauty and hygiene standards, driving the demand for innovative and effective deodorant solutions. Additionally, the booming e-commerce sector in Ghana facilitates easy access to a diverse range of deodorant products, further stimulating market growth.

The report provides a comprehensive analysis of the Ghana deodorants market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product, pricing, gender, packaging material and distribution channel.

Market Segmentation

The following outlines the segmentation of the Ghana deodorants market:
Product: roll-ons, sprays, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The Ghana market for deodorants is divided based on product, pricing, gender, packaging material and distribution channel. By product, the market features roll-ons, sprays, and others. Pricing categories include mass, and premium. Gender segments are categorized into men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

Leading companies in the deodorants market include Unilever PLC, Beiersdorf AG, L’Oreal S.A., Henkel AG & Co. KGaA, Coty Inc., PZ Cussons Plc, The Thriving Brands Company, Paglieri S.p.A. and Biochemicals International Ltd.

This report delivers an in-depth examination of leading companies in the deodorants sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Ghana deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ghana Deodorants Market – Product Analysis
Ghana Deodorants Market – Pricing Analysis
Ghana Deodorants Market – Gender Analysis
Ghana Deodorants Market – Packaging Material Analysis
Ghana Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
L’Oreal S.A.
Henkel AG & Co. KGaA
Coty Inc.
PZ Cussons Plc
The Thriving Brands Company
Paglieri S.p.A.
Biochemicals International Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ghana Deodorants Market 2020-2030
Chart Ghana Deodorants Market, Net Growth, 2020-2030
Chart Ghana Deodorants Market, Growth Rates, 2020-2030
Table Ghana Deodorants Market by Product, 2020-2030
Chart Ghana Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Ghana Deodorants Market by Product, 2020-2030
Table Ghana Deodorants Market by Pricing, 2020-2030
Chart Ghana Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Ghana Deodorants Market by Pricing, 2020-2030
Table Ghana Deodorants Market by Gender, 2020-2030
Chart Ghana Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Ghana Deodorants Market by Gender, 2020-2030
Table Ghana Deodorants Market by Packaging Material, 2020-2030
Chart Ghana Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Ghana Deodorants Market by Packaging Material, 2020-2030
Table Ghana Deodorants Market by Distribution Channel, 2020-2030
Chart Ghana Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ghana Deodorants Market by Distribution Channel, 2020-2030
Table Ghana Deodorants Market Share (%), by Companies, 2020-2024
Chart Ghana Deodorants Market, by Companies, 2024
Table Ghana Deodorants Market Share (%), by Brands, 2020-2024
Chart Ghana Deodorants Market, by Brands, 2024
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Deodorants Market: Spend as a Proportion of GDP (%)
Table Ghana Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Beiersdorf AG
L’Oreal S.A.
Henkel AG & Co. KGaA
Coty Inc.
PZ Cussons Plc
The Thriving Brands Company
Paglieri S.p.A.
Biochemicals International Ltd.